What is the best Press Release website?
-
What is the best press release website for getting a press release in front of writers and news sources? We have used a couple with OK success, but I would like to hear and learn from the experiences of others.
Thanks
*I am not concerned with the page rank of the press release site or any SEO benefit coming from the PR website itself.
-
Yes, I believe I have experienced the opposite. I use PRWeb a lot. The link value I find is not necessarily in the press release itself; it is in the many industry specific pickups that choose to re-post a well-written article. Today, most of my press release add considerable value to my clients because they are often picked-up in full with all links kept in tact. This means my article is carried by reader choice to my niche, giving the validation that search engines are seeking.
Another key positive factor of a news worthy press release is that Google seems to understand "duplicate content" in another light. When it is considered "news" search engines anticipate the content being copied and shared.
Hope that helps.
-
No problem Alan. I knew this question would seem like the typical, "Can I rank from PR links," question.
Honestly, that is why we have never used these sites. In theory, if these site were used correctly, I think they might be valuable, but the amount of spam and hopeless SEO's that post useless content for a face value link, seem to bombard any hope of usefully content every being found or trusted by editors and writers.
I just wanted to check and see if anyone has ever experienced the opposite and had a real story or blog post come from their press release being found on a PR site.
-
OK got ya.
Most times I hear such a question it is from people that think PR sites are going to put them at #1, I should of read your question to the end.
-
Hi Alan, thanks for your response. I am not concerned with the link from the press release website. I know it is not valuable I'm just wondering if anyone has ever had a press release they published one these websites turn into an actual article or blog post on a relevant website. Currently we do not use these website. We individually reach out to new sources and blogs, but I know that there is no way we could target 100% of the relevant sources that could potential publish content. That is the only use I can see these PR websites serving for us, if they deliver on that. Also, just the fact that it is obvious tons of companies still use these websites to publish their press releases, I wanted to hear if anyone has ever experienced success with them.
-
IMO none
why would a search engine give any value to a link you can obtain yourself. they want to see that other people find your page exciting, not yourself. since Penguin I have seen better results from removing links than adding them.
-
yes, I used prweb.com & PRLOG.org they are good but I would recommend that find the best websites of your niche contact them for press release. If they agree publish there.
nodoubt that you can go for prweb.com & PRLOG.org sites but google knows these sites very well & give ranks according their preferences but if you publish your news in your niche then google finds it is relevant links.
-
Takeshi, thanks for your answer. We do take a tailored approach for local news sources and industry specific blogs. That is where we have a huge success rate, but I was more looking to see you or anyone else has had success using websites like, prweb.com or prnewswire.com. By success, I mean relevant news sources creating an article/blog posts or contacting you for a story.
Also, thanks for the book recommendation. I will definitely check that one out.
-
It really depends on what industry you are in, and what writers/news sources you are targeting.
For local news sites, it's often best to get the contact info for their tips/new submissions, and submit your tailored press release to them directly. Meeting the journalists in person will also increase your chances of them considering your news item.
Same with bloggers. Find the bloggers you're interested in, learn about what kind of content they tend to cover, and send them releases that are presented in a way that's easy for them to digest. Many times content hungry bloggers will just copy and paste your press release entirely if it's written well enough.
I would also recommend the book "Trust Me, I'm Lying" for some good advice on how to get blog/news coverage:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Latest Info-graphic Best Practices
This is a good "problem" to have. My client is a consortium of web companies. It has just produced a terrific info-graphic on the the latest European data policies. The author is a leading lawyer in the field and the content is outstanding, authoritative, and current. The issue is how to best use the info-graphic for both SEO and general marketing purposes. We will publish the info-grahic on our own site. But what else should we do? (1) The info-graphic already contains the website name. Should we make this a hyperlink on our own site, with or without keyword rich text? (2) We can certainly do handcrafted outreach to likely sites, who might republish. Should we just ask them for backlinks and hope for the best? Or should we embed? (3) We can also send the info graphic as an Eblast to a wider list. Same questio:n Should we just ask them for backlinks and hope for the best? Or should we embed? The site already high DA and a diversified link portfolio. There is no need for risky tactics or "Hail Mary" passes. OTOH, it seems a pity not to make the most of this. Ideas on the above? Other thoughts?
