Identifying why my site has a penalty
-
Hi,
My site has been hit with a google penalty of some sort, but it doesn't coincide with a penguin or panda update. I have attached a graph of my visits that demonstrates this.
I have been working on my SEO since the latter part of last year and have been seeing good results, then all of a sudden my search referrals dropped by 70%.
Can anyone advise on what it could be?
Thanks!
Will
-
Great. Just audit it, fix problems, audit again, write more great content and give it time. Even if you fix the problem (assuming it was an onsite problem) it may take some time for Google to show the love agian.
-
Oh okay! That makes sense. Found a few issues with my php rules that automatically write links on a few of my contents pages.
I've learned some valuable tips here, such a fantastic help. I'm going to get the new site up in a week or two and we'll see if things change.
I'll keep you updated!
-
Ok so. If a bit of content resides at /bikes/mountain-bikes/ and the menulink I use is /bikes/mountain-bikes/ I'll get a status code 200. There is no added delay, no page rank lost, 200 == OK. The menu link points directly to the destination content.
Now lets say you've decided to change the location of that content to /bikes/mountain-bikes/index.html.
You do the 301 redirects on from the old url to the new one, THEN you need to update your links to reflect the new location so you're not just pointing at 301 redirects.
-
Thanks for the table of links. I'll see to it.
I'll work on the code on the new version of the site, seems pointless to do it now.
I've installed the plugin. How do I change the status code of a page? I don't really understand how it can be anything but 200, as if i'm viewing it it's obviously there! I thought 301's pushed the user to the 200 version of the page and only existed temporarily in the browser? Obviously I'm wrong, perhaps you could explain it for me?
Cheers for the screaming frog tool, looks great.
-
Did you change them. The scan I just did doesn't show them.... Maybe your host was getting funky or something lol.
Get this and click the links on your site. You want to link to status code 200, not 301
https://chrome.google.com/webstore/detail/server-status-code-inspec/bmngiaijlojlejaiijgedgejgcdnjnpk
I wouldn't de-index them, I havent found a legitimate reason to de-index anything since 2005, but im a programmer and normally don't need to patch things. You could probably quickly fix them just by adding some content/images.
im going to private msg you another spreadsheet. this should show you source+destination of your 404's and 301's.
btw, the spider im using is Screaming Frog, its the best I've found.
-
Just checked the 418's and they do seem to be already re-directed with 301's, or are actually in place. What would be the protocol here?
-
Got your message, thank you. What tool did you completed the crawl with? I'm sort of disappointed this stuff didn't come up in my seomoz weekly scans.
A few questions;
- How do i know where the 301's are being sent from? So in a this chain of events...
Link on a page on my site > routed via a 301 > landing on the desired page
... how do I find the first step in the process? the table you sent me seems to point out only the middle step.
- Yes the 'about us' and 'contact us' pages are weak. I'm building a new version of the site as we speak and will take care of it then. In the mean time, if i no-index them is that as good as getting rid of them?
I will now sort the 404's and 418's. Without wanting to sound like a broken record; thanks again! Do let me know if there is anything I can do in return once we've got to the bottom of this.
Will
-
private messaged you a google doc of the crawl. Looks like pages that no longer exist, they need 301's.
-
Wow, thanks for all this. It's late now in the UK so I'll check it out tomorrow.
Cheers
p.s. Where are my 418's coming from!?!
-
My crawl finished. You also have a bunch of status 418 "I'm a teapot" status codes. IDK what this is so I looked it up.
Per wikipedia:
418 I'm a teapot (RFC 2324)This code was defined in 1998 as one of the traditional IETF April Fools' jokes, in RFC 2324, Hyper Text Coffee Pot Control Protocol, and is not expected to be implemented by actual HTTP servers.
-
-
You'd think so, but 1) we cant fully trust everything Google says and 2) it could have been something that the algorithm progressively finds and penalizes.
Its possible that this is not related to links or content.
Take care of your RCS and make it awesome (real company shtuff)
About us (under construction content, not good)
Contact us (weak and thin, include social
FAQ
Terms and Conditions (404 error on your site!). I once broke all my footer links on a blog that was getting 5k/day and it slammed me down to 600/day nearly instantaneously. Ive seen other sites with 404 errors survive and even Cutts has downplayed the issue of 404 errors, but I believe any 404 can be indicative of a bad user experience. Scan your site for 404s and fix them all.
Also, many of your internal links appear to be pointing to 301 redirects. Update your links to point to the status 200 status code (directly to the destination, not through 301)
In just a quick overview, the above are my notes. This isnt a detailed audit, but you should scan your site for 404 errors and fix them, get your RCS stuff in order and conduct a full site review looking for anything that may be frowned upon by google.
