Duplicate Content - What's the best bad idea?
-
Hi all,
I have 1000s of products where the product description is very technical and extremely hard to rewrite or create an unique one.
I'll probably will have to use the contend provided by the brands, which can already be found in dozens of other sites.
My options are:
-
Use the Google on/off tags "don't index
" -
Put the content in an image
Are there any other options?
We'd always write our own unique copy to go with the technical bit.
Cheers
-
-
This applies to Google Mini or Search Appliance which are custom search tools for an individual website.
They allow site owners to sculpt the indexing of their private set ups.
Adwords also has something to help indicate the important content for determining the page topic for relating ads.
However, they don't apply to Googlebot spidering as mentioned above.
-
Hi - The google on/off tags idea I got it from https://developers.google.com/search-appliance/documentation/46/admin_crawl/Preparing
| index | Words between the tags are not indexed as occurring on the current page. | fish shark
mackerel | The words fish and mackerel are indexed for this page, but the occurrence of shark is not indexed.
This page could appear in search results for the term shark only if the word appears elsewhere on the page or in anchortext for links to the page.
Hyperlinks that appear within these tags are followed. | -
I agree with Takeshi, but would also like to add that so-called "Google on/off tags" are a myth. What you have typed out would be an HTML comment (they begin with
-
If the descriptions are very technical then likely there is a fair amount of repetition in the sentence pattern, diction etc. I'd recommend playing with regex to help transform content into something original.
For instance, you could search for industry abbreviations CW and replace with long forms _**Clockwise (CW). **_Maybe they over use an adjective that you could changeto your own voice.
Also, perhaps the stock descriptions have blocks of useless content you could strip out in the mean time?
The DB probably has a few other fields (name, product attributes etc) so be sure to find a unique way of assembling the meta description, title and details.
If you find enough to change, I'd think having the description would be better then having a page that is too light on words.
Be sure to mark up with http://schema.org/Product so SE's understand the nature of the content.
EDIT: I have used the regex technique to enhance the content of a database by added inline tooltips, diagrams or figures and glossary links. However with Penguin, I would be careful with automated links. You would only want to create a handful using the same anchor text.
EDIT2: I forgot - MAKE FREQUENT BACK UPS. Regex is super powerful and can tank a database really fast. Make a backup of the original and of every successful iteration - it will take a little longer but it will save your butt when things go bad.
-
I would say use the content as is (regular text) and work on adding additional content on top of that. Most marketplaces and etailers (including Amazon) use the descriptions provided by the brands. Google understands that. The idea is to provide additional value on top of that content with things like user reviews and additional features that make your site stand out.
-
Wow, a really tough problem.
I would definitely go for the image, and then customise the copy around the image so you can still rank for those pages. If you go for noindex tags, you lose all optimisation opportunites.
Or, could you host the product description on a single domain and then link to that from all your relevant pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ViewState and Duplicate Content
Our site keeps getting duplicated content flagged as an issue... however, the pages being grouped together have very little in common on-page. One area which does seem to recur across them is the ViewState. There's a minimum of 150 lines across the ones we've investigated. Could this be causing the reports?
Technical SEO | | RobLev0 -
Duplicate Content Brainstorming
Hi, New here in the SEO world. Excellent resources here. We have an ecommerce website that sells presentation templates. Today our templates come in 3 flavours - for PowerPoint, for Keynote and both - called Presentation Templates. So we've ended up with 3 URLS with similar content. Same screenshots, similar description.. Example: https://www.improvepresentation.com/keynote-templates/social-media-keynote-template https://www.improvepresentation.com/powerpoint-templates/social-media-powerpoint-template https://www.improvepresentation.com/presentation-templates/social-media-presentation-template I know what you're thinking. Why not make a website with a template and give 3 download options right? But what about https://www.improvepresentation.com/powerpoint-templates/ https://www.improvepresentation.com/keynote-templates/ These are powerfull URL's in my opinion taking into account that the strongest keyword in our field is "powerpoint templates" How would you solve this "problem" or maybe there is no problem at all.
Technical SEO | | slidescamp0 -
Minimising the effects of duplicate content
Hello, We realised that one of our clients, copied a large part of content from our website to his. The normal reaction would be to send a cease and desist letter. Nevertheless this would probably mean loosing a good client. The client dumped the text of several articles (for example:
Technical SEO | | Lvet
http://www.velascolawyers.com/en/property-law/136-the-ley-de-costas-coastal-law.html ) Into the same page:
http://www.freundlinger-partners.com/en/home/faqs-property-law/ I convinced the client to place our authorship tags on this page, but I am wondering if this is enough. What do you think? Cheers
Luca0 -
Duplicate Content Issue
SEOMOZ is giving me a number of duplicate content warnings related to pages that have an email a friend and/or email when back in stock versions of a page. I thought I had those blocked via my robots.txt file which contains the following... Disallow: /EmailaFriend.asp Disallow: /Email_Me_When_Back_In_Stock.asp I had thought that the robot.txt file would solve this issue. Anyone have any ideas?
Technical SEO | | WaterSkis.com0 -
Ways of Helping Reducing Duplicate Content.
Hi I am looking to no of anyway there is at helping to reduce duplicate content on a website with out breaking link and affecting Google rankings.
Technical SEO | | Feily0 -
Website's stability and it's affect on SEO
What is the best way to combat previous website stability issues? We had page load time and site stability problems over the course of several months. As a result our keyword rankings plummeted. Now that the issues have been resolved, what's the best/quickest way to regain our rankings on specific keywords? Thanks, Eric
Technical SEO | | MediaCause0 -
I am Posting an article on my site and another site has asked to use the same article - Is this a duplicate content issue with google if i am the creator of the content and will it penalize our sites - or one more than the other??
I operate an ecommerce site for outdoor gear and was invited to guest post on a popular blog (not my site) for a trip i had been on. I wrote the aritcle for them and i also will post this same article on my website. Is this a dup content problem with google? and or the other site? Any Help. Also if i wanted to post this same article to 1 or 2 other blogs as long as they link back to me as the author of the article
Technical SEO | | isle_surf0 -
How do i deal with duplicate content on the same domain?
I'm trying to find out if there's a way we can combat similar content on different pages on the same site, without having to re write the whole lot? Any ideas?
Technical SEO | | indurain0