Client hell bent on grabbing a competitive .net domain
-
Hi all,
Firstly, i'm a content guy! Thrown into SEO at the deep end, but absolutley loving it and the community.
I need some advice, so i'm popping my cherry with this one:
I have a client who is in the service industry, very competitive and in a City, so it's all local. He has branded site that has had little investment in SEO and a huge PPC spend over the years. After a lot of nagging they are getting the message that PPC is a massive money tap and as soon as it's turned off that's it - gone!
They have had conversations and hit me up with this as their want.
Example: They see www.londoncakebakers.com / .co.uk which is a site belonging to Smiths Cakes.
They have spotted that www.londoncakebakers.net is free to purchase! You know what's coming right?
They want to buy it, get me to design a site for it and deploy SEO on it in a big way! The key phrases are all in the domain name and all the obvious benefits. Am I over thinking this and should embrace it, or should I advise, no, no, no?
Thanks in advance.
Mark
-
Thanks Keri,
Yes the domains I gave were examples not the real domains, to demonstrate a service industry.
That was in my thinking, however, as it's a service and that service being "cake baking in London" and not www.smithscakes.com and my client buying "www.smithscakes.net, i was a tad unsure but after some research i "think" that should be fine as there are no TM infringements. Also the .com owner leads the visitor not by saying welcome to "domain name" but welcome to "brand name".
So they would be competing on service not brand.
Hope that helps shed a bit more light on it for you. Lesson there to structure my inital post with more meat on the bones.
Thanks
Mark
-
I don't know if these are sample or actual domains, but also consider if there is a chance of any legal implications of choosing a similar domain -- for example if you tried to register google.co and put up a search engine, Google would have issues with that.
-
Still reading and blown away with the speed and quality of advice, it's excellent and I can see the talent pool is worth keeping in touch with. I hope I can help you guys out with content or design related questions sometime.
Thanks again
Mark
-
You two flatter me greatly.
I can honestly say that I learnt from the best community and the best within the community, present company included.
Mark, if you're still reading at this point, you'd do very well to heed advice from these two, plus so so many others in this community. Enjoy your time here!
-
Yes, I am starting to read any of his posts that I see.
-
Tom,
This was a very, very good explanation. Thanks
-
Thanks for that.
They are quite realistic really and know it will bring fewer clicks but more targeted visits based on the theory of EMD vs Searchers queries. I was really not too sure of the value of the .net myself so thanks for that.
More food for thought
Cheers
-
Hi Tom,
Thanks for the really good reply there. It's very much an echo of my gut feeling.
I think i'm going to plump for, picking up the domain name, creating the clients site, putting 80% of SEO efforts into the branded site and the other 20% at keeping the exact match on the go as almost a side project, as they will hoover up some clicks based on the search term.
Thanks again for the welcome and the advice, it's much appreciated.
Mark
-
Hi Mark,
It's not a big deal, more work if anything.
But I don't believe that .net EMD will bring any exact match boost, only the .co.uk and .com will really give you that (I have done some work with EMD's and that's what I have found).
I suppose the only thing to worry about is if it takes a little longer to rank because it's fresh, im guessing they want the EMD because they think it will have some sort of magical powers to jump to page 1?
-
Hi Mark
Welcome to the community mate!
My advice would be to be purchase the domain if they insist, but focus all of your SEO and marketing efforts on their branded website. And here's why:
Two things were apparent in 2012. First, Google were targeting low quality Exact Match Domains (EMD), which the one you mentioned above would be initially They released an EMD update that you can read about here.
That's not to say that EMDs do not work if they are a quality website - they absolutely can. But the playing field, as it were, has become a lot more level, so if you have two sites with identical "strength", but one has a branded URL and one an exact match URL, Google is really working towards making the EMD not have an advantage over the other - and I'd say they're very nearly there.
Now, you could invest your SEO and search marketing on the new domain and make it an 'authority' site, but I would much rather stick with using the brand URL. Another thing that was apparent in 2012 with all of the updates that were released, particularly Penguin, is that Google is starting to favour brands and authority websites that come with it.
