How good are PR for getting authority backlinks ?
-
I have heard that Press release is one of the best source for getting high authority backlinks. Can anyone tell me about benefits of paid and free services offered by PR websites like PRweb or PRLOG ?
-
Thanks Aditya
The reality is SEO now requires a level of quality much more challenging than ever. While this is true due to the ever-increasing capabilities of search engines in their need to battle spam (and the fact that their systems are so complex as to be far from perfect), it's also the nature of the web regardless of SEO as well.
This is because the web continues to grow in size all the time. The more crowded any market, the more important the message delivered needs to be consistent in its ability to rise above the noise.
It's a fact of marketing as old as time itself.
While some "classical" link building might still suffice, that notion is fading away. And because of this reality, my position as an advocate of best practices is that the energy expended on those methods can better be used for fewer, higher quality opportunities.
Whether we like it or not, in many situations, it means a slower building up of trust and authority, and in turn, a slower building up of ranking strength.
It also means more diversity into social signals is that much more important than ever as well.
-
Hi Alan ,
I read your article at SearchEngineJournal.com, very informative and gave me the answer of what i was looking for. Like you said " that PR still works if written for the traditional old school reasons", this is true for almost everything Blogs, Articles etc, however how can one produce gr8 things again and again. Does that mean our classical SEO link building will not work at all ?
Regards
Aditya khanna
-
Do not rely on press releases as a source of high quality back links. I recently wrote an article at SearchEngineJournal.com breaking down the issues, explaining why releases are good for SEO, how they offer value and how they do not.
Above all else, press releases are a natural and valid aspect of an overall marketing campaign, and bring many valuable opportunities. High quality / high value links however, are rare indeed from them, and only when those releases end up on highly trusted news sites, yet the overall value is diluted because they're a form of syndicated content - just about the only legitimate form of syndicated content that exists except in rare situations.
The many other values they offer, when they're very well written, and when the original intent is for original old-school reasons, far outweighs the lack of high quality links though.
Check out my article and then if you have any follow-up questions, let me know. I'll be happy to answer them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reciprocal Backlinks
Hi all, We've just started looking into backlinks for our website, and we're...a bit overwhelmed to say at least. We thought the best way to start with backlinks is to reach out to our industry partners, and ask them to put a link to our website on theirs (in a blog, or a relevant page of course), as it's relevant for users. However, the question we almost always get is, can you do the same and link back to our website? How does google look at reciprocal links? We think they can be seen as a 'transaction of links' and not have as much link juice as links which aren't reciprocal. Is there any best practice for how to approach this? Thank you in advance. Diana
Link Building | | dianacatrinoi0 -
Backlinks not indexed on MOZ
Why our backlinks do not show up? Even GSC shows a good amount of our backlinks and other applications show too. But in the case of MOZ, it still shows 0 backlinks and 0 organic visibility. Don't you guys think this puts a user of your software way behind in terms of competition and real data? If my backlinks will be considered by MOZ, when will it be❓
Link Building | | MariApps0 -
What's Your #1 High Authority Backlink Strategy For 2015?
Hey everyone, I am gathering responses from the SEO community regarding the two questions below. I will feature your (legitmate) responses as part of a study for current SEO backlink methods being used by the SEO community. There are no wrong answers. I look forward to seeing your responses and make sure to add your social profile details. 1. What is your number 1 method of acquiring high authority backlinks?
Link Building | | kirkbowlen
2. What platforms/ software do you use or recommend as part of your method? Thanks, Kirk Bowlen0 -
Best way to build backlinks
Hey guys, I was wondering what is the best way to build back links ? I have all the read moz's articles regarding this and I know the crucial parts are creating content, engaging users via social media etc. What I am interested in knowing is whether guest posting is still a solution to create that domain authority you need to rank ? I've spoken with some people that told me guest posting is out of date and will not pay off using it. By using guest posting of course I relate to creating unique content and valuable to the user. Thanks, Andrei
Link Building | | kiraftw0 -
Getting Started With My First Project
Ok so I need some help, I need to put together my first Keyword Strategy, Link Building Strategy and Content Strategy and would love some advice on how to best approach this. First off is that the order I should be approaching it in? Do Keyword and Link in order to focus on building content around them. Basically if you were asked to create a plan like this, how woud you go about it? Thank you in advance for your help 🙂
Link Building | | cbeuoy0 -
Where do I get backlinks?
Three months ago I made the "foolish" decision to launch an insurance quote website (didn't think of looking into how competitive insurance websites were before investing my time, money and energy). Due to budget costs, I have been forced to learn about SEO. At this point I would say I am at the Peon level. lol. Today I signed up for SEOmoz and have found that my competitors have TENS OF THOUSANDS of backlinks. To logical people, this would be enough to throw in the towel. Not me. I'm stupid. I have spent many many hours over the last few months creating backlinks (at least I thought I was). However, I want to start targeting the sites that my competitors are using because they are getting anchor texts. How do I do this? How do websites create so many back links? Some of my competitors have 50,000 backlinks! I know this won't be done overnight. I appreciate all the help the SEOmoz community can offer a Peon like myself. One day I promise to pay it forward.
Link Building | | rivercityransom0 -
Gaining a backlink from Webopedia?
We have a client that wants to gain a back link from Webopedia. We have found a very relevent definition entry and there is an additional resources section that contains links to their competitors. Webopedia is owned/operated by Quinn St. and I have reached out to them to see if this is a posibility, but haven't heard back. Any experience in trying to acquire a link from this property? Thanks!
Link Building | | austinvoice0