50% Visibility drop following June 2021 Google Update

[yacpro13]

Hello everyone,
We've observed a 50% drop in our Visibility score in the last week. This is our biggest drop ever, which coincides with June Google updates. We're an established ecommerce website located in Canada.

This has obviously severely impacted sales. I'm frantically searching for information regarding fixes / implementations to recover asap, but if anybody could point us in the right direction, that would be hugely appreciated.

Thanks!

[yacpro13]

Thank you for taking the time to provide insight, opinions and suggestions.

Everything seems to be pointing to Web Core Vitals. Both the Desktop and Mobile ones are sub-par.

We are putting an emphasis on getting these improved asap and hope that this will fix the SEO dropped we've observed.

[terentyev]

@yacpro13 50% drop is very severe. There can be multiple causes of this, and it is quite possible that this has been caused by June / July Google algo update.

Since both updates have been related to Core Web Vitals, I suggest to take it as the first assumption. To investigate this, please take a look a the Core Web Vitals tab in Google Search Console, especially the mobile tab. Also, check a few sample pages from your competitors using PageSpeed Insights, and see how your pages compare to others in Google SERP. If your CWVs are failing for your top traffic generating pages, this would be the first thing to fix.

Other possible causes to look for are connected to your site's performance.
Some of the most common causes to check:

• robots.txt blocks, noindex meta tags and x-robots-tag headers.
• server side rendering - check a sample of pages in Google Search Console, and check out the cached version of your pages, in "Inspect URL".
• check googlebot logs, and see if there are any anomalies - eg. a lot of 5xx or 4xx errors when Googlebot tries to access your pages.

Wishing you luck in this investigation, and let me know how it turns out. I am very curious what is the real cause of such a heavy drop.

[BlueprintMarketing]

@yacpro13
The June update has so many changes check your site speed but also read about the update. Remember that the July update is still happening (there are two core updates happening.

Check for no index pages & check Google search console for pages excluded from the index. Under coverage.

I would happy to take a look.

• https://www.google.com/search/howsearchworks/algorithms/

https://developers.google.com/search/blog/2019/08/core-updates

https://www.seroundtable.com/google-june-2021-core-update-31527.html

https://www.gsqi.com/marketing-blog/google-core-ranking-updates-user-studies/

Hope this helps,
Tom