-
Thanks devknob,
In answer to your questions;
-
it is across all organic traffic and all keywords to my entire site
-
the content on my site is fairly squeaky clean. I've been using the seomoz pro-tool to keep it in check. I use yoast seo for wordpress to handle my canonicals and employ no dodgy js hiding techniques. I did not remove content.
-
I haven't been buying links. I do have 20,000+ sitewide links coming from bikingbis.com and 12,000 sitewide links coming from citycyclingedinburgh.info/bbpress/. The ones from bikingbis have been removed and have requested removal of the other. Anchor text is varied and is mainly branded keywords
My question is though, if it's a bad backlink problem, wouldn't it coincide with a panda or penguin update?
Thanks again
Will
-
-
Check your analytics
- Is it a specific group of keywords?
- Is it organic traffic at all?
- Is it traffic to specific page or pages?
Check your website.
- Are your link canonicals setup CORRECTLY?
- Do you have content that is hidden via css/javascript and has no mechanism for unhiding?
- Have you changed alot of links recently and not performed 301 redirects?
- Do you have good content, title tags and meta descriptions?
- Did you remove content
Check your links
- Have you been buying links? Check your backlink profile using opensite explorer. Is there any unusual activity here?
- Is your anchor text varied?
Have you gotten a notice in Google Webmasters tools?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranked #1 in Google with such a low DA (is DA not important anymore?)
Hi Guys, Would you mind helping me with the below please? I would like to get your view on it and why Google ranks a really new domain name #1 with super low domain authority? Or is Domain Authority useless now in Google? It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called https://thebeachrehab.com/ (Domain authority 13)It's ranked #1 in Google.co.th for these phrases: drug rehab thailand but also for addiction rehab thailand. So when checking the backlink profile it got merely 21 backlinks from really low DA sites (and some of those are really spammy or not related). Now there are lots of sites in this industry here which have a lot higher domain authority and have been around for years. The beach rehab is maybe only like 6 months old. Here are three domains which have been around for many years and have much higher DA and also more relevant content. These are just 3 samples of many others... <cite class="iUh30">https://www.thecabinchiangmai.com (Domain Authority 52)</cite>https://www.hope-rehab-center-thailand.com/ (Domain Authority 40)https://www.dararehab.com (Domain Authority 32) These three sites got lots of high DA backlinks (DA 90++) from strong media links like time.com, theguardian.com, telegraph.co.uk etc. (especially thecabinchiangmai.com) but the other 2 got lots of solid backlinks from really high DA sites. So when looking at the content, thebeachrehab.com has less content as well. Can anyone have a look and let me know your thoughts why Google picks a brand new site, with DA 13 and little content in the top compared to competition? I do not see the logic in this? Cheers
White Hat / Black Hat SEO | | igniterman75
John0 -
My site in 2 page
my site in 2 page how can i rank with this keywords in dubai legal translation in Dubai
White Hat / Black Hat SEO | | saharali150 -
Google Algorithm non-manual penalty. How do we fix this (quality?) drop?
Hi, See attached image. We received a non-manual penalty on March 22, 2015. I don't think we ever came out of it. We have moved up due to the Penguin update, but we should (by DA PA) be up on the first page for tons of stuff and most keyword are lower than their true strength. What kind of quality errors could be causing this? I assume it was a quality update. I am working on the errors, but don't see anything that would be so severe as to be penalized. What errors/quality problems am I looking for? We have tons of unique content. Good backlinks. Good design. Good user experience except for some products. Again, what am I looking for? Thanks. non-manual-penalty.png
White Hat / Black Hat SEO | | BobGW0 -
Do you see sites with unfixable Penguin penalties?
Hello, We have a site with 2 Penguin update penalties (drops in traffic) and one quality penalty (another drop in traffic) all years ago, both just drops in rankings and not messages in Google Console. Now that Penguin is hard coded, do you find that some sites never recover even with a beautiful disavow and cleanup? We've added content and still have some quality errors, though I thought they were minor. This client used to have doorway sites and paid links, but now is squeaky clean with a disavow done a month ago though most of the cleanup was done by deletion of the doorways and paid links 9 months ago. Is this a quality problem or is our site permanently gone? Let me know what information you need. Looking for people with a lot of experience with other sites and Penguin. Thanks.
