Best practice to avoid cannibalization of internal pages
-
Hi everyone,
I need help from the best SEO guys regarding a common issue : the cannibalization of internal pages between each other.
Here is the case :
Let's say I run the website CasualGames.com. This website provides free games, as well as articles and general presentation about given categories of Casual Games.
For instance, for the category "Sudoku Games", the structure will be :
- Home page of the game : http://www.casualgames.com/sudoku/
- Free sudoku game listings : (around 100 games listed) http://www.casualgames.com/sudoku/free/
- A particular sudoku game : http://www.casualgames.com/sudoku/free/game-1/
- A news regarding sudoku games : http://www.casualgames.com/sudoku/news/title
The problem is that these pages seem to "cannibalize" each other. Explanation :
In the SERPS, for the keyword "Casual Games", the home page doesn't appear well ranked and some specific sudoku games page (one of the 100 games) are better ranked although they are "sub-pages" of the category.. Same for the news pages : a few are better ranked than the category page..
I am kind of lost.. Any idea what would be the best practice in this situation?
THANKS a LOT.
Guillaume -
Thanks Adam.
I started to use breadcrumbs a few months ago but I guess It was too late.. The website is jeuxcasino.com, it provides free casino games. The main category page is for instance :
http://www.jeuxcasino.com/machine-a-sous/ for the "machine a sous" games.
But when I google the word "machine a sous", I have individual game pages or articles like this http://www.jeuxcasino.com/machine-a-sous/news/348-le-travail-technicien-machine-sous...
-
If you want the category page to rank for the keyword instead of an individual game page:
- Make sure the category page is well-optimized for that keyword
- Have all the game pages link to the category page (i.e. use breadcrumbs)
- Ensure the category page is linked to from the homepage
- Consider reducing the optimization of the game page(s) for the particular keyword
Without seeing the actual site and pages, that's all I can think of at the moment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization
Hi, I have two questions regarding keyword cannibalization. 1. I am doing the SEO for a website that sells do-it-yourself packages for heating, bathrooms, ventilation and so on for new houses or for renovations. The most important pages are the product pages (e.g. example.com/products/bathrooms) but there is also a blog divided into categories per product (e.g. example.com/category/bathrooms). The difference is clear: the product page focuses on the product itself, and the blog category page contains all blog posts relating bathrooms (tips, new materials, new innovations,...). My question is if the product page and blog category page can compete with each other for the term bathrooms (although they have different content). Does it help or is it enough to direct internal links from separate blog posts to the most important page (being the product page) and back to avoid my category blog page to compete with my product page? Another possibility would be to use a canonical tag on the category page pointing to the product page, but this actually isn't good practice because it isn't really duplicate content. Third possibility would be to no index the category page. So what is the best solution of the three? 2. A second example of keyword cannibalization can be category archive pages for webshops. If you have a category page example.com/jeans and a subcategory page example.com/jeans/women, is it useful to optimize on both pages for different terms, being jeans for the first page and jeans for women for the second, or will Google not make this distinction because the keyword are too closely related? In other words, is it useful to write content specifically for jeans for women and make a landing page for this keyword, or will this page compete with the category page that has been optimized for just the keyword jeans? In large clothing webshops, you can see for example that there is an optimized page for Nike (content, headings,...) but not for Nike for women or Nike for men. Is this just laziness or is this done exactly to avoid keyword cannibalization? Looking forward to your comments!
Intermediate & Advanced SEO | | Mat_C0 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
Is there a way to no index no follow sections on a page to avoid duplicative text issues?
I'm working on an event-related site where every blog post starts with an introductory header about the event and then a Call To Action at the end which gives info about the Registration Deadline. I'm wondering if there is something we can and should do to avoid duplicative content penalties. Should these go in a widget or is there some way to No Index, No Follow a section of text? Thanks!
Intermediate & Advanced SEO | | Spiral_Marketing0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Can use of the id attribute to anchor t text down a page cause page duplication issues?
I am producing a long glossary of terms and want to make it easier to jump down to various terms. I am using the<a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p=""></a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">Does anyone know whether Google will pick this up as separate duplicate pages?</a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">If so any ideas on what I can do? Apart from not do it to start with? I am thinking 301s won't work as I want the URL to work. And rel=canonical won't work as there is no actual page code to add it to. Many thanks for your help Wendy</a>
Intermediate & Advanced SEO | | Chammy0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0 -
Best way to stop pages being indexed and keeping PageRank
If for example on a discussion forum, what would be the best way to stop pages such as the posting page (where a user posts a topic or message) from being indexed AND not diluting PageRank too? If we added them to the Disallow on robots.txt, would pagerank still flow through the links to those blocked pages or would it stay concentrated on the linking page? Your ideas and suggestions will be greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10