Using Images Instead of Text to Control Keywords on Page
-
We have recently updated a key page on our website. It is a template page that is used many times to display search results. The words "price", "revenue", and "cash flow", "not disclosed" are used for each listing on the page -- to minimize their impact on keyword density on the page we used images for these words. Here you can see some examples:
- http://www.businessbroker.net/State/Florida-Businesses_For_Sale.aspx
- http://www.businessbroker.net/City/Los Angeles-Businesses_For_Sale.aspx
- http://www.businessbroker.net/Industry/Auto_Car_Wash-Businesses_For_Sale.aspx
You will note these words on this page are images and not regular text.
We are certainly not doing this to "dupe" the visitors or Google -- we just want to ensure that each page has keywords pertinent to what the page is about.
Bottom line question -- is this an OK practice? Are we running any risk with Google by doing this? I'm particularly nervous these days with all of the Google changes.
Your thoughts and guidance on this issue would be much appreciated.
Thanks.
- MWM
-
Hi Khem - Thank-you for your response, I appreciate it. - Matt M
-
Hi Cyrus - I appreciate the response - makes good sense. We will be doing a comprehensive review of our title tags and making necessary adjustments so they don't appear "spammy" -- good suggestion! Thanks again, appreciate it. - Matt M
-
Hi MWM,
It's completely natural for websites to have certain words repeating over and over. Consider the typical listing page for Amazon - (Price, reviews, etc) Google encounters this all the time and it's natural to assume these words don't really play into ranking considerations. So I honestly don't see anything to gain by adding images.
That said, I doubt the images hurt you very much... I simply don't believe they are worth the effort.
On another note, you might want to take a look at your title tags. We've seen Google get more aggressive about cracking down on keyword stuffed title tags. Repeating your keywords more than once or twice is a definite red flag. For example, I might take this:
"Florida Business for Sale Ads - Florida Businesses for Sale & Business Brokers - Sell a Business on Business Broker"
and turn it into
"Florida Business for Sale Ads - Buy & Sell at BusinessBroker.net"
...needs a little refining, but you get the idea. Best of luck!
-
Specifically in your case, these things appear be genuine so you may use either image or text. Google will not harm your website
But make sure to use meaningful and informative description for all your listing instead of focusing on keywords but that doesn't mean that you can't use keywords if required
-
I believe the following article can answer all your queries, which you even have not asked.
From my side, as long as the words/keywords are used genuinely, you really need not to worry about that. There is no such think called Keyword Density, Reciprocal links as long as they are natural and genuine.
Read more: http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proximity of keywords in text
In content, does the proximity of semantically related keyword matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Moz page optimization score issue, have a score of 95, but can get to 99 if I ad my keyword basically twice in the url.
Hello, I have a keyword for lack of providing too much info we will say my keyword is laptop-bags. Now we have a /laptop-bags/ page and inside that page **/laptop-bags/leather-shoulder/ ** We got a score of 95 for that page. Now I got a score of 99 when I changed it to **/laptop-bags/leather-shoulder-laptop-bags/ ** The way Bigcommerce handles is it will use the product category title in the url, page title and site links, to me it feels like it's spammy, as well as on my /laptop-bags/ page, I now have 18 keywords of " laptop bags " on that page when before it was 12, since I added laptop-bags to all 6 categories inside the laptop-bags page. How would you handle this, use the /keyword/ then /longtail-keyword/ in full or would using /laptop-bag/leather-shoulder/ still rank for leather shoulder laptop bags? I've asked this before and was told to use whatever sounded better to the user, but now moz is telling me different.
Intermediate & Advanced SEO | | Deacyde0 -
Keyword Rankings: One keyword dropped, dragging other rankings down. Possible or not?
Hey moz fans, So these week I noticed significant drop in rankings... But what caught my attention is that one specific keyword dropped 18 positions, and all the other just 1-3. Print screen: http://prntscr.com/7fb4g4 Do you think it's possible that the drop of that page, that went 18 positions down, brought the whole domain down? Or is it another cause?
Intermediate & Advanced SEO | | Kokolo0 -
Suspected hacking - Google has detected that some of your pages may contain hidden text or cloaking
I got below message from google, But I did not see any hidden text, Please check it. http://www.astrologerravisharma.com/: Suspected hacking Google has detected that some of your pages may contain hidden text or cloaking, techniques that are outside our Webmaster Guidelines. Specifically, we detected that your site may have been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index. Sample URLs: http://www.astrologerravisharma.com/ http://www.astrologerravisharma.com/about-us/ http://www.astrologerravisharma.com/achievements/ Recommended action Clean up the hacked content so that your site meets Google's Webmaster Guidelines.
Intermediate & Advanced SEO | | bondhoward0 -
Using subdomains for related landing pages?
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
Intermediate & Advanced SEO | | nodiffrei0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
How many time should a keyword be used in the body of text?
We employee an outside agency to write content for our website as we do not have the ability in house to write unique and good quality content. They have just sent an article which is around 300 words. I told them the keyword phrases to use. When I got the document there is only 1 instance of the keyword phrase(s) in it. Now there seems to be a conflict here amongst posts I have read and general SEO advise as to how many times it should be present (SEOmoz indicates 4 times for instance), our outside agency says it doesn't matter. Now if I have a page optimised for 2 keywords this starts making things tricky and probably looks keyword stuffed to the reader. Assuming the keywords are present once in meta tags, H1, meta descriptions and alt text, what do people think is best practice taking into account recent panda updates? Thoughts appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Google Filter? Drop from top first page to bottom second page?
My site has dropped from the first page top spots to the bottom second page, about 2 month ago. From time to time it reappears in the first page, is this some kind of google filter? How do I solve this issue?
Intermediate & Advanced SEO | | Ofer230