Include placename in URL, or not?
-
Hi Mozzers,
I'm wondering whether to put placename in URL or not. This is for a hotel so it's very focused on the county.
I have loads of sub pages along the lines of www.hotelname.com/short-breaks-somerset www.hotelname.com/eat-out-somerset and so on but I was wondering whether that placename element would help or hinder.
For example, may want to rank for short breaks in other searches (not just those seeking short breaks in Somerset) and was wondering whether the somerset bit may actually hinder this in the future.
Also noticed Somerset is mentioned in nearly all of the page urls through the site. Perhaps this is a bit spammy and just not neccesary. I can include the address of the hotel on every page anyway.
What do you think? Thanks in advance for your help Luke
-
Thanks Tom - thanks for nudging me in the right direction and Somerset is just brilliant. Haven't actually been there before but... wow. Drinking a nice glass of organic Somerset Cider as I type (slurp!).
-
Hey Luke
I say promote Somerset more and more, it's lovely there!
I think from an SEO perspective having Somerset in your place name is unlikely to have a negative effect. It's not really stuffing a keyword in there, it's more being descriptive, so I wouldn't worry there.
Now for other non-Somerset terms, it could be having a slight SEO effect. There's a slight correlation between URLs with keywords in them and higher rankings, so one could argue that if Google is able to associate your hotel/breaks with Somerset, it might disassociate them with hotel breaks in say Blackpool. The URL may not serve the user intent (although I'd say your on-page content would dictate this far more).
What I do think would be a greater problem, however, is the click-through and conversion rate of users looking for breaks but not in the somerset area. If they see your site in the search engines and see Somerset in the URL, it might discourage them for clicking. Similarly, if they're on your site and see it, they might not think it's relevant and leave.
More so for the user experience rather than the SEO ramifications, I'd consider changing the URL, if this is relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Following urls should be add in disavow file or not
Hey Moz Friends, Should I include following spam link urls in disavow file or not? OR Will Google handle automatically? These type I have thousands urls. =>>>web-seek.org/the_worlds_most_visited_web_pages_42.html<<<=
White Hat / Black Hat SEO | | Rajesh.Prajapati
=>>>web-seek.net/the_worlds_most_visited_web_pages_42.html<<<=
=>>>websearching.net/the_worlds_most_visited_web_pages_42/
=>>>websearch.pl/the_worlds_most_visited_web_pages_42.html<<<=
=>>>web-search.net/the_worlds_most_visited_web_pages_42/
=>>>web-pages.org/the_worlds_most_visited_web_pages_42/
=>>>web-page.org/the_worlds_most_visited_web_pages_42.html<<<=
=>>>the-world.net/the_worlds_most_visited_web_pages_42.html<<<=
=>>>the-internet.tv/the_worlds_most_visited_web_pages_42.html<<<=
=>>>the-internet.in/the_worlds_most_visited_web_pages_42.html<<<=
=>>>the-globe.tv/the_worlds_most_visited_web_pages_42/
=>>>theglobe.sk/the_worlds_most_visited_web_pages_42.html<<<=
=>>>theglobe.ru/the_worlds_most_visited_web_pages_42.html<<<=
=>>>theglobe.pl/the_worlds_most_visited_web_pages_42.html<<<= Hope you will give any solution. Waiting for your positive response.0 -
How Important is it to Use Keywords in the URL
I wanted to know how important this measure is on rankings. For example if I have pages named "chair.html" or "sofa.html" and I wanted to rank for the term seagrass chair or rattan sofa.. Should I start creating new pages with the targeted keywords "seagrass-chair.html" and just copy everything from the old page to the new and setup the 301 redirects?? Will this hurt my SEO rankings in the short term? I have over 40 pages I would have to rename and redirect if doing so would really help in the long run. Appreciate your input.