Industry News | | DanielFreedman0 -
Do old links from my own unrelated subject websites improve or hinder my rankings?
Several years ago I placed links on two of my other websites I own and control one my old company about CCTV installation and the other one is the official website for actor Sir Roger Moore. The links are going to my holiday cottage letting website http://www.endeavourcottage.co.uk/ and at the time I wanted to improve my rankings with these links which are still there. The vast majority of my other inbound links are natural and are on other people's websites with some diversity regarding the anchor text. So my question is the old links on these unrelated subject websites which are also stored on the same web hosting company causing a problem and would it be beneficial to remove them to leave them in place? Also several years ago I set up two other websites at the same hosting company also promoting holiday cottages in the same place thinking I might have more bites of the cherry, but they've produced very little traffic and are not ranked at all well, but they do links to my main letting website, could these because in a problem? My domain authority seems to be equal to some of the companies which are higher placed for the short tail keywords on page 1 of Google and they have less inbound links, although they are usually bigger companies and I know many things which influence rankings. I am trying strategies to improve the rankings, which have dropped to a small degree over recent months.
Industry News | | WhitbyHolidayCottages0 -
How many different webmasters should I maintain for educational based website for different search engines ??
Hi, I am working on an educational website that cater to different geographical region. My query is that how many different webmaster should I maintain. What is general trend. Is Google and Bing enough. Will this process increase by PR/DA ?
Industry News | | SunnyJain0 -
Best SEO way to implement multi language store
Hi, I have a magento 1.7 multilanguage store with the following structure: www.example.com/nl and www.example.com (Dutch) www.example.com/uk (English) www.example.com/de (German) As you can see the dutch language basically has two url and this gives problems according to Roger. Both urls show the same page and therefor duplicate content. Should i 301 www.example.com to www.example.com/nl ?
Industry News | | mikehenze
And would this not cause problems with the indexing because www.example.com is shown when searching for my keywords. I need to have all three languages to be indexed good and used only for the correct countries.0 -
What are the meta tags should be included in the website and all its pages?
Hi Moz teams and all community members, I have been thinking that what are the necessary meta tags should I include in the website and all its pages? Please guide me with the detail manner and how important each of these as I found this useful link. Best,
Industry News | | Futura
Teginder0 -
Impact SEO when sharing with other PC urls a mobile website url
Struggle with the following impact on SEO if starting to share mobile website URL. We have multiple PC urls (5 different domains).For example www.site1.com, www.site2.com, www.site3.com, www.site4.com and www.site5.com. Now I have to convince other people within the company not to use one mobile website url for all different domains. The intention is to direct all mobile traffic from site1, site2, site3, site4 and site5 to the url: m.site4.com. Based on the following articles I already wanted to combine the www.site4.com with the m.site4.com to one entity, based on the third method which is supported by Google. https://developers.google.com/webmasters/smartphone-sites/details and http://googlewebmastercentral.blogspot.com.au/2013/06/changes-in-rankings-of-smartphone_11.html But now I have to give SEO impact feedback on the other domains. The obvious one is site1, site2, site3 and site5 will not have positive mobile SERP indexation. Second impact: Duplicated content issues across multiple websites.
Industry News | | Letty
Third impact:users from site1, site2, site3 and site5 will see the change in URL, could give a negative user experience.
Fourth impact: text on site1 / site2 / site3 / site5 is not the same as on site 4 this will implement maybe hidden content issues, which could cause penalties. Do I miss other negative SEO impact, I have been searching a lot of the articles / blogs, Q&A but can't really find sufficient information about this particular subject. Any feedback or links to articles / blogs / Q&A are highly appreciated.0 -
Penguin 2.0 Update - Just Hit - Google Messes up again, can anyone on SEOMOZ please tell me why or how some of these websites are ranking?