From a marketing perspective in general, I'd also advise your team to stick with a branded URL. The entire digital marketing scene is coming much more in line with normal marketing practices (mainly down to digital marketing now becoming the primary marketing channel of them all) and Google is certainly trying to reflect this when it comes to SEO. If you have a branded URL you're always promoting brand awareness, you can build on your name and reputation online and there's no mistaking your identity.
Deploy your SEO to the branded URL. It might be worth picking up the URL anyway and see if there's something you can do with it in the future (maybe your company could host a London-wide competition for bakers and market it under that URL, for example), domains are relatively cheap now anyway.
Hope this helps and welcome aboard once again!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority important if we pursue longtail non-competitive keywords?
Hi, We currently have a relatively low DA score of 26. We have been working to increase it but of course it takes time. We are starting to adapt our approach and rank for non-competitive, long-tail keywords. If our DA is very low, will this affect our longtail keyword ranking even though there is very little competition for those? Thanks
Intermediate & Advanced SEO | | cmavroudisyahoocom0 -
Domains and Domain Authority
Looking for some advice 🙂 I have a domain that has been registered since 1999 and currently hosts my website - the problem is that my business has moved in a different direction and my URL is no longer associated with my main product offering. For example in the past I was xyzgarden.com however now something like xyzhomedecor.com is much more appropriate. How should I handle this so that I am not at a disadvantage for SEO. thanks!
Intermediate & Advanced SEO | | MainstreamMktg0 -
Google Indexing & Caching Some Other Domain In Place of Mine-Lost Ranking -Sucuri.net Found nothing
Again I am facing same Problem with another wordpress blog. Google has suddenly started to Cache a different domain in place of mine & caching my domain in place of that domain. Here is an example page of my site which is wrongly cached on google, same thing happening with many other pages as well - http://goo.gl/57uluq That duplicate site ( protestage.xyz) is showing fully copied from my client's site but showing all pages as 404 now but on google cache its showing my sites. site:protestage.xyz showing all pages of my site only but when we try to open any page its showing 404 error My site has been scanned by sucuri.net Senior Support for any malware & there is none, they scanned all files, database etc & there is no malware found on my site. As per Sucuri.net Senior Support It's a known Google bug. Sometimes they incorrectly identify the original and the duplicate URLs, which results in messed ranking and query results. As you can see, the "protestage.xyz" site was hacked, not yours. And the hackers created "copies" of your pages on that hacked site. And this is why they do it - the "copy" (doorway) redirects websearchers to a third-party site [http://www.unmaskparasites.com/security-report/?page=protestage.xyz](http://www.unmaskparasites.com/security-report/?page=protestage.xyz) It was not the only site they hacked, so they placed many links to that "copy" from other sites. As a result Google desided that that copy might actually be the original, not the duplicate. So they basically hijacked some of your pages in search results for some queries that don't include your site domain. Nonetheless your site still does quite well and outperform the spammers. For example in this query: [https://www.google.com/search?q=](https://www.google.com/search?q=)%22We+offer+personalized+sweatshirts%22%2C+every+bride#q=%22GenF20+Plus+Review+Worth+Reading+If+You+are+Planning+to+Buy+It%22 But overall, I think both the Google bug and the spammy duplicates have the negative effect on your site. We see such hacks every now and then (both sides: the hacked sites and the copied sites) and here's what you can do in this situation: It's not a hack of your site, so you should focus on preventing copying the pages: 1\. Contact the protestage.xyz site and tell them that their site is hacked and that and show the hacked pages. [https://www.google.com/search?q=](https://www.google.com/search?q=)%22We+offer+personalized+sweatshirts%22%2C+every+bride#q=%22GenF20+Plus+Review+Worth+Reading+If+You+are+Planning+to+Buy+It%22 Hopefully they clean their site up and your site will have the unique content again. Here's their email flang.juliette@yandex.com 2\. You might want to send one more complain to their hosting provider (OVH.NET) abuse@ovh.net, and explain that the site they host stole content from your site (show the evidence) and that you suspect the the site is hacked. 