Should We Link To Our News?
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We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)?
Here is our news page, http://www.buyautoparts.com/News/
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IMO don't do it.
I know that Matt cuts once said that linking to high authoritive sites can be beneficial, but he did not elaborate how. I really don't think it helps you rank better. I would have at least one link out as reading the original google algorithm a page with no external links is a hanging page and not included in page rank calculations, there is a line of thought that this is also true on a website level. so at leas one external link on your site.
The idea is to have news linking to you, and you not linking to it. Screenshots seems ok.
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It is worth making a Press or in the news page on the website, if the website is authority you can also have logos on the home page of the site saying "as seen in" it is more a trust thing for buyers.
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It's not going to hurt you to link to them. It can also improve the rankings of the news mentions, which is a good thing if the press coverage is positive. Linking out to high quality sites is also a positive signal.
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