Quick wins for new page
-
Hi! I recently put this page live for a new client targeting the term 'hospitality IT' in the UK.
http://www.antana.co.uk/hospitality-IT.html
I've done a bit of guest blog writing and the page is currently #10.
There are very links to the site overall, and only a handful to the page itself. Should I focus on building links to the root domain or the page, and is there any other quick changes I can make to give it a boost?
Thanks!
-
Some great tips here! Thanks guys. Regarding guest blogging, I've had some pretty fantastic results. My tips are to make sure the site is REALLY relevant and don't use keyword rich anchor text.
-
no I don't think it is worth it. If a very well respected blog that rarely has a guest blogger that invites you then maybe. but some blog that is easy to guest blog on, I very much doubt it. It is my opinion that SE's will see it much like a directory.
any link that can be self obtained is not what search engines are looking for. they are looking for links that are awarded to you from others. I think it more likely getting a penalty for unnatural link profile either by algorithm of manually.
Think like a SE, if you see a blog that has many blog articles by guests linking back to a mismatch of sites would you think it a good way to judge the quality of those sites?
In 2013, this is my strategy.
Clean code with perfect crawlability.
Perfect internal linking, no redirects, broken links see http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Using html5 tags and schema.org Show the search engine exactly what you want them to see, what is layout, what is content and such.
with links, get quality links if the opportunity ever comes, but don't force them, let them grow naturally.
-
Hi Alan,
Are you saying that guest blogging is not worth it? I hear all over the web from authority SEO's that guest blogging does work very well, just depends on the quality.
Thanks.
-
I doubt if your guest blogging will help, links that are self obtainable are rarely if ever of any worth.
I can tell you that you have 75 broken links each one wasting link juice, you also have a canonical problem with your homepage. You can access your home page thought 3 urls http://www.antana.co.uk
http://antana.co.uk
and if I click on your logo I go to http://www.antana.co.uk/index.htmlPage rank is flowing from your home page thought your internal links and most of it ends up on http://www.antana.co.uk/index.html
Change the internal links to pit to either http://www.antana.co.uk or http://antana.co.uk then 301 redirect the other 2 urls to the one you choose to go with.
-
The web page is already reasonably quick, but there are a couple of quick changes you can make to make it even quicker, and as we know page speed can be quite an important ranking and conversion factor.
Looking at the GTMetrix report for your page, you can see that you can utilise browser caching and gzip compression. If you go to the recommendation, click on it, click "what does this mean" in the top right of the box and then click more - you'll get detailed instructions on how you can make the changes, which are relatively simple.
As for links, I'd build some directly to the page where applicable, but don't neglect the root domain, as its link equity will pass to your internal pages with the site structure that you have.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Multiple pages for a Profile
Hi All, We have a Biography website in which we have Celebrity News, Videos, Images etc. We have a main page which shows the biography and sides we show 5 blocks of News, Videos, Images etc and have a More option when clicked the page goes to a page where it shows 100's of news of that celeb or Videos etc This is the main page : sitename.com/celebrityname news: sitename.com/celebrityname/news Videos: sitename.com/celebrityname/videos Images: sitename.com/celebrityname/Images Now these 3 pages have no content in them and when we scan via SEMRUSH it shows as "with duplicate title tags". We have 20K such bio's so 20K * 3 such pages is 60K duplicate title tags How can we deal with such pages? Any help please. Thanks
Intermediate & Advanced SEO | | leengsro870 -
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
Links from non-indexed pages
Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?
Intermediate & Advanced SEO | | maxweb0 -
Leveraging interest on a popular blog post, with a new, expanded page on the subject...
On a wordpress site, I have one blog post that performs extremely well for Adsense revenue. But the post is getting older and older, and requires me to place some updates into the article from time to time. It's a blog post, but really feels like more of a reference types page (it's about stocks in a particular industry). Now that I see so many people landing on this page through search (#1 for the term), I'm thinking I really should really develop this information further, and make a reference page out of this information and keep it updated, with a link to it from the nav menu. However, I don't know if it will be bad to have both the reference page and the old post page trying to rank for the same keyword term or not? (They won't be duplicate content, the new page will just the same topic rewritten and expanded). Is that something I can get penalized for? I'm getting very good income off of this existing blog post and don't want to mess it up, but I also know that only keeping this info on a post that's getting older and older is not a good long term plan, and I need to pounce on the interest in the subject matter. So, I see these options: 1. Create the new expanded page, and let Google sort it in the SERPs. 2. Create the new page and redirect the old blog post to the new page. That just doesn't seem right to remove access to my old blog post, though. Which of these is the right thing to do, or is there some way I'm not thinking of?
Intermediate & Advanced SEO | | bizzer0 -
How long for new pages to rank
Hi Guys, Our website has some really good serps for our established keyword phrases some of which are quite competitive. We recently acquired and have begun selling some new brands through our online shop and launched new pages for these brands around 2 months ago. They are quite competitive ("merrell shoes" and "timberland boots" for example in google.co.uk) terms. Do you think we should get some keyword rich links built into these new pages from external sites such as blogs - or is there chances of ranking well driven more off our overall site authority/link profile? In other peoples experience, what is a typical realistic timeframe to start getting meaningful serps on new pages/keyword phrases (I know that is hard to answer - but ball parks figures appreciated). Thank you everyone in advance. Kind Regards (and happy thanksgiving to our US friends)
Intermediate & Advanced SEO | | ConradC
Conrad Cranfield0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0 -
Google swapped our website's long standing ranking home page for a less authoritative product page?
Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?
Intermediate & Advanced SEO | | JingShack0