What are your thoughts on Content Automation?
-
Hi,
I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective.
The goal is to automate pages in the areas of
headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated?
I’d also like to hear from people that recommend steering clear of any form of content automation.
I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers.
Regards,
Russell in South Africa
-
We have a CMS that automatically generates the meta description and keywords for our pages and I hate it.
Not sure why we even have it and can't get around it.
We have to override it each time to get sensible tags, therefore it isn't worth having.
Avoid it and write your own tags manually.
-
I hope my question isn’t too bit vague...
I have no idea of what you are talking about. How about explaining it in some detail.
-
I am not aware of any tools that would be able to automatically create H1 or meta titles/descriptions. Why would you want to though? You spent the time to create good content (or paid someone to), why wouldn't you take the time to optimize your page? In the scheme of things, that is easy and shouldn't take you a fraction the time it took for you to create the content itself.
BTW, your consept of content automation and Google's idea of content automation is different. Google views content automation as the process of automatically populating pages with content from RSS feeds or scraping sites. If you want to know how the Google Spam team views this, check out Matt Cutt's video on the subject. Here is a hint. NO NO NO NO
-
You can't get there from here.
As far as I know, we don't yet have a high quality dynamic content creation tool that populate the content areas you speak of with good enough content to make it worth your while--not with today's Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Vertical bar pipe separation in content
How does google view vertical bar pipe separation in content ? For example I want to create highlights. If i write something like that Sentence A | Sentence B | Sentence C | Sentence D | Is it considered the same paragraph or different paragraphs ? Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Please help - Duplicate Content
Hi, I am really struggling to understand why my site has a lot of duplicate content issues. It's flagging up as ridiculously high and I have no idea how to fix this, can anyone help me, please? Website is www.firstcapitol.co.uk
Intermediate & Advanced SEO | | Alix_SEO1 -
Fix Duplicate Content Before Migration?
My client has 2 Wordpress sites (A and B). Each site is 20 pages, with similar site structures, and 12 of the pages on A having nearly 100% duplicate content with their counterpart on B. I am not sure to what extent A and/or B is being penalized for this. In 2 weeks (July 1) the client will execute a rebrand, renaming the business, launching C, and taking down A and B. Individual pages on A and B will be 301 redirected to their counterpart on C. C will have a similar site structure to A and B. I expect the content will be freshened a bit, but may initially be very similar to the content on A and B. I have 3 questions: Given that only 2 weeks remain before the switchover - is there any purpose in resolving the duplicate content between A and B prior to taking them down? Will 301 redirects from penalized pages on A or B actually hurt the ranking of the destination page on C? If a page on C has the same content as its predecessor on A or B, could it be penalized for that, even though the page on A or B has since been taken down and replaced with a 301 redirect?
Intermediate & Advanced SEO | | futumara0 -
Duplicate content. Competing for rank.
Scenario: An automotive dealer lists cars for sale on their website. The descriptions are very good and in depth at 1,200 words per car. However chunks of the copy are copied from car review websites and weaved into their original copy. Q1: This is flagged in copyscape - how much of an issue is this for Google? Q2: The same stock with the same copy is fed into a popular car listing website - the dealer's website and the classifieds website often rank in the top two positions (sometimes the dealer on top other times the classifieds site). Is this a good or a bad thing? Are you risking being seen as duplicating/scraping content? Thank you.
Intermediate & Advanced SEO | | Bee1590 -
Google Not Indexing App Content
Hello Mozzers I recently noticed that there has been an increase in crawl errors reported in Google Search console & Google has stopped indexing our app content. Could this be due to the fact that there is a mismatch between the host path name mentioned within the android deeplink (within the alternate tag) and the actual URL of the page. For instance on the following desktop page http://www.example.com.au/page-1 the android deeplink points to http://www.example.com.au/android-app://com.example/http/www.example.com.au/4652374 Please note that the content on both pages (desktop & android) is same.Is this is a correct setup or am I doing something wrong here? Any help would be much appreciated. Thank you so much in advance.
Intermediate & Advanced SEO | | InMarketingWeTrust0 -
Rotating Content Concern on Deep Pages
Hi there, I apologize if I'm too vague, but this is a tough issue describe without divulging too much of our project. I'm working on a new project which will provide information results in sets of 3. Let's say someone wants to find 3 books that match their criteria, either through their organic search which leads them to us, or through their internal search on our site. For instance, if they're looking for classic movies involving monsters, we might display Frankenstein, Dracula, and The Mummy. We'd list unique descriptions about the movies and include lots of other useful information. However, there are obviously many more monster movies than those 3, so when a user refreshes the page or accesses it again, a different set of results show up. For this example, assume we have 5 results to choose from. So it's likely Google will index different results shuffled around. I'm worried about this causing problems down the line with ranking. The meat and potatoes of the page content are the descriptions and information on the movies. If these are constantly changing, I'm afraid the page will look "unstable" to Google since we have no real static content beyond a header and title tag. Can anyone offer any insight to this? Thanks!
Intermediate & Advanced SEO | | kirmeliux0 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
How should we handle syndicated content on a partner site?
Say we have a subdomain with resources (resources.site.com) and a partner site (partner.com) and have an agreement to share content (I know - this isn't ideal but it's what I've got to work with). Please comment on the following: the use of cross-domain canonicals on "shared" articles an intro and/or conclusion paragraph that is unique on the site that re-publishes that could say something like "our partner over at resources.site.com recently published the following report ... yada, yada....." other meta tags to let Google know that we are not scraping, e.g. author tags any other steps we can take to ensure neither site gets "dinged" by the search engines. Thanks a bunch in advance! AK26
Intermediate & Advanced SEO | | akim260