What is the best Press Release website?
-
What is the best press release website for getting a press release in front of writers and news sources? We have used a couple with OK success, but I would like to hear and learn from the experiences of others.
Thanks
*I am not concerned with the page rank of the press release site or any SEO benefit coming from the PR website itself.
-
Yes, I believe I have experienced the opposite. I use PRWeb a lot. The link value I find is not necessarily in the press release itself; it is in the many industry specific pickups that choose to re-post a well-written article. Today, most of my press release add considerable value to my clients because they are often picked-up in full with all links kept in tact. This means my article is carried by reader choice to my niche, giving the validation that search engines are seeking.
Another key positive factor of a news worthy press release is that Google seems to understand "duplicate content" in another light. When it is considered "news" search engines anticipate the content being copied and shared.
Hope that helps.
-
No problem Alan. I knew this question would seem like the typical, "Can I rank from PR links," question.
Honestly, that is why we have never used these sites. In theory, if these site were used correctly, I think they might be valuable, but the amount of spam and hopeless SEO's that post useless content for a face value link, seem to bombard any hope of usefully content every being found or trusted by editors and writers.
I just wanted to check and see if anyone has ever experienced the opposite and had a real story or blog post come from their press release being found on a PR site.
-
OK got ya.
Most times I hear such a question it is from people that think PR sites are going to put them at #1, I should of read your question to the end.
-
Hi Alan, thanks for your response. I am not concerned with the link from the press release website. I know it is not valuable I'm just wondering if anyone has ever had a press release they published one these websites turn into an actual article or blog post on a relevant website. Currently we do not use these website. We individually reach out to new sources and blogs, but I know that there is no way we could target 100% of the relevant sources that could potential publish content. That is the only use I can see these PR websites serving for us, if they deliver on that. Also, just the fact that it is obvious tons of companies still use these websites to publish their press releases, I wanted to hear if anyone has ever experienced success with them.
-
IMO none
why would a search engine give any value to a link you can obtain yourself. they want to see that other people find your page exciting, not yourself. since Penguin I have seen better results from removing links than adding them.
-
yes, I used prweb.com & PRLOG.org they are good but I would recommend that find the best websites of your niche contact them for press release. If they agree publish there.
nodoubt that you can go for prweb.com & PRLOG.org sites but google knows these sites very well & give ranks according their preferences but if you publish your news in your niche then google finds it is relevant links.
-
Takeshi, thanks for your answer. We do take a tailored approach for local news sources and industry specific blogs. That is where we have a huge success rate, but I was more looking to see you or anyone else has had success using websites like, prweb.com or prnewswire.com. By success, I mean relevant news sources creating an article/blog posts or contacting you for a story.
Also, thanks for the book recommendation. I will definitely check that one out.
-
It really depends on what industry you are in, and what writers/news sources you are targeting.
For local news sites, it's often best to get the contact info for their tips/new submissions, and submit your tailored press release to them directly. Meeting the journalists in person will also increase your chances of them considering your news item.
Same with bloggers. Find the bloggers you're interested in, learn about what kind of content they tend to cover, and send them releases that are presented in a way that's easy for them to digest. Many times content hungry bloggers will just copy and paste your press release entirely if it's written well enough.
I would also recommend the book "Trust Me, I'm Lying" for some good advice on how to get blog/news coverage:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best link building software out?
currently i heard that rankerx is the best linkbuilding tool out now, is there anything better?
Industry News | | djgbshows0 -
What Google Analytics Data to Share with Potential Website Buyer
Hi Mozzers,
Industry News | | emerald
We have contacted our competitors to let them know we would like to sell our website (domain and all content). One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case? As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor? Would love to hear what data and best practises are used to share this kind of information. Thank you.0 -
Do old links from my own unrelated subject websites improve or hinder my rankings?
Several years ago I placed links on two of my other websites I own and control one my old company about CCTV installation and the other one is the official website for actor Sir Roger Moore. The links are going to my holiday cottage letting website http://www.endeavourcottage.co.uk/ and at the time I wanted to improve my rankings with these links which are still there. The vast majority of my other inbound links are natural and are on other people's websites with some diversity regarding the anchor text. So my question is the old links on these unrelated subject websites which are also stored on the same web hosting company causing a problem and would it be beneficial to remove them to leave them in place? Also several years ago I set up two other websites at the same hosting company also promoting holiday cottages in the same place thinking I might have more bites of the cherry, but they've produced very little traffic and are not ranked at all well, but they do links to my main letting website, could these because in a problem? My domain authority seems to be equal to some of the companies which are higher placed for the short tail keywords on page 1 of Google and they have less inbound links, although they are usually bigger companies and I know many things which influence rankings. I am trying strategies to improve the rankings, which have dropped to a small degree over recent months.
Industry News | | WhitbyHolidayCottages0 -
Best SEO agency
What are peoples thoughts and ratings on SEO agencies in London. There are so many of them it is hard to understand which are the best.
Industry News | | S_Curtis1 -
Usage of Frames within a Website
Hi Guys, I came across a client's website that was using frames, but the frames weren't showing data from another website, but other internal pages of the same site. 1 Page shows duplicate content, fetched from rest of the pages in the website. What would be the best solution for this?
Industry News | | kasiddiqi0 -
Please critique my seo packages page on my website
Hello, I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here. I've always done SEO for our own business, so I'm new to this. Any help is appreciated. btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
Industry News | | BobGW1 -
Where is my time best spent ?
Greetings, I am a new aspiring SEO for a niche market company I helped create. Both the company and website launched in 2007. From 2007 till mid March 2012, the website was amateur hour with no SEO whatsoever. I have spent years building social media profiles. In doing so I have built quite an online presence and created brand awareness. Therefore our domain has some authority and some inbound links. Since I started my first campaign on SEOMoz my organic search traffic has gone from around 0-5 hits to 35-50 hits a day in around 4 weeks. I have been submitting to directories that are targeted toward our niche market. I have contributed to community forum posts as well as talking to blog authors to write about our company and products, none of which seem to have any impact on our page or domain authority. If I am already ranking for 50% of my targeted keywords in one of the most competitive markets there is, with only very few links compared to my competition, would my time be best spent starting to work on inbound marketing strategies/link building (to build my domain and page authority) as opposed to outbound marketing, content building and UX? I know all is necessary, but the company really needs to start making some ROI. (So my position as a SEO doesn't get shelved and I can continue using tools like SEOMoz.) There are still some UX details we need to improve on the site (e.g., there are only product descriptions on half of our products on the new version of the site) but the product pages or categories the search traffic is landing on are all described (mostly) 😕 I guess my question to the community is, if you were in my shoes (the only person in the company who is somewhat savvy to any of this), on what would you focus your time? Any advice would be greatly appreciated. Warmest regards, S&M Site contains adult content (NSFW)
Industry News | | Sexandmetal1 -
What is the Best Way To Structure A Growing Internet Marketing Firm?
I have been asking a lot of personal friends (who own SEO companies) this question and have found that it seems to be on all of their minds. From BlueGlass to a small start up consulting firm, it seems that everyone is doing things different and constantly shaking it up. I am wondering what SEOMozers are doing/have done for their company structure?
Industry News | | NiftyMarketing0