Preparing for Penguin: Remove, Disavow, or change to branded
-
For someone that has 80 root domains pointing to their domain and 10 of them are sitewide backlinks from 10 PR4+ sites. All paid for. All with the same main keyword anchor text
Should I advise him to remove the links, dissavow the links, dissavow then remove or just change to branded anchor text for the 10 sitewide links. Another option is to just keep one link (preferrably editorial) from each site.
The only reason not to pull them off right away is that the client could not sustain his business with a drop in sales. These are by far the strongest 10 root domains. Eventually, when he has enough good backlinks these are all coming off.
There was a huge drop in sales for this site last fall, but it recovered almost completely by changing keyword stuffing and adding ecommerce content.
Looking to keep his sales and also prepare for this years updates.
-
Hey Bob, if those links are topic-related and aren't delivering you any traffic I agree with Thom in his huge and detailed answer. Swap it to an editorial article to an improtant page of your site would be my pick.
-
You're exactly right on what I meant when I referred to relevancy, Bob. Doesn't need to be exactly the same niche, but a reader would immediately understand why these two sites might be talking about each other.
So yea, I'd say trying to replace the sitewide with an editorial link to a relevant page on your site (same criteria) is probably the best/safest way to try to hold onto some of that ranking juice.
Glad you found it helpful - appreciate you letting me know.
Paul
-
I spoke to the owner. There's only 4 in question and one nofollow now
On the 4, I looked and they're not generating traffic. I'm unclear what you mean by relevant in this case. They are generally related to our niche as, for example, an informational clothing site (backlink provider) is related to a store that sells socks (our site)
We have 81 linking root domains and one nice piece of content if that helps.
What do you recommend for these 4? I'm guessing swapping for an editorial link is your recommendation, but due to not exact niche relevancy, I'm wondering if you'll suggest removal.
Thanks for the awesome advice, btw
-
You're in a delicate spot, Bob. I'd say your plan should be to "hope for the best, but plan for the worst".
Obviously, as you indicated, you're going to need to do something about those links as that link profile is just begging to get hammered.
You could clean them all at once, take the traffic hit, and then try to build back as quick as possible, but if the site is doing well now, it seems a shame to take such a hit.
I'd suggest putting a clear, well-prioritized, well-funded plan in place to start building link-worthy content and promoting it in ways that earn those backlinks as quickly as possible. (This work is going to have to be done regardless, so not like it's a temporary expense).
Then, for every 6 or 8 new quality incoming links, clean up one of the 10 problematic links. This will look natural to the SEs (as it is natural) and hopefully won't attract the attention of the slappers while you're working through the process.
Best case scenario, you'll get through offsetting all the problem links without getting hurt by a penalty or algo update.
In order to be ready in case of the worst-case scenario, (Google slaps the site with a penalty a week from now), you should also immediately build a confirmed contact list of the webmasters in control of the problematic links. (I mean an email or phone number that you've confirmed actually gets a response from a human). That way if you get hit before you can clean up naturally, you can get those problem links dealt with immediately and can show Google what you've done in a quick reconsideration request.
Also, document the process as you work through attracting the new links, so you can be specific about what you've been doing in that direction, should a reconsideration request become necessary
As far as how to deal with the problem links - do not submit a disavow!! That is a last-ditch process if there's no other way to get links removed, which is not your case. (Plus the disavow process could attract unwanted attention. Yea, I'm cynical like that
I'd actually suggest a mix of tactics for those 10 sites, depending on different circumstances:
- If a site's links are generating quality traffic, just ask that they be no-followed.
- If using the no-follow approach on a number of the sites, also see if they can mix up the anchor text, making sure to include at least some branded (as you hinted)
- If the main value of the links is for juice, and the site is relevant to your own, ask that they be swapped for a legit editorial link or two. A couple of the strong, new, link-worthy content resources you've just built will help here. (And will probably be stronger than a sitewide anyway)
- If the links aren't generating quality traffic and aren't relevant to your niche, just get them removed.
Does that approach sound like it might work?
Paul
-
Hi Bob, normally I would advice to remove clearly paid links or limit them to the homepage but your case seems quite different.
You said that those links are not only helping this site for their SEO purposes but that those links are driving him sales. In that case I imagine that those links are receiving clicks so they're actually highly related. I think that google will (or maybe it's actually) look at CTR of your backlinks. If they're trafficked they're high value also for the users so I will maintain them. However if you've generated them quicker than the normal you may consider use them as nofollowed links driving traffic to their site and ask those sites to write a post speaking about your company's services. In that sense you may push in a branded or url based link and still have the traffic from those links. I f you are able to get value and traffic from those links I woul dnot remove them, and for sure I won't ever disavow anything if you haven't received any warning from google.