3\. Try blocking IPs of the Aruba hosting (real visitors don't use server IPs) on your site. This well prevent that site from copying your site content (if they do it via a script on the same server). I currently see that sites using these two IP address: 149.202.120.102\. I think it would be safe to block anything that begins with 149.202 This .htaccess snippet should help (you might want to test it) #-------------- Order Deny,Allow Deny from 149.202.120.102 #-------------- 4\. Use rel=canonical to tell Google that your pages are the original ones. [https://support.google.com/webmasters/answer/139066?hl=en](https://support.google.com/webmasters/answer/139066?hl=en) It won't help much if the hackers still copy your pages because they usually replace your rel=canonical with their, so Google can' decide which one is real. But without the rel=canonical, hackers have more chances to hijack your search results especially if they use rel=canonical and you don't. I should admit that this process may be quite long. Google will not return your previous ranking overnight even if you manage to shut down the malicious copies of your pages on the hacked site. Their indexes would still have some mixed signals (side effects of the black hat SEO campaign) and it may take weeks before things normalize. The same thing is correct for the opposite situation. The traffic wasn't lost right after hackers created the duplicates on other sites. The effect build up with time as Google collects more and more signals. Plus sometimes they run scheduled spam/duplicate cleanups of their index. It's really hard to tell what was the last drop since we don't have access to Google internals. However, in practice, if you see some significant changes in Google search results, it's not because of something you just did. In most cases, it's because of something that Google observed for some period of time. Kindly help me if we can actually do anything to get the site indexed properly again, PS it happened with this site earlier as well & that time I had to change Domain to get rid of this problem after I could not find any solution after months & now it happened again. Looking forward for possible solution Ankit
Intermediate & Advanced SEO | | killthebillion0 -
Redirecting main www. subdomain to new domain. Can you then create a new subdomain on the old domain?
Hi there, The scenario is this: We have been working on a rebrand and have changed the company name So, we want to redirect www.old-name.com to www.new-name.com However, the parent company is retaining the old brand name for corporate purposes So, in an ideal world, we'd be able to keep www.old-name.com active - but clearly that would sacrifice all of the authority built up over the years, so we do have to redirect the main www. subdomain in it's entirity. However - one suggested solution is to redirect www.old-domain.com to www.new-domain.com... but then create a new corporate subdomain: for example, business.old-domain.com business.old-domain.com will not be competing with the new site on any service/product related terms; it will only need to appear in SERPs for the company name I'd appreciate some thoughts on this, as I've not done this before or found any examples of anyone that has. Is that a massive risk in terms of sending a confusing message to Google? Thanks for your help
Intermediate & Advanced SEO | | edlondon0 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
Is it worth buying a GREAT domain with rank?
Hey Guys, I am in communication with the owner of a domain with very good domain rank - that ranks well for keywords important to me. Strangely enough the website it terrible?! (I though Google valued "content" these days?!). Anyhow, it's link profile is tidy including sites such as DMOZ. His asking price for the domain is SUBSTANTIAL, however where it ranks for some keywords would be valuable for our organisation if we could leverage its authority. My questions are: 1) Is it worth buys a GREAT domain with a crappy website that ranks for keywords that are important to us? 2) (if the answer to 1 is YES) How should one go about leveraging the rank to benefit our site/business? 3) What would be the best way to utilise the site - redirects? Build out some kind of content and link to main site? Anyhow, hopefully some of you have great experience in this domain in the current Google Panda/Penguin white hat world? Would REALLY appreciate your thoughts!!
Intermediate & Advanced SEO | | love-seo-goodness1 -
Local Competition Analysis
Hi Mozzers, I've been mainly B2B focused, and am used to estimating the amount of work necessary to best competition for organic results, but now I have a local client. I need a method to estimate the amount of work necessary to get listed in the one-box for my chosen queries. Can someone point me in the right direction? Any help appreciated.
Intermediate & Advanced SEO | | waynekolenchuk0 -
Cross Domain Rel Canonical for Affiliates?
Hi We use the Cross Domain Rel Canonical for duplicate content between our own websites, but what about affiliates sites who want our XML feed, (descriptions of our products). We don´t mind being credited but would this present a danger for us? Who is controlling the use of that cross domain rel canonical, us in our feed or them? Is there another way around it?
Intermediate & Advanced SEO | | xoffie0