Distributing of Viral Content
-
Hi, have a question on the distribution of content.
Let say you have written awesome content, with great visuals, etc which is designed to go viral. Your site is relatively new - not many social media followers, DA authority, or natural traffic.
What would be a good process of distributing that content - getting the content out there so it has the best chance and ability to go viral and generate links.
So far i have:
-
Use press releases to distribute that content, using a distribution service like: prnewswire.com. Hope its picked up by a news site or something.
-
Contact Facebook Pages or Twitter Pages who have a large audience of the type of people who would be interested in the content. Ask them if they can share the content.
-
Content sites related to the content, and ask them to share it with their users (Give them a incentive e.g. money, a gift, etc)
I think number 1 would yield the best possible results in getting actual sites linking to you.
2 and 3 are more designed for people (who very few would have blogs) to read the content.
Any other suggestions, i'm missing out on?
Thanks,
Matt
-
-
If your looking for a ways of getting your content out you can find some good ideas here - http://www.seomoz.org/ugc/how-to-push-an-infographic (i wrote it so slightly biased)
but It really depends on what the content is and how good it is - try paying for some stumbles its a good way to see how people like it
-
Yes,
PR's are a solid way to kick out a new site.
As to what I believe you are missing out on.... well let's just say that this site has about 109,000 pages indexed with Google. I would start on #1.
Another thing you may be missing, unless your target market is people who own blogs, eg. blog owners are your customers / users / people who pay you, then you skipped your customers over in the hunt for links that have the goal of finding those customers.
I would suggest focusing on your target market. Filling a need for them and building links through the process of spreading your message to the people who will want it.
(Don't message a social media giant and ask them to share your content, like the other 1500 who ask that of them today, you will not get looked at twice.)
Here is the strategy
-
Listen
-
Learn
-
Create content from 1 & 2
-
Engage the fan base you picked up while listening and learning
-
Repeat 1-4 300 to 2500 times until you really get it
-
A solid well planned content strategy is like a strong business plan. Getting your content to go viral is like playing the lottery. Plan, learn and improve all the time while focusing on your customers and their needs. (It takes some of the glory out but it puts the money in)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we need to post unique content on every Social media website?
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
Social Media | | bondhoward1 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
Do you think that Content Locking (force to share to unlock content) is manipulative and will eventually be penalised by Google?
There is a tactic called content locking which requires a user to share a post or homepage URL in order to unlock content (either a video, a full post or downloadable ebook). Do you think this is manipulating signals to increase search rankings? Argument Against Using Content Locking Social signals and links from Google Plus shares clearly correlate to increased search engine visibility. Requiring a user to pay for content with social sharing is only used to improve search rankings. According to the webmaster guidelines: "Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?'" Argument For Using Content Locker Users tend to value their social profiles and won't share something unless they believe it is valuable. Requiring a share is just a push to motivate them to share something they value. Additionally, it is similar to an email opt-in in that the publisher now has a social media lead they can follow up on. It's not just about SEO, it's about tapping into social network traffic and engagement on social networks.
Social Media | | designquotes1 -
Is it wise for employees to be tied to a company's content with rel=author?
We're an e-commerce company that sells consumer goods. We are launching a blog that will have advice, tips, etc. on topics related to our industry. I'd like for us to implement rel=author on the content. If we rel=author the content to an employee, what are the possible repercussions if that employee leaves the company? I know the markup is pretty new and hasn't been widely implemented, but has anyone dealt with this?
Social Media | | CMC-SD0 -
How fast to post content to Google+
If an established publisher gets started on Google+, is it better to post one or two things a day like a real person would, or is it okay to do a "data dump" and post a ton of articles at once? Does it matter if the account is a brand or personal page? Thanks.
Social Media | | ebenthurston0 -
Consolidating Fragmented Viral
Hi guys, I've done something rather stupid... allowed Google to index two variations of a single viral piece therefore fragmenting the way it's being distributed and diluting its effect. Here are the URLs: http://analogik.com/acid_trip/ (68 Tweets, 254,000 stumbles) http://analogik.com/acid_trip/acid_trip.html (24 Tweets, 155,000 stumbles) If I 301, what happens to counters? What can I do? PS: I cannot update my post on Youmoz now that it's published but I cannot stress the importance of a single solid location of something you want to act as a linkbait.
Social Media | | Dan-Petrovic0 -
Viral Marketing Question: If you build a truly great piece of content, what are the best ways to seed it?
Say the site is a 2 year old eCommerce company that has this awesome clever infographic but not many blogger connections. What would be the best ways to get that content syndicated? What agencies are still left that do actual viral marketing now that Rand and Todd Malicoat have moved on the greener pastures?
Social Media | | zachc_coffeeforless.com0