I am getting a bit tired now writing all of this so please excuse grammar and spelling mistakes, I wanted to post this up quickly tonight so I could possibly get some feedback by morning. So I feel I figured out some of the new update that just hit and I am sure the update will continue to keep coming and rankings will most likely change for a while, but I do have a few questions in the mean time if they stay. Please look below, why would some of those sites be ranking? Some sites utilize no onpage SEO, some no backlinks, one of the sites is a single page site and every page is a broken link even the contact us page and it's rank 1..... I am not 100% sure that Google got this one right. I see many instances below where other sites are much higher quality and have more authority. It's as if Google took terrible sites and said here is a site for you, now deal with it and I hope it works out at the top. I do see several sites that belong on the first page, but I see others that are very questionable. This is how the following is written below. Before the url is the anchor text density % for the site. This indicates the percentage of the amount of times the anchor text was backlined versus other anchor texts they used. Issues with the sites. Most of these sites don't utilize onpage SEO and it's clearly not a factor for onpage density purposes, there is a site with 37% keyword density on it. Some sites even have broken links. Please note: I already know that there is a lot of data that is analyzed to determine rankings more than this, but PA/DA is suppose to be a major factor according to everyone that believes in SEOMOZ.org. So I am taking in account for many of those factors being calculated due to this. These are just some random keywords I picked, because I know you need to analyze other SEO firms after and update to figure out what lasted and what didn't. All of my sites lasted due to ethical tactics, but I had some rankings move down and others go up, very odd. Keyword Analyzed: CHEAP SEO Not Knowng http://searchengineland.com/the-hidden-cost-of-cheap-seo-social-labor-131585 92-DA 75-PA - A lot of content 4715 words on the page including comments. not known http://www.searchenginejournal.com/why-theres-no-such-thing-as-cheap-seo-or-link-building/45932/ 87DA 63 PA Words on page 3673 Not known www.cheap-seo-solutions.com 26 DA -- 38 PA 1112 words on page 9.52% www.cheapseocompany.com 34 DA ---- 41 PA 10 + anchor texts but 623 words on page 10.26% seocheap.net 35 DA --- 45 PA 10 + anchor text 855 words on the page I am not 100% sure why this is ranking lol, the services page isn't even working it errors out. The onpage SEO is sloppy and the writing looks forced. Why is this even ranking? The site also looks low quality. The density is higher than SEOMOZ even and it has less words. In this case DA + words carried this site up, not the anchor ratio being low. 6.17% http://www.cheapseo-services.com cheap seo Page Authority DA 28 -- PA 38 276 Words No onpage, 35 duplicate pages, free template, etc.. etc.. 10% www.seomoz.org/blog/how-to-do-seo-cheap DA 94 --- PA 56 only 5 anchor texts used on this page. 8651 Words I am willing to bet if you diversified this with about 5 more anchor texts this could be number 1 easy. This only has 5 total diverse anchor text backlinks for this page. Keyword Analyzed: Affordable SEO Services Rank 1 47% www.affordableseoservicesx.com/ 24DA PA36 New site It still has broken links all over the page The Contact us page doesn't even work lol. Great going Google on ranking such a high quality 1 page website. 471 words How is this site ranking? How could Google even rank this site? Rank 2 The Term isn't mentioned at all accept in title and header not known mbseoservice.com/ da 20 pa 32 PR 0 Just has affordable seo services in title anchor Possible New Site 627 words Rank 4 12.77% affordableseoservices.net 22 DA 35 DA - Proof Exact match domains still work great with high diversity rates, low word amounts, bad DA, etc..... 348 words Rank 5 4.24% www.howardsemgroup.com DA 39 PA 49 893 words. Rank 6 2.49% www.i4.net/ 59 DA and 66 PA 588 words Rank 7 4.71% www.bluefrogseosolutions.com/ DA 31 PA 42 527 Words This site looks like it was created in 1998 and never updated. Low quality site IMO Rank 8 Not Known www.mainstreethost.com/ 76 DA 81 PA possible co occurrence added in with main domain name /url 281 Words not 1 exact anchor text match Rank 10 2.7% bestcheapseoservices.com/ 18 DA 29PA This is just a blog site, come on Google... 4379 Words
Industry News | | MarketingOfAmerica0