Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer
-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Text for Interior Design / Architecture Firm
I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce (i.e. leather boat shoe). We're an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida. I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing) 1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
Technical SEO | | WorkshopAPD
2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD J1x3AgC0 -
Keyword variations on a single page
I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful. 1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean. (examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail") 2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation. 3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?
Technical SEO | | Smart_Start0 -
Can you force Google to use meta description?
Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?
Technical SEO | | A_Q0 -
Google Webmaster Tools - content keywords containing spam?
Hi all, When I looked in Google Webmaster Tools today I found under the menu Google Index, Content Keywords, that the list is full of spammy keywords (E.g. Viagra (no. 1) and stuff like that) Around april we built a whole new website, uploaded a new xml-sitemap, and did all the other things Google Webmaster Tools suggest when one is creating a Google Webmaster Account. Under the menu "Security Issues" nothing is mentioned. All together I find it har d to believe that the site is hacked - so WHY is Google finding these content keywords on our site?? Should I fear that this will harm my SEO efforts? Best regards, Christian
Technical SEO | | Henrik_Kruse0 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
Is it bad (black hat) to have an H1 text as a text indent?
Is it bad practice to use a text indent through CSS for H1 text on a homepage(basically hiding h1 text)? I'm just trying to compensate for the fact that some text that should really be in the h1 tag is actually an image.
Technical SEO | | inc.com1 -
What can I do about missing Meta Description for category pagest etc.?
On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?
Technical SEO | | SiliconBeachTraining0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0