White Hat / Black Hat SEO | | BobGW2 -
Am I over "Optimising My Site" or following "Best Practice"
Hi We're developing our site an wanted to ask if we are "over optimising" or following best practice. Maybe you have some recommendations. I've provided 4 examples below. Eventually we'll use Moz on page grader but as a new start up, I'd appreciate your help. Thank you, Faye. 1. URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/ PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries H1: Cipressa – Engineered Brown Wood KEYWORD: Engineered Brown Wood META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings. IMAGE TAG: Brown Engineered Flooring KEYWORD IN BODY CONTENT: YES (1) 2. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/mauro/ H1: Mauro | Beige Engineered Wood | The Wood Galleries PAGE TITLE: Mauro – Beige Engineered Wood KEYWORD: Beige Engineered Wood META: Buy Mauro Beige Engineered Wood Flooring, available at The Wood Galleries, London. Designed to deliver Rich, Dark Undertones with Light hues of Muted Brown. IMG TAG: Beige Wood Flooring KEYWORD IN BODY CONTENT: YES (2) **3. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/vela-oak/ ** H1: Vela – Beige Engineered Oak PAGE TITLE: Vela | Beige Engineered Oak | The Wood Galleries KEYWORD: Beige Engineered Oak META: Buy Vela Beige Engineered Oak Wood, available at The Wood Galleries, London. Crafted from the most widely respected hardwoods in the world. IMG TAG: Engineered Oak Flooring KEYWORD IN BODY CONTENT: YES (1) 4. URL: http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/ciro-rustic/ H1: Ciro – Engineered Rustic Wood PAGE TITLE: Ciro | Engineered Rustic Wood | The Wood Galleries KEYWORD: Engineered Rustic Wood META: Buy Ciro Engineered Rustic Wood, at The Wood Galleries, London. Its stylishly classic oak look exudes a sense of luxury that is simply undeniable. IMG TAG: Dark Wood Flooring, The Wood Galleries KEY WORD IN BODY CONTENT: YES (2)
White Hat / Black Hat SEO | | Faye2340 -
Inbound Links Inquiry for a New Site
For a site that is only one to two months old, what is considered a natural amount of inbound links if you're site offers very valuable information, and you have done a marketing push to get the word out about your blog? Even if you are receiving backlinks from authority websites with high DA, does Google get suspicious if there are too many inbound links during the first few months of a sites existence? I know there are some sites that blow up very fast and receive thousands of backlinks very quickly, so I'm curious to know if Google puts these kind of sites on a watchlist or something of that nature. Or is this simply a good problem to have?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Build Backlinks on this site? - Advice Please
Hello, I am trying to build some backlinks to my E-Commerce site and was wondering how you all view sites like this: http://www.bookmark4you.com/ If I were to put a listing for my company/site on that site, would that be considered a good backlink or a bad backlink (in terms of Google's guidelines)... There are a bunch of sites like these, online directory or bookmark sites, and i was wondering what the general opinion is on using them for backlinking purposes. Any help or advice would be greatly appreciated. THANKS!!
White Hat / Black Hat SEO | | Prime850 -
Is my SEO strategy solid moving forward (post panda update) or am I doing risky things that might hurt my sites down the road?
Hey all, WIhen I first started doing SEO, I was encouraged by several supposed experts that it was a good idea to buy links from "respectable" sources and as well make use of SEO experimentation offered on Fiverr. I did that a lot for the clients I represented not knowing if this was going to hurt. But now after the latest Google shift, I am realizing that this was stupid and thus deserving of the ranking drops I have received. In the aftermath, I want to list out here what I am doing now to try to build better and stronger rankings for my sites using white hat techniques only... Below is a list of what I'm doing. Please let me know if any of these are bad choices and I will immediately dump them. Also, If i am not including some good options, please let me know that too. I am really embarrassed and humbled by this and could use whatever help you can offer. Thanks in advance for your help... What am I doing now? *Writing quality articles for external blogs with keyword links back to sites *Taking the above articles and spinning them at SEOLINKVINE to create several articles *Writing quality articles for every site's internal blog and using keywords to link out to other sites that are on different servers - All articles are original, varied and not duplicate content. *Writing quality, relevant articles and submitting them to places like Ezine *Signing clients up for Facebook, Yelp, Twitter, etc so they have a social presence *Working to fix mistakes with onsite issues (mirror sites, duplicate page titles, etc.) *Writing quality keyword-rich unique content on each page of each site *Submitting URL listings and descriptions to directories like JoeAnt, REALS and business.com (Any other good ones that people can recommend that give good link juice?) *Doing competitive research and going after highly authoritative links that our competitors have That is about it... HELP!!! Thanks again
White Hat / Black Hat SEO | | creativeguy0