Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Root directory vs. subdirectories

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Root directory vs. subdirectories

    Technical SEO
    3
    4
    3551
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • nyc-seo
      nyc-seo last edited by

      Hello.

      How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by

        Howdy nyc-seo,

        This is a really good question with lots of implications. Although there's no single "right" answer, there are a few things you might want to consider:

        1. Subfolders are good for organizational purposes and as such can help structure your content. For example, SEOmoz puts all the blog content under seomoz.org/blog
        2. Subfolders can contain keywords that help with CTR and possibly with rankings. This may be good in certain situations, like in ecommerce. i.e. example.com/bird-feeders/hummingbirds
        3. That said, shorter domains tend to perform better in search results, and you want to avoid keyword stuffing in your URLs.
        4. Also, too many subfolders and you can run into some crawling issues. In these cases, it's best to keep your site architecture as "flat" as possible, without too many additional layers of sub-directories.

        Some additional resources that may help:

        • http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
        • http://www.seomoz.org/blog/site-architecture-for-seo

        Hope this helps! Best of luck with your SEO.

        1 Reply Last reply Reply Quote 2
        • nyc-seo
          nyc-seo @JawwadQD last edited by

          Thank you.

          1 Reply Last reply Reply Quote 0
          • JawwadQD
            JawwadQD last edited by

            Google Does consider pages more important in the root dir as compare to sub directories as far as i think!

            nyc-seo 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • uBreakiFix

              Spanish United States Vs Puerto Rico Hreflang

              Hey Moz, So we are trying to figure out weather it is the same if we have Hreflang for "US-ES" vs "US-PR", IF we do "US-PR" for Puerto Rico for its own links we then have to create 3 parts to our site, PR Spanish PR English US Spanish We looked at Apple as an example and they had a "Latin America" for their Hreflang and labeled everything has either "es-419" is that the same concept as having just "us-es" for Puerto Rico? ( see attached screenshot ) We are trying to figure out what would be more effective and weather or not "US-ES" search results will appear for Puerto Rico also. PZVwg16

              Technical SEO | | uBreakiFix
              0
            • rodelmo4

              Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?

              Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?

              Technical SEO | | rodelmo4
              1
            • bearpaw

              SEO impact of the anatomy of URL subdirectory structure?

              I've been pushing hard to get our Americas site (DA 34) integrated with our higher domain authority (DA 51) international website. Currently our international website is setup in the following format... website.com/us-en/ website.com/fr-fr/ etc... The problem that I am facing is that I need my development framework installed in it's own directory. It cannot be at the root of the website (website.com) since that is where the other websites (us-en, fr-fr, etc.) are being generated from. Though we will have control of /us-en/ after the integration I cannot use that as the website main directory since the americas website is going to be designed for scalability (eventually adopting all regions and languages) so it cannot be region specific. What we're looking at is website.com/[base]/us-en. I'm afraid that if base has any length to it in terms of characters it is going to dilute the SEO value of whatever comes after it in the URL (website.com/[base]/us-en/store/product-name.html). Any recommendations?

              Technical SEO | | bearpaw
              0
            • annalytical

              Redirecting root domain to a page based on user login

              We have our main URL redirecting non-logged in users to a specific page and logged in users are directed to their dashboard when going to the main URL. We find this to be the most user-friendly, however, this is all being picked up as a 302 redirect. I am trying to advise on the ideal way to accomplish this, but I am not having much luck in my search for information. I believe we are going to put a true homepage at the root domain and simply redirect logged in users as usual when they hit the URL, but I'm still concerned this will cause issues with Google and other search engines. Anyone have experience with domains that need to work in this manner? Thank you! Anna

              Technical SEO | | annalytical
              0
            • Houdoe

              CNAME vs 301 redirect

              Hi all, Recently I created a website for a new client and my next job is trying to get them higher in Google. I added them in OSE and noticed some strange backlinks. To my surprise the client has about 20 domain names. All automatically poiting to (showing) the same new mainsite now. www.maindomain.nl www.maindomain.be
              www.maindomain.eu
              www.maindomain.com
              www.otherdomain.nl
              www.otherdomain.com
              ... Some of these domains have backlinks too (but not so much). I suggested to 301 redirect them all to the main site. Just to avoid duplicate content. But now the webhoster comes into play: "It's a problem, client has only 1 hosting account, blablabla...". They told me they could CNAME the 20 domains to the main domain. Or A-record them to an IP address. This is too technical stuff for me. So my concrete questions are: Is it smart to do anything at all or am I just harming my client? The main site is ranking pretty well now. And some backlinks are from their copy sites (probably because everywhere the logo links to the full mainsite url). Does the CNAME or A-record solution has the same effect as a 301 redirect, from SEO perspective? Many thanks,
              Hans

              Technical SEO | | Houdoe
              0
            • Justin1

              Redirection plugin: wordpress vs apache module?

              Hi, Any one familiar with the wordpress plugin 'redirection' Are there any SEO benefits of having the plugin write the 301 redirects into the .htaccess? The standard mode does not use .htaccess but has wordpress genertae the 301s Thanks

              Technical SEO | | Justin1
              0
            • bronxpad

              Www vs non-www which is better?

              Is it better to have all your pages point to the www version or non www version.

              Technical SEO | | bronxpad
              0
            • briankb

              301 Redirect vs Domain Alias

              We have hundreds of domains which are either alternate spelling of our primary domain or close keyword names we didn't want our competitor to get before us. The primary domain is running on a dedicated Windows server running IIS6 and set to a static IP. Since it is a static IP and not using host headers any domain pointed to the static IP will immediately show the contents of the site, however the domain will be whatever was typed. Which could be the primary domain or an alias. Two concerns. First, is it possible that Google would penalize us for the alias domains or dilute our primary domain "juice"? Second, we need to properly track traffic from the alias domains. We could make unique content for those performing well and sell or let expire those that are sending no traffic. It's not my goal to use the alias domains to artificially pump up our primary domain. We have them for spelling errors and direct traffic. What is the best practice for handling one or both of these issues?

              Technical SEO | | briankb
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter

            Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.