Drop in the external links
-
Hi,
We notice a sudden drop in our external links over a month (May to June). The numbers have fallen drastically from ~55K to ~28K.The followed linking root domains has changed from 781 to 776. I am using OSE to download the inbound links data an analyse, however the downloaded csv lists only about 25 links from every domain so I am unable to figure how we have lost the external links over time.
But, the Domain Mozrank has seen a gradual increase. Now I suspect the reason for the DA of our site to fall from 58 to 57 is mainly because of the external links loss. Am I right in assuming this?
Is there a way to figure out the lost links?
Please help!
Thanks,
-
It's pretty common to see fluctuation like this from one Linkscape index to the next. Also, SEOmoz is constantly working to improve the index, and from time to time changes the way it crawls the web.
Domain Authority is calculated fresh with each new update, and it's a comparative metric based on other sites on the web. This means it's better to compare your DA to your competition with each update, than to compare small fluctuation against yourself from month to month.
To your point about OSE - to improve efficiency, OSE only records the first 25 links for every domain because after the first few links, each additional link makes very little difference in rankings or correlation data.
-
Great, thanks!
-
I found that majesticSEO picked up most of the links from these sources, although you may not find all of them. Export all the data you can if you have majesticSEO, I think aHrefs will also pick this data up.
-
Thanks for the quick reply, Malcolm. That's a relief! The rankings have been more or less consistent.
Is there a way to get a complete list of the links for further analysis?
-
I've noticed a drop in external links for some clients too. I wouldn't worry about it, it is the fallout from Penguin/Panda where Google has devalued certain links. Those 30k links or so that came from 5 domains could have been sitewide blogroll links or footer links of low quality that Google has removed from their index.
I would assume your right about DA, but I wouldn't worry about it that much unless your rankings are seeing a massive shift.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Page Authority or Domain Auothority? Which one is more importan when having an external link pointing to your page?
Im about to make a deal with another site. We are going to exchange some links from some blog posts. In order to make a fair deal, I assessed some metrics for our posts. Basically, this site have better Domain Authority than my site (30 vs 25), but the page authority of their blog post in which they want to insert their links pointing to my site is 1 for each of them. On the other hand, the page authority of my blog posts they are interested in is 13. My dilema is about being resonable to set a good deal for both of us. So, my question is, which one matters the most when it comes to external links? page authority or domain authority? My intuition is that I’m in a better position than my counterpart. Thanks.
Link Building | | Autofact0 -
Gathering links
There are numerous "Ultimate Guides" to linkbuilding, outreach, etc., and they are all written to teach you the art of linkbuilding. The only thing these guides don't tell you is that following them takes a massive amount of time and doesn't guarantee to get good links at all. We're all in online marketing, and maybe we online marketeers are familiar with linking to other websites, posts that we like, etc. and maybe that's why we can write these guides but in other niches it really doesn't work that way 🙂 I'm wondering what techniques/tactics/strategies you guys are using in less straightforward niches to get quality links to your blogposts. To give you an idea, we launched an article a couple of weeks ago targeting a very competitive keyword. The article got shared over 100 times on LinkedIn/Twitter/etc. and already ranking pretty good, but REAL backlinks are still missing. How to get people to link to that article?
Link Building | | jorisbrabants0 -
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Why Links from Top Level Domains doesn't Pass Link Equity?
Hello, I have a doubt about Equity-Passing links report of OpensiteExplorer.org According to Sam Weber http://moz.com/community/users/432678 links which pass value from one page to another including followed 301 and Meta refresh links are under Equity-Passing links. I am surprising after looking at the links report generated by opensiteexplorer.org. Most of the article and directory links which have low DA and PA are under Equity-Passing links. Whereas websites like EzineArticle or Articlebase which have good DA and PA are not found in either Equity-passing links or under only nofollow category. Please suggest me if the report of Opensiteexplorer is not good enough or the links from the site like Ezine Article doesn’t pass the link equity. Thanks.
Link Building | | TopLeagueTechnologies0 -
Why did the external followed links from B2B Websites are not tracked by Opensiteexplorer
Hi I have listed my products in B2B Websites(more than 10) with the link pointed towards my website, but those links are not tracked by Opensiteexplorer . I have got a link from wikepedia but that link is also not tracked by opensiteexplorer Could I know the reason.
Link Building | | jeevarajan0 -
Why don't some external links "count"?
A car-dealer client advertises through DexKnows, and the entry includes a link to the client's website. That link is not listed as a linking domain through OpenSite Explorer for the client's site. A competing car dealer also advertises through DexKnows, but that link is counted as a linking domain for the competitor. Why the difference? (I'm new and still learning -- linkbuilding appears to be my weakness.) Thank you!
Link Building | | TheOptimizer690 -
Do sites on the same c-block and same server count as seperate linking root domains when linking to each other?
Lets say there are 50 businesses who have their website on the same server and are on the same c-block but the owners of the individual sites are different (i.e. they are all completely different sites not relevant to each other). Each of those sites are linking to each other due to a feature on the sites. This obviously increases the number of total links to each site but does it also increase the number of linking root domains? Or does this just show up as one linking root domain due to all of them being on the same server and the sharing the same c-block?
Link Building | | cinternicola0