Quick wins for new page
-
Hi! I recently put this page live for a new client targeting the term 'hospitality IT' in the UK.
http://www.antana.co.uk/hospitality-IT.html
I've done a bit of guest blog writing and the page is currently #10.
There are very links to the site overall, and only a handful to the page itself. Should I focus on building links to the root domain or the page, and is there any other quick changes I can make to give it a boost?
Thanks!
-
Some great tips here! Thanks guys. Regarding guest blogging, I've had some pretty fantastic results. My tips are to make sure the site is REALLY relevant and don't use keyword rich anchor text.
-
no I don't think it is worth it. If a very well respected blog that rarely has a guest blogger that invites you then maybe. but some blog that is easy to guest blog on, I very much doubt it. It is my opinion that SE's will see it much like a directory.
any link that can be self obtained is not what search engines are looking for. they are looking for links that are awarded to you from others. I think it more likely getting a penalty for unnatural link profile either by algorithm of manually.
Think like a SE, if you see a blog that has many blog articles by guests linking back to a mismatch of sites would you think it a good way to judge the quality of those sites?
In 2013, this is my strategy.
Clean code with perfect crawlability.
Perfect internal linking, no redirects, broken links see http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Using html5 tags and schema.org Show the search engine exactly what you want them to see, what is layout, what is content and such.
with links, get quality links if the opportunity ever comes, but don't force them, let them grow naturally.
-
Hi Alan,
Are you saying that guest blogging is not worth it? I hear all over the web from authority SEO's that guest blogging does work very well, just depends on the quality.
Thanks.
-
I doubt if your guest blogging will help, links that are self obtainable are rarely if ever of any worth.
I can tell you that you have 75 broken links each one wasting link juice, you also have a canonical problem with your homepage. You can access your home page thought 3 urls http://www.antana.co.uk
http://antana.co.uk
and if I click on your logo I go to http://www.antana.co.uk/index.htmlPage rank is flowing from your home page thought your internal links and most of it ends up on http://www.antana.co.uk/index.html
Change the internal links to pit to either http://www.antana.co.uk or http://antana.co.uk then 301 redirect the other 2 urls to the one you choose to go with.
-
The web page is already reasonably quick, but there are a couple of quick changes you can make to make it even quicker, and as we know page speed can be quite an important ranking and conversion factor.
Looking at the GTMetrix report for your page, you can see that you can utilise browser caching and gzip compression. If you go to the recommendation, click on it, click "what does this mean" in the top right of the box and then click more - you'll get detailed instructions on how you can make the changes, which are relatively simple.
As for links, I'd build some directly to the page where applicable, but don't neglect the root domain, as its link equity will pass to your internal pages with the site structure that you have.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce category pages
Hi there, I've been thinking a lot about this lately. I work on a lot of webshops that are made by the same company. I don't like to say this, but not all of their shops perform great SEO-wise. They use a filtering system which occasionally creates hundreds to thousands of category pages. Basically what happens is this: A client that sells fashion has a site (www.client.com). They have 'main categories' like 'Men' 'Women', 'Kids', 'Sale'. So when you click on 'men' in the main navigation, you get www.client.com/men/. Then you can filter on brand, subcategory or color. So you get: www.client.com/men/brand. Basically, the url follows the order in which you filter. So you can also get to 'brand' via 'category': www.client.com/shoes/brand Obviously, this page has the same content as www.client.com/brand/shoes or even /shoes/brand/black and /men/shoes/brand/black if all the brands' shoes happen to be black and mens' shoes. Currently this is fixed by a dynamic canonical system that canonicalizes the brand/category combinations. So there can be 8000 url's on the site, which canonicalize to about 4000 url's. I have a gut feeling that this is still not a good situation for SEO, and I also believe that it would be a lot better to have the filtering system default to a defined order, like /gender/category/brand/color so you don't even need to use these excessive amounts of canonicalization. Because, you can canonicalize the whole bunch, but you'd still offer thousands of useless pages for Google to waste its crawl budget on. Not to mention the time saved when crawling and analysing using Screaming Frog or other audit tools. Any opinions on this matter?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Links / Top Pages by Page Authority ==> pages shouldnt be there
I checked my site links and top pages by page authority. What i have found i dont understand, because the first 5-10 pages did not exist!! Should know that we launched a new site and rebuilt the static pages so there are a lot of new pages, and of course we deleted some old ones. I refreshed the sitemap.xml (these pages are not in there) and upload it in GWT. Why those old pages appear under the links menu at top pages by page authority?? How can i get rid off them? thx, Endre
Intermediate & Advanced SEO | | Neckermann0 -
500 and 508 pages?
Hi we just did a massive deepcrawl (using the tool deepcrawl.co.uk/) on the site: http://tinyurl.com/nu6ww4z http://i.imgur.com/vGmCdHK.jpg Which reported a lot of URLs as either 508 and 500 errors. For the URLs as reported as either 508 or 500 after the deep crawl crawl finished we put them directly into screaming frog and they all came back with status code 200. Could it be because Deep Crawl hammered the site and the server couldn't handle the load or something? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
My blog's categories are winning over my landing pages, what to do?
Hi My blogs categories for the ecommerce site are by subject and are similar to the product landing pages. Example Domain.com/laptops that sells laptops Domain.com/blog/laptops that shows news and articles on laptops Within the blog posts the links of anchor laptop are to the store. What to do? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Update content or create a new page for a year related blog post?
I have a page called 'video statistics 2013' which ranks really well for video stat searches and drives in a lot of traffic to the site. Am I best to just change the title etc to 2014 and update the content, or create a totally new page? The page has 2013 in the URL as well which may be a problem for just updating?
Intermediate & Advanced SEO | | JonWhiting0 -
YouTube Page
Hi All, I am new here but already I can see that SEOmoz is a great place for SEO 🙂 I need advice... We have one client that have 100.000 views per day on their YouTube channel! Now they have about 15.000 per day and ask us what we can do with SEO for their YouTube channel. Thanks for help! All The Best, Sanel
Intermediate & Advanced SEO | | FighterSpirit0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0