What is this new feature on Google?
-
Hey everyone,
I typed "Vancouver Colleges" into Google and this new feature came up which I have never seen. It displays popular schools.
Could someone tell me what this is called?
And how do I get our college on here?
Thank you!
-
Hi Adam,
No we are not the Brighton College in the UK, we are the one in Vancouver, BC, so I think you have our business info mixed up lol. Our website is http://www.brightoncollege.comand our google plus is here https://plus.google.com/100116630212547145177/posts . We are a private career college so 3 - 18 is definitly not our target LOL!
We do need more reviews though, i am waiting for the verification card from Google because I just merged the google local and google places accounts. So i was planning on getting more reviews after its verified.
Thanks for your advice! Feel free to add me as a friend here
-
I just had a look at your site, if you are the Brighton College in the UK this might help.
I just looked at your site and you cater to 3-18 year olds. In Vancouver they are using colleges in the American way meaning Universities. If you google London Colleges you get the same result universities and further education. At the top of the bar you can see it says Universities Mentioned on the Web, I wonder if that will affect you getting in the list?
I'm trying to get myself on it too but for hotels, so this question jumped out at me. If you google London Colleges and pick Birkbeck, it doesnt have any schema on its site , same with a couple of others, so that might not be a priority. Also the lowest there had around 47/45 page/domain authority, which means its doable for you.
If you look at their Google+ page they only have +2 to their page, which is very low and only 21 reviews. Maybe you could encourage more reviews?
Anyway good luck,
Adam
-
Someone on another site gave me this link http://www.google.ca/insidesearch/features/search/knowledge.html it explains just about everything. Thanks everyone for your help!
-
Then in that case using Dan's answer I found an example for you!!
might give you more ideas to copy..
-
Haha no worries!
-
cool, thanks dan. Sorry for hijacking your question Stephanie..
-
Yes, there is a great article by Google on their knowledge graph. They also wrote a good article about the use of knowledge graph in search.
In terms on getting on there- I'm not too sure, I haven't seen any studies or done any experiments. It has worked for clients when setting up Google+ pages and making sure they are clear and linked to the website. It also seems to help to have good schema mark up. For example, if you are a famous person you should have a good use of person schema, have a Google+ page and also make sure your Wikipedia is up to date and clearly defined.
-
Hey Dan,
That's cool, have you got a link to a decent article on the knowledge graph?
How hard is getting on the knowledge graph?
Adam
-
If you run Firebug on it they call it the appbar in the class. I googled AppBar and didnt get any results about it. I wonder if it's carried over from Google+?
I ran the same thing in the uk and it comes up for "london universities" as well as colleges but neither allows schools.
I was trying to think of another group of entities similar in nature like government departments etc.. but had no joy. not seen anything like that before. I wonder if you can replicate it for other entities..?
If you click on each of the colleges it brings up the search results for their name and because they are recognised its brings up their profile on the right hand side with their wikipedia page showing and some address details that it pulls form eleswhere. I'd guess if you could get one of those you would get on the appbar (or whatever its called) too..
But that's all guess work.. maybe someone else has a proper idea!
Adam
-
This is Google's new 'frequently mentioned on the web..' feature. They have been testing it for about 8 months or so now. It is based on their knowledge graph which is their database of pretty much every existing thing - people, places, films, music etc.
To get on there you should probably have a descriptive Google+ page and have good schema mark up on your website. This will help Google understand the connection between your college and Vancouver.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in featured snippets and sessions following algorithm update
Seemingly following the Feb 2021 algorithm update (passage indexing) our site has seen a massive drop in featured snippets (from 39 on 8th Feb to 27 on 15th Feb) and hasn't recovered (still 27 on 18th March). Our site has also seen a steady drop off in sessions in the UK over the past couple of weeks, despite continued increases in the US. This could potentially be due to the loss of featured snippets meaning less traffic to our top pages, but we're wondering if this could also be another change, separate to featured snippets? Does anyone know if these changes are likely to be linked to the passage indexing algorithm update (or another unconfirmed update) or simply a coincidence and either way, what we can start doing to see our number of featured snippets (and then hopefully sessions) start to increase again? EDIT: As of 22th March, these have dropped again to just 10 featured snippets - a total of 290% decrease - any help would we appreciated! TIA 🙂
Algorithm Updates | | M-Widdows0 -
Where has Google found the £1.00 value for the penny black? Is it Google moving beyond the mark-ups too?
