50% Visibility drop following June 2021 Google Update
-
Hello everyone,
We've observed a 50% drop in our Visibility score in the last week. This is our biggest drop ever, which coincides with June Google updates. We're an established ecommerce website located in Canada.This has obviously severely impacted sales. I'm frantically searching for information regarding fixes / implementations to recover asap, but if anybody could point us in the right direction, that would be hugely appreciated.
Thanks!
-
Thank you for taking the time to provide insight, opinions and suggestions.
Everything seems to be pointing to Web Core Vitals. Both the Desktop and Mobile ones are sub-par.
We are putting an emphasis on getting these improved asap and hope that this will fix the SEO dropped we've observed.
-
@yacpro13 50% drop is very severe. There can be multiple causes of this, and it is quite possible that this has been caused by June / July Google algo update.
Since both updates have been related to Core Web Vitals, I suggest to take it as the first assumption. To investigate this, please take a look a the Core Web Vitals tab in Google Search Console, especially the mobile tab. Also, check a few sample pages from your competitors using PageSpeed Insights, and see how your pages compare to others in Google SERP. If your CWVs are failing for your top traffic generating pages, this would be the first thing to fix.
Other possible causes to look for are connected to your site's performance.
Some of the most common causes to check:- robots.txt blocks, noindex meta tags and x-robots-tag headers.
- server side rendering - check a sample of pages in Google Search Console, and check out the cached version of your pages, in "Inspect URL".
- check googlebot logs, and see if there are any anomalies - eg. a lot of 5xx or 4xx errors when Googlebot tries to access your pages.
Wishing you luck in this investigation, and let me know how it turns out. I am very curious what is the real cause of such a heavy drop.
-
@yacpro13
The June update has so many changes check your site speed but also read about the update. Remember that the July update is still happening (there are two core updates happening.Check for no index pages & check Google search console for pages excluded from the index. Under coverage.
I would happy to take a look.
https://developers.google.com/search/blog/2019/08/core-updates
https://www.seroundtable.com/google-june-2021-core-update-31527.html
https://www.gsqi.com/marketing-blog/google-core-ranking-updates-user-studies/
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't get Google to index our site although all seems very good
Hi there, I am having issues getting our new site, https://vintners.co indexed by Google although it seems all technical and content requirements are well in place for it. In the past, I had way poorer websites running with very bad setups and performance indexed faster. What's concerning me, among others, is that the crawler of Google comes from time to time when looking on Google Search Console but does not seem to make progress or to even follow any link and the evolution does not seem to do what google says in GSC help. For instance, our sitemap.xml was submitted, for a few days, it seemed like it had an impact as many pages were then visible in the coverage report, showing them as "detected but not yet indexed" and now, they disappeared from the coverage report, it's like if it was not detected any more. Anybody has any advice to speed up or accelerate the indexing of a new website like ours? It's been launched since now almost two months and I was expected, at least on some core keywords, to quickly get indexed.
Technical SEO | | rolandvintners1 -
Should We Wait To Launch a Redesigned Site After Google's Core Web Vitals & Page Experience Algo Update
We are redesigning our WordPress site (over 1300 posts and pages) and are on schedule to launch in May of 2021. Should we wait for after Google's Core Web Vitals & Page Experience algorithm update?
On-Page Optimization | | opiates0 -
One keyword gone in Google SERPs - Fred?
I have an ecommerce site. One keyword, which I use to rank #1 for on Google years ago, I'm now completely gone from the SERP's as of a couple weeks ago. I'm scratching my head here, my other keywords don't seem to have changed much recently. Around mid-March of this year, which seems to line up with the Fred update, I noticed I went from page 3 to middle of page 1 for a few days with this keyword. It was a very happy few days. Then it slipped down and down and hovered around page 6. But as of a couple weeks ago, it's now gone. Before the Fred update, I changed a bunch of product pages within the keyword category that had duplicate content because they were kits of items arranged different ways. So instead of repeating the individual item descriptions over and over in the different kits, I changed the descriptions on the kits to links to the individual items within the kits. After the Fred update, at the end of March, I set all these kit item pages that I reduced to very thin content with just links to noindex. My theory is that the Fred update reset algorithmic penalties for a couple days as it was being introduced. So the penalty of duplicate content that I may have had was lifted since I took out the duplicate content, and I made it back to page one. Then as Fred saw I now had a new penalty of thin content, I got hit and slid back down the rankings. Now that I updated the pages that had very thin content to be noindex, do you think I'll see a return of the keyword to a higher position? Or any other theories or suggestions? I remember seeing keywords disappear and come back stronger years ago, but haven't seen anything like this in a long time.
Algorithm Updates | | head_dunce0 -
Google creating it own content
I am based in Australia but a US founded search on 'sciatica' shows an awesome answer on the RHS of the SERP https://www.google.com/search?q=sciatica&oq=sciatica&aqs=chrome.0.69i59.3631j0j7&sourceid=chrome&ie=UTF-8 The download on sciatica is a pdf created by google. Firstly is this common in the US? secondly any inputs on where this is heading for rollout would be appreciated. Is google now creating its own content to publish?
Algorithm Updates | | ClaytonJ0 -
Http vs Https Related Rankings Drop?
I've noticed in a number of keyword ranking tools (Moz included) that our rankings have dropped substantially for a number of our top performing keywords precisely 7 days back. When you view the attached screenshot you'll see there was a drastic drop in the overall organic impressions as well as a drop in keyword rankings. I also noticed that all the keywords which have dropped in rank now show with the https version of our home page url. I've read up on this and it believe that this should not cause a drop in rankings but we have even added https as a domain in webmaster tools with no improvement. Quite simply, has Google de-indexed our http home page url which was previously tied to our higher rankings for our core keywords? How can we get this back without "disavowing" our https version of the site. We're not doing anything to game search results so I dont think we're being penalized, simply there is some sort technical glitch taking place between recognizing HTTP vs HTTPS versions of our site. Our home page is goo.gl/qVPRwf and an example keyword is "wedding ring sets his and hers" Can anyone recommend further debugging steps or have an understanding of what can be done at this point? Also, if it helps, I have studied the Help Center, read the FAQs and searched for similar questions with no success.wedding ring sets his and hers impressions%20-%20ranking%20drop.png?dl=0
Algorithm Updates | | punitshah0 -
Added the Review rich snippet and rankings have dropped?
Hi Mozzers, I am really surprised what happened here. I conducted a small campaign by adding reviews rich snippet to 10 different microsites(covering different locations). Today I was checking if the snippets were showing up correctly in the SERPs and noticed that most of these locations with review snippet dropped in the rankings? How weird is that? Can anyone explain what happened here? Has anyone experienced this? Thank you!
Algorithm Updates | | Ideas-Money-Art0 -
Google Rankings Dropped in Past Few Weeks
Hi All, I work for an online appliance retailer and over the past weeks, we've seen a drop in our google SERPs. This time last year we were ranking in the top 3 for our top converting key terms, but now we are ranking towards the bottom of the first page or even on the top of the second page with the big box stores now dominating for our key terms. Needless to say traffic for these pages has dropped off considerably. We still have quite a bit of traffic coming in for other key terms, but they don't convert as well. Is anyone else seeing the same thing? If so what are you doing to combat this? Do you have any suggestions? Thank you!
Algorithm Updates | | airnwater0 -
How do I get the expanded results in a Google search?
I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site. However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item. How do I adjust this?
Algorithm Updates | | syount1