Distributing of Viral Content
-
Hi, have a question on the distribution of content.
Let say you have written awesome content, with great visuals, etc which is designed to go viral. Your site is relatively new - not many social media followers, DA authority, or natural traffic.
What would be a good process of distributing that content - getting the content out there so it has the best chance and ability to go viral and generate links.
So far i have:
-
Use press releases to distribute that content, using a distribution service like: prnewswire.com. Hope its picked up by a news site or something.
-
Contact Facebook Pages or Twitter Pages who have a large audience of the type of people who would be interested in the content. Ask them if they can share the content.
-
Content sites related to the content, and ask them to share it with their users (Give them a incentive e.g. money, a gift, etc)
I think number 1 would yield the best possible results in getting actual sites linking to you.
2 and 3 are more designed for people (who very few would have blogs) to read the content.
Any other suggestions, i'm missing out on?
Thanks,
Matt
-
-
If your looking for a ways of getting your content out you can find some good ideas here - http://www.seomoz.org/ugc/how-to-push-an-infographic (i wrote it so slightly biased)
but It really depends on what the content is and how good it is - try paying for some stumbles its a good way to see how people like it
-
Yes,
PR's are a solid way to kick out a new site.
As to what I believe you are missing out on.... well let's just say that this site has about 109,000 pages indexed with Google. I would start on #1.
Another thing you may be missing, unless your target market is people who own blogs, eg. blog owners are your customers / users / people who pay you, then you skipped your customers over in the hunt for links that have the goal of finding those customers.
I would suggest focusing on your target market. Filling a need for them and building links through the process of spreading your message to the people who will want it.
(Don't message a social media giant and ask them to share your content, like the other 1500 who ask that of them today, you will not get looked at twice.)
Here is the strategy
-
Listen
-
Learn
-
Create content from 1 & 2
-
Engage the fan base you picked up while listening and learning
-
Repeat 1-4 300 to 2500 times until you really get it
-
A solid well planned content strategy is like a strong business plan. Getting your content to go viral is like playing the lottery. Plan, learn and improve all the time while focusing on your customers and their needs. (It takes some of the glory out but it puts the money in)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social widgets, iFrames, Duplicate content and more...
Hi guys, I am thinking about embedding a widget on my website that pulls social content from a number of networks. The script (javascript) creates and iFrame and serves up social content which is embedded in an external page ie: Tweet --> embedded on widget-domain.com/page.html --> embedded on my-domain.com via an iFrame. Questions: 1. Will this carry any SEO benefit? Will Google see this as "fresh + frequent" content?
Social Media | | NoorHammad
2. Will this carry any SEO penalties? Will Google see this as duplicate content? I hope thats enough info to get some feedback - let me know if I can provide any more.0 -
Social media profiles with same description - Duplicate content or reinforcing business details?
Hi, I am currently doing a Social media review and find myself wondering whether having exactly the same copy - or part thereof, on a businesses' Facebook, LinkedIn, G+, Twitter, profile(s) is likely to be viewed by SE's as a good or bad thing? Is it duplicate content and to be avoided? Or would it be viewed as a case of the business trying to ensure a consistent profile and therefore reinforcing your business details?
Social Media | | Binarynature0 -
Should I use a subdomain our primary domain for this content?
Hi, We have an eCommerce site www.refreshcartridges.co.uk and currently publish videos, unique articles, troubleshooting advice etc. on a subdomain igloo.refreshcartridges.co.uk. The hope is that the content on igloo will prove sufficiently useful for someone to either link to or bookmark for future reference. Eventually this will hopefully result in sales through the main site. We were assured several years ago that we should host this content on a subdomain but the more I think about it, the more I think that this content should be hosted as part of the main site (for example www.refreshcartridges.co.uk/igloo/). My logic is that this would extend a couple of advantages, not least that any links built to this unique content would be attributed to the primary domain rather than the subdomain. Although I appreciate the subdomain does link back to the primary domain I can't help but feel this dilutes the potential strength of any link. Post Penguin I think it would be nice to get genuine, natural links appreciating content on our primary domain rather than a separate subdomain. It should probably be pointed out that we only publish articles related to our key business activity (printing, cartridges, technology) on igloo. There is no unrelated content designed simply as link bait. If we were to make the move we would of course 301 all the old pages.. I would really appreciate your opinion on whether you agree or whether you would be tempted to keep the content on a subdomain. Thanks for your help! Chris
Social Media | | ChrisHolgate0 -
Publishing Content Through a Single Persona
Hi, I have a client who's made some changes to their content strategy. They want to use a single author for all content produced and publish, to maintain a consistent identity across the web. This single author is a persona e.g. "Joe Bloggs" but this is not a real person. This works fine for creating and publish content (for their blog and outside blog posts). It allows many people to work on creating and publishing content under the same name, which for a number of reasons makes good logistical sense. The problem arises when it comes to social marketing. They have set up a Facebook and Google + profile and Facebook and Google business pages. The main issue is that they are finding it difficult to friend other people because nobody knows this "Joe Bloggs" persona. Can anybody offer advise on how to approach this kind of strategy. Thanks,
Social Media | | Leighm0 -
Is it ok to have 'Authors' that write content for multiple sites even if in the same industry?
Hi all, I have a client that has 2 websites (different brands) in the same industry. I have encouraged them to become authors when writing content for each respective website and hook up their Google+ profile to the posts. Is this detrimental for SEO if they are writing for both sites? Or is it in fact a positive thing? Looking forward to your thoughts on this!! Thanks, Elias
Social Media | | A_Q0 -
How fast to post content to Google+
If an established publisher gets started on Google+, is it better to post one or two things a day like a real person would, or is it okay to do a "data dump" and post a ton of articles at once? Does it matter if the account is a brand or personal page? Thanks.
Social Media | | ebenthurston0 -
Should I post these viral videos/photos on my website?
I started posting viral videos and stuff that I found on reddit and youtube on my facebook fan page. It's getting a lot of attention and creating more opportunities for bonding with my fans/customers. I'm just wondering what you guys think about reposting some of this stuff on my blog...do you think it would be worth the time and effort? I've experimented with a few and it really does draw traffic to my site...and gets me facebook shares. But the traffic is very poorly converting. So, now I'm trying to decide if the extra time it takes (i.e. 5-10 minutes to write a blog post and include the video imbed code vs. 20 seconds to just hit the "share" button) is worth it. What do you think?
Social Media | | MarieHaynes0