Hi guys, I am curious, so am wondering something about the Penny Black SERPs.
Algorithm Updates | | madcow78
Apparently Google shows a value of £1.00 Penny Black SERP From where does it come from? It's not the value Penny Black Value SERP The Wikipedia page hasn't any mark-up about it, actually it has the Price value mark-up of 1 penny Penny Black Wiki Markup Among the rare stamps, also the Inverted Jenny shows a value Inverted Jenny SERP But it's clearly taken from USPS and it's the cost of a new version of this rare stamp USPS Inverted Jenny Indeed, the mark-up matches that value USPS Inverted Jenny Mark-up I've been looking on-line for a new version of the Penny Black, but couldn't find anything.
The only small piece of information that I've found to correlate one pound with the Penny Black is on the Wikipedia page, but the point is: is Google able to strip those information from that piece? It's not a mark-up, it's not a number and mostly it's not a simple sentence like "The penny black cost was of £1.00" It reads "One full sheet cost 240 pennies or one pound sterling". Penny Black Wikipedia particular Is it Google moving beyond the mark-ups too? Thanks, Pierpaolo 9Cm3MOs.jpg f7XYNtF.jpg 5PpwapB.jpg hYUJswI.jpg 7kbIC4Q.jpg jnu1Gbe.jpg Wzltg0t.jpg2 -
Why would google favour overseas retailers? Really weird results..
Why would google favour results from overseas retailers for queries in the UK? It's weird since most won't ship to the UK and the same products are found at dozens of UK retailers. It's not the case that the overseas sites are necessarily bigger brands or better SEO optimised, so having asked the leading agencies in the UK and them being stumped I was curious if this was something anyone else had seen? Our theory is that this can only be a poorly disguised attempt to drive Adwords.
Algorithm Updates | | predatornutrition0 -
Best practice for cleaning up multiple Google Places listings and multiple Google accounts when logins were lost.
We are an inbound marketing agency, most of our clients are not relying on local seo. I have a pretty good understanding of it when starting fresh but not so much in joining a "movie in progress" kind of scenario. Recently we've brought on two clients who have had their websites in place for awhile, have made small attempts at marketing themselves online over the years and its resulted in multiple Google places listings, variations of the company names (one of them changed their name), worried there are yet more accounts out there they aren't aware of, etc (analytics, and others from well intentioned employees and past service providers - no internal leadership at the company level). In reading Google help forums I'm seeing some recently having their accounts suspended when they try to clean things up - in one case a person setup a new Google account thinking he would start fresh and in trying to claim listings, get rid of duplicates, etc. his account was suspended. What is the CURRENT recommended course of action in situations like these? With all the changes going on with Google, I don't know which route to take and have combed the Internet reading articles about this (including Google's resources) - would like some current real world advise.
Algorithm Updates | | rhgraves651 -
Has Google lost its mind? I am the only link in every SERP for a query?
I run a small online debutante dress store and have been doing some onsite seo recently. Anyways, when I search for the search query "deb dress style guide" my site is the only search result for the first three pages of Google Australia (my target market). Just endless links to my site. I have competitors in my niche who all have websites worthy of listing in the SERP as shown when you google "deb dresses". Can anyone explain whats going on?
Algorithm Updates | | mydebdress20 -
Google Love and Bing Hate
I have a site that is currently ranking 6th for a certain key phrase. But when i search on Bing it is on page 4. The result on google is for the homepage and the bing result is a search result. Does anyone have any suggestions? I am not logged into to google when searching but we do use adwords.
Algorithm Updates | | SoundinTheory0 -
Which Google Snippet to use? Products or Review
A "product" page that includes "user reviews/ratings" and "comparison prices", which Google snippet do/should you use? Thanks in advance
Algorithm Updates | | righty0 -
New Algorithm changes
the real time news feed style in which we all use the internet these days. How do you think this new change is going to effect things ? “This is the result of them saying we need to find a way to more effectively get fresh content up,” said Danny Sullivan, editor of Search Engine Land and an industry expert. “It does help with the issue of people thinking, ‘Wow, if I need to find out about something breaking, I’ll go to Facebook or Twitter for that.’ ” Is google reacting to a massive loss of traffic volume from Facebook and Twitter ? I also ask the question would Facebook benifit from some form of built in search engine or would this never happen ??
Algorithm Updates | | onlinemediadirect0