Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. LSI keywords logic - enter in meta and bold in text?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    LSI keywords logic - enter in meta and bold in text?

    Technical SEO
    3
    5
    1678
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SEOisSEO
      SEOisSEO last edited by

      Hello,

      In the lack of good info about this on the Internet, let me try here.

      1. I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.

      But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?

      1. In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.

      This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.

      I will appreciate if someone could share a bit light over this.

      Thanks in advance!

      1 Reply Last reply Reply Quote 0
      • SEOisSEO
        SEOisSEO @Nick_Ker last edited by

        1. Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.

        Thanks, nice answer 🙂

        1 Reply Last reply Reply Quote 0
        • SEOisSEO
          SEOisSEO @generalzod last edited by

          Thanks, good clarification!

          1 Reply Last reply Reply Quote 0
          • Nick_Ker
            Nick_Ker last edited by

            1. If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.

            2. Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.

            "LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.

            SEOisSEO 1 Reply Last reply Reply Quote 1
            • generalzod
              generalzod last edited by

              As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.

              Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.

              In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.

              p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.

              Further reading: http://www.seomoz.org/learn-seo/meta-description

              SEOisSEO 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • ellenu

                HTML entity characters in meta descriptions

                Is it okay to leave HTML entity characters, such as " in meta descriptions? Will search engines translate these appropriately?

                Technical SEO | | ellenu
                0
              • jordankremer

                Site Hack In Meta Description

                Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page  - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...

                Technical SEO | | jordankremer
                0
              • Harrison.Stickboy

                Problems with Meta Title on Bing

                On the Bing search engine, it isn't showing the actual meta title we have for a website. It's showing something different. However, the correct meta title is showing on the Google search engine. Has anyone had the same issue? Has anyone been able to fix this issue? Thanks for your help!

                Technical SEO | | Harrison.Stickboy
                0
              • KempRugeLawGroup

                Phone Number In Meta Description

                People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben

                Technical SEO | | KempRugeLawGroup
                3
              • Viewpoints

                Should I put meta descriptions on pages that are not indexed?

                I have multiple pages that I do not want to be indexed (and they are currently not indexed, so that's great). They don't have meta descriptions on them and I'm wondering if it's worth my time to go in and insert them, since they should hypothetically never be shown. Does anyone have any experience with this? Thanks! The reason this is a question is because one member of our team was linking to this page through Facebook to send people to it and noticed random text on the page being pulled in as the description.

                Technical SEO | | Viewpoints
                0
              • yanaiguana111

                Registered Trademark in a Meta Title or Content

                I know that registered trademarks don't hurt SEO, however if the trademark is used in the middle of a popular search phrase (see below) will it hurt the site's chanced of getting ranked for this term. Example: Funkybrand® Shoes PS I found one brand that used the trademark Acuvue® contact lenses. thanks!

                Technical SEO | | yanaiguana111
                0
              • RocketZando

                Empty Meta Robots Directive - Harmful?

                Hi, We had a coding update and a side-effect of that was that our directive was emptied, in other words it now reads as: on all of the site. I've since noticed that Google's cache date on all of the pages - at least, the ones I tested - have a Cached date of no later than 17 December '12 - that's the Monday after the directive was removed on mass. So, A, does anyone have solid evidence of an empty directive causing problems? Past experience, Matt Cutts, Fishkin quote, etc. And then B - It seems fairly well correlated but, does my entire site's homogenous Cached date point to this tag removal? Or is it fairly normal to have a particular cache date across a large site (we're a large ecommerce site). Our site: http://www.zando.co.za/ I'm having the directive reinstated as soon as Dev permitting. And then, for extra credit, is there a way with Google's API, or perhaps some other tool, to run an arbitrary list and retrieve Cached dates? I'd want to do this for diagnosis purposes and preferably in a way that OK with Google. I'd avoid CURLing for the cached URL and scraping out that dates with BASH, or any such kind of thing. Cheers,

                Technical SEO | | RocketZando
                0
              • wcksmith

                Use of Meta Tag - MSSmartTagsPreventParsing

                We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004.  What is the purpose and is it worth including in pages/sites we build?

                Technical SEO | | wcksmith
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.