Optimising 2 ecommerce sites
-
Hi there
I have been optimising an e-commerce site snowsupermarket.co.uk and it's range of products available to B2C customers.
I have now been asked to do the same for the B2B site shop.snowbusiness.com which sells the same products but also, many more.
My question is,
Should i use completely different meta information or choose keywords that are my second choice?
Both sites are also on the same IP - would this be a problem with potential duplicate content?
Many thanks in advance,
Ben
-
Keywords are not needed anymore.
-
Thanks
-
Then i m afraid that the answer to your question is yes. there is a risk of duplicate content between both sites
-
Hi there
The .com site only sells to UK
-
Hi Ben,
Its definitely a risk of duplicate content.
Potential fix:
the .co.uk is definitely a site that is targeting for the UK audience. and the shop.snowbusiness.com resides on a .com (obviously) so is the intent of that domain (other than b2b) is it to target the English speaking People in the world? if so i recommend, based on your current business plans and goals, to target this domain for the whole world. ie make all your currency in dollars, use href lang between the UK and the .com etc( you are providing signals to google that this website is my World website and this is only for my uk market)
Ps i see also duplication between your items and items listed on ebay. so make note of that.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Should I subscribe my site to bellnet.de?
I am unsure whether I should put a link on bellnet.de. As the web directory is rather a common one and not specialized on web design (as my site is)... On the other hand it has a higher PA and DA then my site. And its spam score is very low. What do you think. Will google reward it and is it worth lazing 50 bucks? Cheers Marc
Paid Search Marketing | | RWW0 -
Increasing traffic to site
Hi,
Paid Search Marketing | | corn2015
One of my clients runs an online magazine that is geared towards the elderly market. She is looking for a continual increase in traffic. Is PPC the best/most effective method to utilize for this or are there good link building opportuntieis in this arena? Would it be a good idea to have her submit some of her articles to article directories as she is an author?0 -
Can you market to someone 30 days AFTER they visit your site via PPC?
Hi all, I'm looking to market to visitors 30 days AFTER they have been to a website. Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume. I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled. Thanks for your help! Cole
Paid Search Marketing | | ColeLusby0 -
Noob Question on franchise sites
What is the best way to approach these franchise sites that have tons of location pages with 95% same content on every page? Each location has its own unique url that just redirects to the main franchise location page, but with no uniqueness or independent blog is it even possible to get a page like this ranked locally or is the best route PPC?
Paid Search Marketing | | satoridesign0 -
Bought old site. Two weeks later, rankings burnt... could this be why?
Hi all, Just joined SEOmoz. Good to be here. I bought an amateur business directory site (not a web directory, but actual profiles of professionals) started in 2004 with page 1 rankings for the top 2 keywords in a professionals niche. Very stable rankings for years and super clean link profile. However I fear I have killed the asset in a matter of weeks, hopefully it's not terminal... here's what I did: #NOTE: I have reverted all changes 2 days ago, but still going down in the rankings. **A) Added Google Analytics:**I think this is what killed it. Why? I didn't realize the analytics account I used had been previously used for a website that was burnt by the search engines, I believe because of duplicate content (I copied a full glossary from a book, didn't know better at the time).Looking at my AWstats the traffic started going down slightly the same day I put the code. It's gone from 170 to 80 visitors per day in 1 week, steadily going down. I rank page 4 or 8 now for what I was page 1 before :(Could it be Google all of a sudden linked that blacklisted (I suppose) Analytics account with the newly purchased site and decided to doom it as well?How can I redeem it?I have taken out the analytics code snippet and deleted the url from the account.OTHER CHANGES: B) On-site SEO: Added H1 in homepage with main keyword (only had H2s before)- Added H1 in each professional profile page "[Professional type] in [Region]" (only had H2s before)- Changed title "[Professional type] - Region: [Region], Professional [Name]The idea behind the changes was to add H1 which in my understanding is very important and was missing, and to include the location in the title, as many searches are of the type "[Professional] in [region]".I think what could have hurt it is now many pages have the same H1.I have reversed all changes.C) I launched a Google Adwords test campaign.In the campaign, because it was a quick test to see how much traffic I could get from the kws, not an attempt to get new sign ups, I simply copy-pasted a landing page from another site and tweaked the text so it made sense to my audience. I run the test for a day or two.
Paid Search Marketing | | Demosthenes
D) Added Hellobar.There was no correlation in time between adding the hellobar and rankings going down, so I don't think this mattered. I have taken it out too.**THANKS FOR YOUR HELP!**I really want to develop a long term asset I can focus on full-time but I fear I may have stupidly doomed the whole website already.0 -
Your site is in organic results for adwords keyword - improved quality score?
Let's say I am targeting a keyword "Blue Widgets Cityname" with an AdWords campaign. My SEO landing page is coming up in position #6 in the organic results for this keyword. Because I have my website in the organic search results, does my quality score automatically improve? Conversely, my quality score could go up because the organic search results facilitate a higher CTR for both the ads and the organic results. However, I am wondering if there is a quality score algorithmic component that automatically makes my quality score go up simply because the same domain I am targeting is in the organic results.
Paid Search Marketing | | qlkasdjfw0 -
Your Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
My client nor I received any warning. We even had a google adwords team optimize the account and my rep does not yet know the reason for the ban. Not sure if its related but their google organic rankings dropped significantly at the same time. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164786 Any advice here? Do these Questions get indexed by google? I will ask my client if I can disclose the domain. Is there any way around a permanent ban? They were spending 50K per month. Is this enough to have any clout?
Paid Search Marketing | | webbroi0