Why is this site ranking so well
-
I just took over an SEO campaign for a company we recently did a website for. The old company created individual landing pages for each city they service, but they didn't have any original content except replacing the city name. We are in the process of creating completely unique content per page.
My main issue is that there is a company with no link profile, duplicate content on every page, no social media presence, etc - but consistently ranks for city + fence company
The company we are starting to work with is: http://betterdecksandfences.com/
The company that is ranking for everything is: http://www.alcovyfence.com
Any ideas?
-
Thats odd because when i view them up in OSE I only see two root domains linking. Red Beacon and their domain. I don't like what the old firm did for BDF and were definitely going to make some changes on their inner page locating cities. I would of preferred to rank the homepage for all the cities rather than individual city pages. Just adds to my work.
Better Decks & Fences seems to have a higher quality backlinks and obviously it has a nicer design. I'v never been this baffled by a website ranking like this.
-
Odd, at first glance. The first thing that comes to mind is the history behind both sites. It would seem that neither of them has had any real SEO effort yet. Alcovy is apparently in need of a good bit of help, judging by their meta data (which may end up being to your advantage, since it seems that Google is forced to extract a description from the page, as a result). I see they both have a presence on Yelp, but Alcovy has mapped a large service area, while BD&F just plotted their location. The competitor also put up a number of pictures there, whereas your client has none. That would only affect leads and traffic, though, not rankings. I guess what I'm getting at is that Alcovy seems to be more aggressive, They may have published a lot of articles, gaining decent links and citations, they have quite probably sought listing on other trade and review directories, and seem to be generally more active and aggressive in promoting their business. If it were my client, I think I might do an audit on Alcovy and see what they've been up to... you're likely to find some opportunities there.
-
Hmmm, interesting.
Well they do have Snellville GA and fence company a ton in bold in the page content. This is an anomaly to me. My first thought was that this keyword must not be very competitive but once I pulled keyword analysis, this was not the case. Is it possibly that they ran a successful adwords campaign in the past and this catapulted them into a high SERP ranking and now they are just riding the waves of past successes. My explanations are completely exhausted.
I am curious about what someone more knowledge than myself has to say about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank online sex shop
I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
Competitive Research | | Constantin2021
Can anyone help me with some tips. Thank you.
https://www.voluptas.ro/0 -
Webby Rank Tracker That Works
So now that the Moz's rank tracker is down for maintenance, I'm seeking a new Webby rank tacker that WORKS! I need a platform that: is Online. Updates you daily on your client's ranking progress. Notifies you on critical ranking drops. Please don't offer LA's Rank Tracker as in my opinion it's the worst one.
Competitive Research | | Yoav_Vilner0 -
Is there a SEO Moz Competitor Analasys tool that will show me how many Vistors their site receives?
I'm trying to find out how much traffic a competitor gets. Is there an SEOmoz tool for this?
Competitive Research | | starkSEO0 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
Is it possible to see bounce rate on external sites?
Are there any tools that will let you see your competitor's bounce rates?
Competitive Research | | nicole.healthline0 -
Questiton about new ranking factors
Hi, I am new to seomoz and i was very much impressed with the stuff here in seomoz. The tools here in seomoz are very helpful to me . And i was doing good with the help of seomoz. But due to recent google's algo panda 2.0 update. I was bit confused about new ranking factors that google has released. I can see here in seomoz also that page level link metrics has good importance than backlinks now. Earlier google algo gives main importance to backlinks now i can see in the list it went to bottom. Can you help in explaining these things, on which things i need to concentrate on and does backlinks really count now?? Many people stopped concentrating on backlinks now and are going for facebook likes and tweets. Here is the good example that i can see: www.hotfilesearch.com which is a flle search engine. He was one of the competitor for me . He ranked very good in a short span of time, all he did was he bought some really good paid links and within 6 moths he was on top. Now i can see he was dropping out every link he has. But though he was ranking pretty good on the web. I really in need of your suggestions to optimize my site. Awaiitng for your reply.. Regards Dheeraj
Competitive Research | | achillies0000 -
Why do some websites that have hardly any backlinks, poorly optimised get placed above sites that are doing all they can with SEO?
For example take these two websites. www.rfasecurity.co.uk is a site that Iam working on and have had some success with yet snifferdogs.org.uk seems to be poorly optimised with little backlinks and still gets place higher. is it due to the key word in the domian name? The key search word is sniffer dogs New at this so any help would be appreciated regards Dave
Competitive Research | | ThePod0 -
In Open Site Explorer, what does it mean when a linking page does not contain any reference to the URl entered?
When running Open Site Explorer on a particular URL, I get a list of linking pages. Many of these pages have a high Page Authority. I am assuming that this is a list of pages that presumably link to the URL I entered. First, is this correct? Next, when I click on an entry in the list I don't see any reference to the URL on the page, even viewing the page source. What does this mean and why is the link in the list?
Competitive Research | | jkenyon1