Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Links from new sites with no link juice
-
Hi Guys,
Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that...
To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right?
In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable?
I am not a SEO expert myself, so I am eager to hear your thoughts.
Thanks.
-
Exactly Matt , thanks for detailing on this.
-
I would regard this as actually being more dangerous than beneficial. You should be very careful about introducing lots of links from lots of new sites.
Bare in mind that links from new sites could happen once or twice, completely naturally, that is the way of the web. But if it becomes a large part of your websites link profile then it will do no good at all.
Above all else, beware of footer and sitewide links from new domains to your domain.
Matt
-
Simply never! New website also needs to earn authority and reputation in the market.
-
Brand new sites do not have any PageRank, therefore getting a link from them will not pass any link value to you. If, however, you plan on building links to those new sites, then the value of the link from that site can improve over time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Link Building Ideas for a health site
Hi, I am trying to rank a health related website. This is the url: www.ridpiles.com Domain age is 1 year 6 months. Done Directory submissions Blog Comments + Forum posts Done Social Bookmarks Article submissions (Not much) I have done competitor analysis. All of my competitors are just had links from directories and some link exchanges. They got links from quality sites like Yahoo dir. I know my site is far better than my competitors and has 100% unique content. I have submitted to yahoo directory inclusion, but still no luck i hadn't accepted into it. I am planning to go for a sponsered review but dont know, weather the link will be valuable for that much of money. I was left with Guest Blogging. I see this is the only option for me to build links. But i have a very tough competiton, i must compete with most reputed sites like webmd.com etc, i need to get more good links. But i cant get what other ways to get authoritative links. If Guest blogging is the only option for me, how many posts do i need to do daily? And can someone suggest me good Guest blogging sites? Anyhelp would be appreciated.
Intermediate & Advanced SEO | | Indexxess0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
Linking Sister-Sites - Diapers.com Example
Many of the big guns like 1800 Flowers, Diapers.com and others all have their sister sites in tabs at the top. Example: http://www.diapers.com/ with their 3 other properties. Since all properties link to one another on every page, it's really a wash, right? No real gain as engines know they are connected and it's the same link multiple times. No real problem either as it's natural for the user experience to have reciprocal links here between the brands. Any additional thoughts here?
Intermediate & Advanced SEO | | SEOPA0 -
Noindex,follow is a waste of link juice?
On my wordpress shopping cart plugin, I have three pages /account, /checkout and /terms on which I have added “noindex,follow” attribute. But I think I may be wasting link juice on these pages as they are not to be indexed anyway, so is there any point giving them any link juice? I can add “noindex,nofollow” on to the page itself. However, the actual text/anchor link to these pages on the site header will remain “follow” as I have no means of amending that right now. So this presents the following two scenarios – No juice flows from homepage to these 3 pages (GOOD) – This would be perfect then, as the pages themselves have nofollow attribute. Juice flows from homepage to these pages (BAD) - This may mean that the juice flows from homepage anchor text links to these 3 pages BUT then STOPS there as they have “nofollow” attribute on that page. This will be a bigger problem and if this is the case and I cant stop the juice from flowing in, then ill rather let it flow out to other pages. Hope you understand my question, any input is very much appreciated. Thanks
Intermediate & Advanced SEO | | SamBuck1 -
Getting Google to Correct a Misspelled Site Link...Help!
My company website recently got its site links in google search... WooHoo! However, when you type TECHeGO into Google Search one of the links is spelled incorrectly. Instead of 'CONversion Optimization' its 'COversion Optimization'. At first I thought there was a misspelling on that page somewhere but there is not and have come to the conclusion that Google has made a mistake. I know that I can block the page in webmaster tools (No Thanks) but how in the crap can I get them to correct the spelling when no one really knows how to get them to appear in the first place? Riddle Me That Folks! sitelink.jpg
Intermediate & Advanced SEO | | TECHeGO0