White Hat / Black Hat SEO | | wickerparadise0 -
How to resolve - Googlebot found an extremely high number of URLs
Hi, We got this message from Google Webmaster “Googlebot found an extremely high number of URLs on your site”. The sample URLs provided by Google are all either noindex or have a canonical. http://www.myntra.com/nike-stylish-show-caps-sweaters http://www.myntra.com/backpacks/f-gear/f-gear-unisex-black-&-purple-calvin-backpack/162453/buy?src=tn&nav_id=541 http://www.myntra.com/kurtas/alma/alma-women-blue-floral-printed-kurta/85178/buy?nav_id=625 Also we have specified the parameters on these URLs as representative URL in Google Webmaster - URL parameters. Your comments on how to resolve this issue will be appreciated. Thank You Kaushal Thakkar
White Hat / Black Hat SEO | | Myntra0 -
Creating pages as exact match URL's - good or over-optimization indicator?
We all know that exact match domains are not getting the same results in the SERP's with the algo changes Google's been pushing through. Does anyone have any experience or know if that also applies to having an exact match URL page (not domain). Example:
White Hat / Black Hat SEO | | lidush
keyword: cars that start with A Which way to go is better when creating your pages on a non-exact domain match site: www.sample.com/cars-that-start-with-a/ that has "cars that start with A" as the or www.sample.com/starts-with-a/ again has "cars that start with A" as the Keep in mind that you'll add more pages that start the exact same way as you want to cover all the letters in the alphabet. So: www.sample.com/cars-that-start-with-a/
www.sample.com/cars-that-start-with-b/
www.sample.com/cars-that-start-with-C/ or www.sample.com/starts-with-a/
www.sample.com/starts-with-b/
www.sample.com/starts-with-c/ Hope someone here at the MOZ community can help out. Thanks so much0 -
Where is the rule here that force "www." in URLs?
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
White Hat / Black Hat SEO | | esiow2013
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L]
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L]
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L]
RewriteRule ^reset-password/([0-9]+)/([a-zA-Z0-9]+)$ index.php?cmd=retrievePassword&act=retrievePasswordConfirm&code=$1&key=$2 [L]
RewriteRule ^map-page.php$ index.php?cmd=mapPage [L]
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L]
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L]
RewriteRule ^bookmarked-properties(/((R|S)-([0-9]+)))?$ index.php?cmd=protectedBookmarkedProperties&id=$2 [L]
RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L]
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L]
RewriteRule ^register.php$ index.php?cmd=register [L]
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L]
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L]
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L]
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L]
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L]
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L]
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L]
RewriteRule ^members/login.php$ login.php [L]
RewriteRule ^rss$ index.php?cmd=rss [L]
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301]
RewriteRule ^resources2.php$ index.php?cmd=links2 [L]
RewriteRule ^results.php$ index.php?cmd=results [L]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]0 -
Moving content to a clean URL
Greetings My site was seriously punished in the recent penguin update. I foolishly got some bad out sourced spammy links built and I am now paying for it 😞 I am now thinking it best to start fresh on a new url, but I am wondering if I can use the content from the flagged site on the new url. Would this be flagged as duplicate content, even if i took the old site down? your help is greatly appreciated Silas
White Hat / Black Hat SEO | | Silasrose0 -
Redirecting an image url to a more SEO friendly image url
We are currently trying to find the best way of making the images on one of our sites more SEO friendly, the easiest way for us would be to redirect the image URL to a more SEO friendly image URL. For example: http://www.website.com/default/cache/file/F8325DA-0A9A-437F-B5D0A4255A066261_medium.jpg redirects to http://www.website.com/default/cache/file/spiral-staircase.jpg Would Google frown upon this as it's saying the image is one thing and then points the user somewhere else?
White Hat / Black Hat SEO | | RedAntSolutions0 -
Google Bombing For A Specific URL
The term "Beruk" which means "Ape or Monkey" in english brings up this page of wikipedia amongst the first page result: URL: http://en.wikipedia.org/wiki/Khairy_Jamaluddin The page does not contain the word "Beruk". External links to the page do not contact the anchor-text "Beruk" Given the above scenario, how is the page still ranking on first page for this keyword?
White Hat / Black Hat SEO | | rajeevbala0