Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Site URL called out but not clickable.
-
Hi - I'm after a bit of clarity; if my site URL is referenced in an article, but doesn't actually link through, does this still 'add value' to my seo efforts? Thanks, David
-
My guess is that Google is recognizing a branded entity in these types of searches but I'd also guess that mentions play into it.
-
I believe that mentions are valuable. if you are a manufacturer who has products listed and described on lots of sites these mentions will pile up to huge numbers.
Seeing weak manufacturers outranking heavyweight sites makes be believe that mentions are driving rankings.
-
Excellent, it does make a lot of sense!
-
The references listed by Branagan and Mike are good. I have personally seen Google Webmaster Tools list external links that were simply URL citations without a <a href="">tag involved, so Google absolutely looks at these and probably factors them in to the algorithm somehow. I'm fairly certain there is no answer to how much they count compared to a normal link and what value they pass.</a>
<a href="">It's pretty easy to reach out and ask the author to add a link. Just be really nice about it and there's a 50% chance you'll get it. If not, no worries, move on and acquire some new links. Unfortunately it comes with the territory. We had a client get their domain mentioned on PCWorld.com last month without a backlink. It sucks, but all you can do is ask nicely and hope they throw you a bone.</a>
-
Rand talks about co-occurrence/co-citation in this WBF video.
He gives some great examples of how this can potentially increase rankings. It is a very interesting video.
Hope this helps.
Mike
-
I don't know if there's a definitive answer on this, since it's effects wouldn't be easy to measure, but if you think about it, it makes sense that it should be taken into account to some extent, and if not, at least users would be able to learn about your site.
Off course, as regular links do, I guess it would depend on the context, relevance, and reputation of the page where the mention takes place.
Also, from a branding point of view, it would be positive (again, depending on the context), it seems one of the functions of the new SEOmoz Fresh Web Explorer is precisely to find out about mentions.
Check out this post where they carried out an experiment about the subject and also cite Matt Cutt's reponse to the question (although very old): http://dejanseo.com.au/seo-experiment-with-non-link-references/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Site DA did not increase Even My DR is 33
HI Moz Community, I have a little issue about my site DA. My site has more than 100 strong backlinks but still my Domain authority is less than 20 But on the other hand Ahrefs show my site Domain rating is 30+. So i have a question is how can I increase my site Domain authority?
Link Building | | Jiouereniou0 -
If My site has 20 DA will it be good to get backlinks from a very low DA 3 site for free
is there any side effects to get backlinks from a site which has low DA than you?
Link Building | | ShashankDubey10 -
What Should be the URL of third party blog for my website
Hi All, What Should be the URL of third party blog for my website. Lets say if i have a website xyz.com (which provide pest control services in New York City) and I want to create third party blogs on platforms like blogspot, weebly etc so should i create the blog url as xyz.blogspot.com or i can use a keyword in the blog URL such as pestcontrolnyc.blogspot.com? Which URL would be the best as per Google's guidelines. Note: I have already have a blog within the domain as xyz.com/blog/ and i do weekly posting on this blog. But at the same time i want to create 1-2 third party blogs to get some backlinks from other sources.
Link Building | | Mr.Suren0 -
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
Does embedded content (from my site) help seo
hi i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc). from an seo perspective i have two questions: 1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit 2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
Link Building | | neilhenderson0 -
Adding keyword to your url
Couldn't find the answer to my question anywhere so I'll give it a try here. If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url. I'm a bit confused on the subject, would love for someone to help me understand! Thanks.
Link Building | | danielpett0 -
Inbound links from porn sites into a professional business services site - remove help?
The website in question was hacked four years ago and there was porn on the servers. It was used as a peer to peer torrent streamer. The images were deleted. We have just found inappropriate inward bound links (with great link juice!!) - how can we remove these links - or should we? any advice would be appreciated thanks
Link Building | | GardenBeet0 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6