Why Is This Page Not Ranking?
-
Hi Mozzers,
I can't rank (the page is nowhere on the Google grid that I can find) and I've not been able to move the needle at all on it.
The page is http://www.lumber2.com/Western-Saddle-Pads-s/98.htm for keyword "western saddle pads."
I'm inclined to think I'm cannabalizing the category with the products so I removed the word saddle from the majority of the product names on page.
However, saddle pad or saddle pads is in the meta title for most if not all of the products.
Do you think I'm cannabalizing with the product titles or is there something else going on?
Thanks for any help.
-
No problem happy to help
-
Thanks everyone for taking the time to dig in the page and give me some actionable feedback.
I appreciate it!
-
In my opinion, your page is over-optimized for your primary keyword. I would look into some variant keywords you can optimize this page for. Here is what I see as "Over-Optimized" for that exact keyword:
Page Title = OK, could use some customization
Description = OK
Breadcrumbs = Exact Keyword along with the Exact Title Tag (Sort of okay, I'd say)
H1 Tag = Exact Keyword. As well as a Title Tag to your H1 Tag ? That's too much. That's clearly there for SEO and SEO Only.In that 1 paragraph of copy, you have the same keyword in Bold, twice. The image with a good filename and alt tag is okay.
What I'd look into is, what are some other long tail keywords that you can optimize your page for. That would help you in 2 ways.
1. Remove the Over-Optimization
2. Help you rank for that low(er) hanging fruit.Unrelated to this keyword/page, but overall:
You don't need the following tags on every single page:
I hope this helps.
-
Thanks Mike. I'm looking into the issue on our forums at Convergent 7.
I don't want you to go out of your way. Just thought I'd ask in case you knew off-hand.
I don't have the developer/tech acumen.
-
ill do some research on it for you
-
Thank you Mike.
I follow you on everything except the tables. I'm assuming our CMS eCommerce software generates these tables automatically (Volusion).
Is there any way to strip those tables or will that foul the page displays across the site?
-
Greetings,
A couple of items at first glance
1. The URL structure looks awkward not sure what the "98" or "-s" is
If i were to do this it would be something like
lumber2.com/western-saddle-pads/leather-sadles.html
Ok so here is what i see
**Here is your site **
and this is your number 1 ranking competitor
get rid of the tables and you probably could rank.
Here is your site on Opensiteexplorer
http://www.opensiteexplorer.org/links?site=www.lumber2.com
Here is ChickSaddlery on opensiteexplorer
http://www.opensiteexplorer.org/links?site=www.chicksaddlery.com%2Fpage%2FCDS%2FCTGY%2F1060
and almost everyone of their links are internal links which speaks volumes.
so honestly you could move the needle in these 2 ways:
1. Improve internal linking strucutre
2. 10 - 20 solid organic links with relevent sites -
Do you know your current position in google if you search "Western Saddle Pads"? If yes, did you track your progress?
Also, depending your competition, your pagerank might not be high enough? (2/10 on the home page is below average)
The page itself looks ok, it's probably tweakings and getting quality inbound links with Western Saddle Pads as anchor text that will make a difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog page ranked in a matter of hours, now what to continue climbing ?
Hello, I just published a blog page a few days ago and it currently ranks on 3 rd page for the keyword "loire valley bike tours". Something I haven't managed to do for years with my page that talks about tours in the loire valley. My guess is that I have better content on it. Now my question is : will it continue climbing (if so at what rate) or will it stay there unless I improve my content and get links to it or will google calculate its PR and have it slowly climb over time...without changing anything. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Finding Ranking for search term and increasing ranking
Hi. The company that I'm working with would like to rank highly in google for certain generic search terms (dentist, dentists, etc.). Certain websites the company has used to rank highly in google for generic keywords, but has not for years now since google has revised their algorithm so many times. Moz lists that the company websites are not found in the top 51+ results in google. My first question is: **Is there a way, apart from manually searching the results, to find the ranking position of the website in google? **Ideally, I would like to find a program that will do this. Second, I've been reading a lot of the great articles and comments on Moz, and I've been learning a lot more about SEO. My focus has shifted to spending more attention on User Experience and Social Media instead of placing the exact keywords in the pages / tags of the website. What area(s) should I be focusing on to best increase the ranking of the company website for certain generic terms? Ideally, I'd like to create good quality content, so that users will not instantly click away. I appreciate any thoughts or comments. Thank you in advance!
Intermediate & Advanced SEO | | americasmiles0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Will using my Homepage as a KW target improve my Inner page Ranking?
Hello your help please! I have 2 KWs that i have targeted Inner pages for and they have got them to page 2 in SERPs, but now its getting difficult to move them up to page 1. Will targeting the home page with a higher authority, for the same terms, help or hinder the inner pages current position? Many Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Article Falls After Maintaining ranks for years. Page penalty?
Hello, I have had an article consistently rank between 3-5 for the last two plu syears now. Recently it dropped down to 11-13. All I did was add my Google plus picture to it. I have been hearing things along the lines of content rewrites. I am well aware of the fact that there are many duplicates of my article are out there. Is this the legitament problem though? Those articles have links to my sites. I have even found other articles that link to my article that have been duplicated. So there's all sorts of duplicate syndication out there. Wondering if I should start asking people to take down my article. Any info on recent Google activity on this subject?
Intermediate & Advanced SEO | | imageworks-2612901 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0