Drop in rankings
-
Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+.
Being new to this industry any help would be greatly appreciated.
-
Thank you for replying Karen. As far as l am aware, nothing changed at that point. i visited the website you mentioned but l have no idea how to use it.
-
Thanks you for replying. What would be the best tool to use in order to run a general assessment and what should l be looking for?
-
Set up a campaign on SEOMoz, this will give you an indication of some quick fixes, you can definitely do more with your title tags. Did anything significant change with the website around this time? It might also be worth using this tool http://www.panguin.com/ and logging into it through your Analytics to see if you were effected by a Penguin or Panda update?
-
Hi,
It looks like you have a descendent trend since 2011 or so ...
http://screencast.com/t/hvS4lC8UNx
Right now your Adwords visibility is higher then your organic one and that is not good ..usually. (I mean it means your organic visibility is low)
There is not a lot of stability in your overall visibility and that is not good but the good thing is that on a first look it seams you have a lot of items to fix, easy fixes so there is room for better. You should run a general assessment, make a lits with items that you can improve and run with those in the beginning. You can even split those "chapters" and post here and I am sure a lot of people will send some good advice your way.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Cached of live version for ranking
Hello, Is google using the cached version of the live version for ranking a website (if those are different) Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
SERP Ranking
Hi everyone, I'm struggling to figure out why our website has dramatically changed and is ranking far worse than ever. We were top for around 10 keywords, and had over 4 high traffic keywords in position 1. I think the website needs updating (as it's magento 1.7), and that the competition is increasing. Taking our eye off the ball has been a huge mistake. Could anyone advise on what the next steps would be to start increasing to a better serp rank? These two are own main ranking pages:
Intermediate & Advanced SEO | | mg33dev
https://www.mediagenic.co.uk/
https://www.mediagenic.co.uk/budget-roller-banner.html Any advice or pointers would be absolutely awesome. Thanks0 -
Profound Rankings Drop - But only on Branded query
Hi all. I apologize for any redundancy in advance. I've seen similar queries about branded search but nothing that quite resembles mine. First of all, my site is Withdrawal-ease.com In the last few weeks, I've seen a significant drop in ranking for specific pages on my site that normally rank well in a brand search. I was trying to figure out what the heck was going on. So I looked at a bunch of queries for branded terms and it looks like I've been penalized...but I haven't For instance, when I google "Withdrawal Ease" I would typically see my home page first and then 3-4 of my most popular pages/posts directly underneath in the organic listings. Some of those popular pages include: http://withdrawal-ease.com/proven-home-remedies-for-opiate-withdrawal/ http://withdrawal-ease.com/how-to-detox-from-opiates-at-home/ http://withdrawal-ease.com/how-to-detox-from-suboxone-at-home/ Although the titles are similar, the content is all original and comprehensive...it's good content that has always ranked very well...and still does. But as of Late March they don't show up for branded searches. Now, when I google "Withdrawal Ease" I only get my home page listed and the other pages have all fallen to #60 according to Moz, WMT etc. What is strange is the fact that these popular pages still rank highly for my key terms and relevant searches. I have not noticed any significant drops other than when I do a branded search. I have added a picture from WMT as an example. The image displays a search from my brand name and my most popular page that would typically have ranked #2 below my homepage. As you can see. the impressions and clicks fall, then jump and then totally disappear for my branded query. Looking at the chart, one might observe that the mobile update seems to roughly correspond to the rankings drop but we've been very diligent about being mobile friendly and all of the checks for mobile friendliness pass with flying colors. I've looked at Robot TXT files and everything is fine there...all of our diagnostic tests have turned up nada as far as I can tell. Again, I have not been informed of any manual penalty and my backlink profile is not raising any alarms on Moz; I get a 1 on the spam score. We do not actively seek out links because I DID have a manual penalty in 2010 due to a horrible experience with an SEO firm. It took me over a year and 15k to clear out all of the spammy links that this guy got and I was finally cleared of the penalty in 2013. So I'm totally flummoxed. My organic search is now down significantly across ALL browsers...but again, just for branded searches. I have also attached an image of my crawl stats just in case this may shed any light. Thank you all so much for any help that you can provide; it's been extremely stressful and frustrating so I'm hoping someone can point me in the right direction. Whoa.jpg crawl%20stats.jpg
Intermediate & Advanced SEO | | gcat3330 -
Website keeps dropping in ranking with no visible penalty.
Hi everyone! I would really appreciate your help on this! The website URL is: www.gipsydharma.com It has now been over a year, but we're finding it very difficult to start ranking for any useful keywords. Some keywords like: leather boots / boots for women / handmade clothing at some point went up to page 20, but have now dropped again below page 50. Now, most of our traffic comes from social media so the business is going OK. But the question still remains, what does Google have against the above URL? Its not a super amazing website, but it provides unique and engaging content and has zero spam. I also don't think its over optimized, but I may be wrong on this. Recently, I've also noticed that the Domain Authority has also been going down, it was 46 at some point and now its 40. There's no visible penalty and all the pre-Penguin links (of which there weren't that many, I think) were cleaned up months ago, without Google suggesting that. There are very few keyword rich backlinks and a lot of them come naturally anyways. So again, any advice would be greatly appreciated. Thanks in advance for your help!
Intermediate & Advanced SEO | | GipsyDharma0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0 -
Why the sudden link drop?
A the end of November I am showing that our total links were 118k. Current links are 22k. We changed sites early November so that was about three weeks before. What would cause the drop of about 100k links? Or where should I start investigating?
Intermediate & Advanced SEO | | EcommerceSite0 -
Bing Ranking Factors
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too. Thanks, Jason
Intermediate & Advanced SEO | | Jason_3420