Purchasing a domain to redirect to a new domain (note same industry) - Black hat or White hat technique?
-
Hi Everyone,
Ok so here is my question. I have a client who sells gourmet tea and gourmet spices. She has a culinary blog. There is a culinary blog that just posted that the website will be shut down in the near future. It has 100% white hat links. Would it be considered black hat to buy the domain and redirect it to my clients blog which is also a culinary blog? I would really like to ask Matt Cutts this question. Does anyone know how to send him questions?
Thanks
Carla
-
Thanks everyone! I feel so much more secure about going after this same industry domain. I agree it is good business.
Thanks
Carla
-
There wouldn't be any problem with buying the domain and the blog, moving the content from it page by page to your domain and redirecting each url on the other blog to the new url where the content can then be found on your domain. It's a fairly normal thing to do when companies merge, get bought, change domains, or go out of business. There's nothing black hat about that--it's just good business.
-
I agree with Mike and like to add that its only black hat if your sites are not related.
-
This makes me want to tell the story of Maille Ohye of Google talking about Canonicals at SMX East 2012. (I really like canonicals and probably talk about them too much on here)
She gave a hypothetical about having a fitness blog and taking over Matt Cutts fitness blog. Where canonicals came in was that she stated one of the primary uses for a cross-domain canonical was in passing equity from one site to the other site that will eventually be replacing it without causing confusion for users. So in the hypothetical she took over Matt Cutts' fitness blog, placed canonicals from his pages to their relevant counterpart on her site, moved content over as necessary, and placed a notice on the homepage of the Matt Cutts blog that it was going away but will be rolled into the Maille Ohye blog. This gives people enough time to switch over their bookmarks without bouncing from being redirected to somewhere they didn't expect. The canonicals would move equity to the main site, eventually pages would begin swapping out in the index, and eventually you would 301 redirect everything to their relevant counterparts on the main site once enough time has passed.
Following things that way I would assume that should be considered completely White Hat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain vs Sub Domain and Rankings
Hi All Wanting some advice. I have a client which has a number of individual centres that are part of an umbrella organisation. Each individual centre has its own web site and some of these sites have similar (not duplicate content) products and services. Currently the individual centres are sub domains of the umbrella organisation. i.e. Umbrella organisation www.organisation.org.au Individual centres are sub domains i.e. www.centre1.organisation.org.au, www.centre2.organisation.org.au etc. I'm feeling that perhaps this setup might be affecting the rankings of the individual sites because they are sub domains. Would love to hear some thoughts or experience on this and whether its worth going through the process of migrating the individual centre domains. Thanks Ian
Technical SEO | | iragless0 -
Redirecting a questionable domain to a trusted domain
I have a question!
Technical SEO | | FDFPres
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms. However, the domain does still get around 100-200 visitors per day, and has a DA of 38. We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain. Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Global ecommerce domain redirecting to country specific TLD
We have a large ecommerce website xyz.com that redirects to xyz.ch. Recently the group expanded to India and they have launched a website called xyz.in. Depending upon the ip address, xyz.com redirects to xyz.in (for Indian audience) and redirects to xyz.ch elsewhere. Now xyz.in wants to rebrand themselves as xyz.com. To achieve this, we are planning a full-fledged, step-by-step, planned domain migration from xyz.in to xyz.com. We have two scenarios now. 1. xyz.com will continue to redirect to xyz.ch only in czech republic (depending upon ip) 2. xyz.com will cease to redirect to anywhere else. Can you advise us on the implications on both the scenarios? What's your best suggestion for us? It's slightly urgent. The management wants to take a quick action. But we want to be very sure about the implications from SEO point of view.
Technical SEO | | Gaadi0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
Should I 301 redirect my country specific sites, or use them as linking root domains?
I have loveelectronics.co.uk, but I also own 10 other country code specific domains. I am short on links (i'm actually still setting up the website) and wondered that until i have country specific content, should I 301 redirect these websites to the homepage of my main site, or could I use them as links which would mean I have more linking root domains? Sorry if this is a beginner question, but it would be good to know so I can sort this.
Technical SEO | | jcarter0
