Schema Markup Location
-
I had a quick question, I want to do schema markup for a local business. Do I need to put it on every page, or just the home page? Also, where should put it i.e. Header, Body, or footer
-
Thank you both, I appreciate it.
-
Peter,
Definitely add it to every page, not just the home page.
As John mentioned, aesthetics are important in determining the best locations. Here are a couple of considerations:
- Aesthetics and usability (where it will best benefit the visitor while also achieving your goal)
- Common areas where it will be automatically inserted into each new page, especially in CMS/ blog sites, such as footer or sidebar
Limitations occur when you have a business with multiple locations (more than 2 or 3), as it will start to create aesthetic and space problems for you. In these situations, you will have to determine the best method on a case by case basis. For example, if you have a bank with one main location and 10 branches in a metro area. You may decide to run the main office location schema on the common pages and then use the individual location schema on their specific contact/ location pages.
Hope this helps.
-
Peter.
The markup is added to content (text) on your website already.
For example, if you have your address and phone number placed in your footer or sidebar, you would add the markup to them.
So naturally where ever you fell your content should sit within the aesthetics of your website, you just add the schema markup around that content.
If for example you have your address in the footer on every page, yes add the markup to every page. Marking up as much content as possible can help the search engines.
Or if you have an events page, with several events on that page, you would add the markup to each event.
Have a look here ... if you have not already http://schema.org/LocalBusiness
There are lots of properties you can use ...
Hope that helps
Regards
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Schema handle two sets of business hours?
I have a client who, due to covid, will have two sets of business hours. Morning hours for business customers, and afternoon hours for general customers. Is it possible to designate this distinction in schema?
Intermediate & Advanced SEO | | bherman0 -
Should I implement Structure Data Markup before implementing AMP?
I am about to implement AMP and structured data markup on my site which one should be done first?
Intermediate & Advanced SEO | | Leebi0 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
Schema.org for LocalBusiness v. Webpage
I am adding schema.org markup for some clients and I am running into an issue. Specifically the site I am working on uses a child theme for Genesis 2.0. Genesis 2.0 added schema.org markup by default to all pages. If I want to change the markup on the home page to a LocalBusiness should I remove ALL other schema.org markup on there for the website (marking nav as nav , header as header, etc)? Or can I leave the markup as a webpage and just add the local business markup as well? When I look at it in the testing tool in GWMT, it just shows the webpage markup not the LocalBusiness markup. You can take a look here: http://blueskyrestoration.com. Thanks in advance for your help!
Intermediate & Advanced SEO | | farlandlee0 -
Schema.org for Organization Logos
Hi, We have 4 different sites on four different domains. each domain serves a different market and sells different products. However, all 4 sites have the same logo. we are thinking of implementing the logo schema.org for our logo - http://googlewebmastercentral.blogspot.ca/2013/05/using-schemaorg-markup-for-organization.html Does any one know if Google might see the identical logos (even if Google cant actually see an Image like a human) for different domains as something spammy? Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Schema and the abuse of it
Hey guys, Looking at schema, especially the aggregate rating, It's easy for anything to just put up a rating and slap on the code to their page. But wouldn't this open up abuse of schema? Are there any mechanisms search engines have put in place to de-rank such practices? I just see schema trusting users to do the morally right thing rather than a mechanism to capture/punish bad practices Thoughts?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Need help with duplicate content. Same content; different locations.
We have 2 sites that will have duplicate content (e.g., one company that sells the same products under two different brand names for legal reasons). The two companies are in different geographical areas, but the client will put the same content on each page because they're the same product. What is the best way to handle this? Thanks a lot.
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Microdata / Schema.org and HTTPS
I have a quick question regarding Microdata / Schema.org files that are not hosted on secure connections. I receive a receive a security error from my e-commerce site because the code references the schema over HTTP instead of HTTPS.<div< span="">itemscope itemtype="http://schema.org/Product"></div<>This is not the first time I have run into this issue. We also use MRSS schema for an RSS feed from yahoo and the same thing happens.<div< span="">xmlns:media="http://search.yahoo.com/mrss"></div<>The problem mainly lies in the fact that these schemas are not hosted over HTTPS. If you add HTTPS to the beginning of both you will get a security error.Just wondering if anyone else has dealt with this or similar issue and what the "best practices" are around this?Is it ok to obtain the schema directly and then host it on our server, over our secure connection?Thanks!
Intermediate & Advanced SEO | | AnthonyMangia0