Different domains vs subdomains for 6 e-shops
-
We have to choose to stay working with different domain or move all 6 domains to new domain.
Right now we have 6 different brand e-shops with 6 domains that have Domain Authority 30-40. So for example:
e-shop1.com
e-shop2.com
..And we are thinkig about making brand new domain and move all these domains content and link juice into one domain with 301 redirect. So we would have one e-shop solution with 6 subdomains like:
e-shop1.newdomain.com
e-shop2.newdomain.com
...Like gap.com does with their brands or http://www.andotherbrands.com. That each brand has subdomains but they use same e-shop solution. With same domains or new subdomains strategy, we will improve internal linking structure between all these e-shops. We have also considerd that with new domain we don't have good organic search results within few first months. So we try to see the bigger picture and consider SEO future.
SO QUESTION IS:
Lets leave brand marketing out, then what would you suggest to do? To stay with 6 different DA 30-40 domains or build one stong domain with 6 different brand subpages? We cant use subcategories. All subpages products will be clothes.Latetly there as beed many news and articles that subdomains are part of main domain and vice versa we are looking suggestions from this board. As we right now think that as we have weak domains righ now it would be better idea to start building one strong domain.
-
Unfortunately we can't use subcategories.
-
So for example articles like these that say that "A part of authority is inherited" between domains and subdomains are completely wrong wrong? http://www.webseoanalytics.com/blog/multiple-domains-vs-subdomains-vs-folders-in-seo/
-
If you want to combine all of these domain into one, you should consider to create one domain (not subdomains), like this:
-
sub domains and domains do not share seo juice.
example.com and example.yourotherdomain.com are equally separated from yourotherdomain.com in the eyes of SEO.
Plus it is my xp that you do not transfer all of the link juice when you 301, about 2/3rds is what we have seen.
So I think all you would do is loose 1/3rd of your SEO and have to do a lot of work to do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about this subdomain for SEO?
This is a bit of an unusual structure and I'm having difficulty explaining the question so pardon my being a 'noob', haha. The website I'm working on has some content under Forums that is hosted on another domain. The main website is https://yournorthside.org.au/ and if you select under the main Nav > Forums > Lived Experience it will take you to https://yournorthside.saneforums.org/t5/Lived-Experience-Forum/ct-p/lived-experience-forum. So it's as if it's a subdomain. (notice even the appearance of the main menu changes, weird) Apparently, saneforums.org has a requirement for that content to be on that subdomain. So therefore it's not part of my sitemap and now crawled or indexed. My question is is this structure okay? What are the implications for SEO? Should I be looking to implement some type of no follow link or something? Or is it actually beneficial in terms of all their content gives us 'link juice'? Can you link me to any resources / articles that give further insight?
Technical SEO | | kelseyc0 -
Followed Linking Root Domains and No Followed Linking Domains
If you have more NoFollowed Linking Root Domains than Followed Linking Root Domains is that a problem?
Technical SEO | | INN0 -
Domain forwarding
Hi Is it ok or bad practice to domain forward shorter more memorable snappier domains used for promoting a website to a longer domain where the website actually lives, such as: Promoting in social media profiles, emails and offline literature a domain with forwarding set up like: www.brand.com To the main website: www.brandincludingprimaryproductrelatedkeyword.com And if ok (not bad practice), since its the forwarded domains that are being promoted they are hence the links most likely to be shared on social media and other websites so will they be treated like 301's and 'link building' for those will pretty much equate to link building for the main domain (or not) ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Specific Domain Migration Question
My company will be taking over an ecommerce site that is built to get local city/state traffic where the competition is slim to none for the given keyword. This site gets 2500+ visits per day, and we're looking to maintain and eventually grow that traffic. We would like to move that site onto our ecommerce platform which will force URL change and of every 'keyword' city/state page on the site. We're undecided whether to keep it on an unfamiliar platform that already gets traffic or to move it and possibly face the 404's or weeks of redirecting a single keyword-city/state page to another. Any advice or insight would be great!
Technical SEO | | BMac540 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
Directing traffic to subdomain
Hi everyone, For this question, please note that we will be directing traffic using a load balancer (an Amazon ELB, to be specific) rather than using a 301 redirect. The question: Will the SEO ranking of links to pages be negatively impacted by directing traffic to servers with a different hostname (or subdomain) within mycompany.com? For example, we would like to have www.mycompany.com load balanced between host1.mycompany.com and host2.mycompany.com. Many thanks for your input! Jay
Technical SEO | | SeoExpansion0 -
Domain tld question
Hi all, I have a question regarding the ranking of exact match tld which is co.uk Currently I have a .com domain with PR of 3 and the problem is that it have one word in front of my desired keyword, so it's not exact match. I have managed to buy an exact match but it's co.uk The questions are: Will a co.uk rank better for UK than .com domain I am reading at SEOMOZ that exact match domain value is getting lower, so is it worth to redirect my current .com domain to co.uk just to get rid of that one word and start all over again with exact match. Thanks
Technical SEO | | VasilTasev0 -
Migrating a better performing domain to a less well performing domain
I have a customer who has many domain names and assets but she's wanting to consolidate some of them to help her simplify things for her customers but mostly she wants to build up her website through which she sells products. Grief Reflection - www.griefreflection.com is a personal journal that she's keeping to process the impending death of her husband and it's also linked to her business website which sells healing from grief types of products. Storybooks for Healing - www.storybooksforhealing.com is the website through which she sells workbooks and memory books for people who want to keep the memory of their loved one alive after they've gone. I've setup both of these domains as campaigns and have been looking at the metrics for both. The grief reflection blog out performs the storybooks for healing website. If we merge the two then the Grief Reflection blog would likely become a subdirectory under www.storybooksforhealing.com and be more fully integrated which she thinks will help her visitors not get confused while navigating her website. www.griefreflection.com has 12,637 links while www.storybooksforhealing.com has 1,462. Also, Google has indexed 380 pages of Grief Reflection and only 100 pages for Storybooks for Healing, though that may be because there are fewer pages to index. Grief reflection also has a 4.36 mozRank and 5.30 mozTrust, where Storybooks has 4.13 mozRank and 5.15 mozTrust. Should I counsel her to keep these domains separate? If not, would simply setting up 301 redirects from the www.griefreflection.com domain name to the new subdirectory under www.storybooksforhealing.com be the way to go? Thank you ever so much for any wisdom anyone can provide.
Technical SEO | | ChristiMc0
