Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Site URL called out but not clickable.
-
Hi - I'm after a bit of clarity; if my site URL is referenced in an article, but doesn't actually link through, does this still 'add value' to my seo efforts? Thanks, David
-
My guess is that Google is recognizing a branded entity in these types of searches but I'd also guess that mentions play into it.
-
I believe that mentions are valuable. if you are a manufacturer who has products listed and described on lots of sites these mentions will pile up to huge numbers.
Seeing weak manufacturers outranking heavyweight sites makes be believe that mentions are driving rankings.
-
Excellent, it does make a lot of sense!
-
The references listed by Branagan and Mike are good. I have personally seen Google Webmaster Tools list external links that were simply URL citations without a <a href="">tag involved, so Google absolutely looks at these and probably factors them in to the algorithm somehow. I'm fairly certain there is no answer to how much they count compared to a normal link and what value they pass.</a>
<a href="">It's pretty easy to reach out and ask the author to add a link. Just be really nice about it and there's a 50% chance you'll get it. If not, no worries, move on and acquire some new links. Unfortunately it comes with the territory. We had a client get their domain mentioned on PCWorld.com last month without a backlink. It sucks, but all you can do is ask nicely and hope they throw you a bone.</a>
-
Rand talks about co-occurrence/co-citation in this WBF video.
He gives some great examples of how this can potentially increase rankings. It is a very interesting video.
Hope this helps.
Mike
-
I don't know if there's a definitive answer on this, since it's effects wouldn't be easy to measure, but if you think about it, it makes sense that it should be taken into account to some extent, and if not, at least users would be able to learn about your site.
Off course, as regular links do, I guess it would depend on the context, relevance, and reputation of the page where the mention takes place.
Also, from a branding point of view, it would be positive (again, depending on the context), it seems one of the functions of the new SEOmoz Fresh Web Explorer is precisely to find out about mentions.
Check out this post where they carried out an experiment about the subject and also cite Matt Cutt's reponse to the question (although very old): http://dejanseo.com.au/seo-experiment-with-non-link-references/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does embedded content (from my site) help seo
hi i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc). from an seo perspective i have two questions: 1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit 2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
Link Building | | neilhenderson0 -
Redirect from a previous url
Hi - newbie question I have a customer who's had previous versions of his website. Previously it was known as "princess-interiors.co.uk" (been around for a few years) and is now "princess-design.co.uk" (been around also for a few years). New site is WordPress - what would be the best way to redirect (I have access to the previous version of the site which is still hosted). I expect it's to use 301, but how would I do that (step by step), and does www. versus non-www need addressing (and how). Really concerned, as this site has gone to zero organic visits!! Hoping somebody can help. Thanks
Link Building | | Gokart0 -
Links from coupon sites
Hi All, I post coupons on coupon sites a month ago and when I checked backlinks of my website I saw approx 1000 links coming from coupon sites on my Brand Name. IMO it is quite natural please share your views. *All the big brands listed on that coupon sites e.g amazon, dell etc Thanks
Link Building | | Alick3001 -
What is the best way to remove a link that redirects to a spammy site?
I've got a new client and I'm trying to clean up their backlinks. There are several links that all redirect to this spam site http://www.expert-lender.com. All of the websites appear to be real, i.e. http://www.sammorganhomes.com/ but the actual links i.e http://www.sammorganhomes.com/wp-fav/backup/supplement/semitruckleasing.html are in a sub-directory and redirect to the spam site. I don't know if these links were from the previous SEO company or if they paid someone to create these or if these sites have been hacked. Can anyone tell me what is going on here and what should I tell these site owners?
Link Building | | Total-Design-Shop0 -
Adding keyword to your url
Couldn't find the answer to my question anywhere so I'll give it a try here. If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url. I'm a bit confused on the subject, would love for someone to help me understand! Thanks.
Link Building | | danielpett0 -
URL shortener and backlinks
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
Link Building | | SirMax0 -
Similar sites like dmoz.org?
Hi. I've added my site to dmoz.org 3-4 months ago or something. Still not accepted (surprise..) Anyway, i was wondering if there is any other sites like dmoz.org i can add my site to? (Free sites, not interested in the countless "pay for express listing"-sites).
Link Building | | Host10 -
Which Directory Sites to Choose?
Hi All I am a newbie to SEO and have a quick Q. Assuming that appropriate steps would be to; a) Ensure all onsite matters are are correct, title tags, meta descriptions, redirects, canonical issues. b) Submit to Directories c) Build Links I am approaching step b) Which Directories are worth submitting to? For those which require payment, how can I decide which are value for money or should I just use SEOMOZ list of links and assume that theyre worth the $50 - $100 if my higher ranking competitors have links from these directories. Also, can this be looked opon as grey/black hat 'buying of links'? Thank you Sean www.pretavoir.co.uk
Link Building | | seanmccauley0