Maybe you may consider to point them in a spreadsheet so if you receive a warning you'll always be able to disavow them and ask for a reconsideration.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we get de-indexed for changing some content and tags frequently? What is the scope in 2017?
Hi all, We are making some changes in our website content at some paragraphs and tags with our main keywords. I'm just wondering if this is going to make us de indexed from Google? Because we recently dropped in rankings when we added some new content; so I am worried whether there are any chances it will turn more risky when we try to make anymore changes like changing the content. There are actually many reasons a website gets de indexed from Google but we don't employ any such black hat techniques. Our website got a reputation with thousands of direct traffic and organic search. However I am curious to know what are the chances of getting de indexed as per the new trends at Google? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
White Hat / Black Hat SEO | | dotlineseo0 -
Vetting Link Opportunties that are Penguin Safe
I am looking to go after sites that are, and will never be, affected by Penguin/Panda updates. Is there a tool or a general rule of thumb on how to avoid such sites? Is there a method anyone is currently using to get good natural links post Penguin 2.0?
White Hat / Black Hat SEO | | dsinger0 -
Does this look like a Penguin drop to you?
Hi Folks, This is my first post here. Psyched to be part of this great community. I have a site that's seen a steady drop in Google organic traffic since September of last year. Slow at first, then picking up speed in late January, then in a free-fall in May. Things are finally flattening out, but I'm left with 30% of my former traffic. See graph. I've been thinking that this was caused by Penguin. Back in 2006-2009, I used free directory submission services, and it looked like I was finally getting penalized for it. However, from the research I've done so far, it looks like websites hit by Penguin see a decrease in traffic over a couple days, not six months. Should I concern myself with disavowing those spammy directory links, or focus my energy elsewhere? There are other plausible explanations for the decline. I haven't posted much content on the site in recent years, and have let my blog go fallow. Obviously, this needs to be fixed. My question is, in addition to my content development and quality linkbuilding efforts, should I be worried about those spammy links? For the record, this is a high-quality informational site with lots of high-quality links mixed in with the spammy ones. Thanks for any insight you can offer. qozm7Rr.png
White Hat / Black Hat SEO | | srmaximo0 -
Changing domains from .net to .com after 7 month of traffic loss.
We are in business since 2005 and we always used the .net version as it was the only one available when we started. In about 2007 we bought the .com version to the person who owned it but we kept using the .net as customers were already used to that version. In January we started to see a SE traffic loss, not to mention being outranked by several sites (95% of those site spammers). We had no manual penalty but it could be an algorithmic, we are not sure if we even have some sort of penalty or is just that our niche is too spammed. We are now considering moving the site to the .com version as all our tries of increasing and regaining our ranks were useless (backlink cleanup, disavow tool usage, excellent link building, excellent content creation and social interactions). Our DA and PA are both higher that any of the other ages ranking on top. We have about 3k pages indexed. What do you guys think? Should we move the site to the .com? (note that the change is ranking-wise, not in terms of branding). And if we do, should we 301 all pages? or rel=canonical to avoid a possible "penalty flow" to the other domain? Note: for years, the .com version was/is 301 to the .net one. Thank you all!
White Hat / Black Hat SEO | | FedeEinhorn0 -
Are Links from blogs with person using keyword anchor text a Penguin 2.0 issue?
Hello, I am continuing a complete clean up of a clients link profile and would like to know if Penguin is against links from blogs with the user including keywords as anchor text? So far I have been attempting to get them removed before I go for a disavow. An example would be the work clothing comment at the bottom of: http://www.fashionstyleyou.co.uk/beat-the-caffeine-rush.html/comment-page-1 I am also questioning if we should keep any link directories, so far I have been ruthless, but worry I will be losing a hell of a lot of links. For example I have kept the following: http://www.business-directory-uk.co.uk//clothing.htm Your comments are welcomed!
White Hat / Black Hat SEO | | MarzVentures0 -
Drop in non-branded organic search April 1
I saw an intense drop in non-branded organic search for major pages on my site on April 1st this year. The homepage wasn't affected and it's not an annual thing. I've attached a screen shot showing the drop. I'm new to the company and recently learned that they had hired a pretty black hat company last year and I'm worried that this is Panda...although the timing seems wrong. Has anyone experienced panda effects between the two updates? I'd love to get some feedback!! 1ry2a.png
White Hat / Black Hat SEO | | CIEEwebTeam0