Help to Increase Traffic for On-line Pet Store
-
Hi Guys,
Recently opened a Pet Supply Business www.valuepetsupplies.co.uk and we have launched our web site just last week. We currently have around 1800 products but have literally 1,000'a more to be added but as with everything in life it all takes time and effort. We have the shop sitting on the Presta-Shop e-commerce platform and it is connected with FB (1350fans), Twiter, Pinterest and a blog. Currently we have circa 600 visitors each month but we obviously need far more than that to compete in this marketplace. I am going to try and use some of the tools on this site to see what insights I can ascertain.
So I was wondering if anyone could point me in the right direction of what do get done next, I have some ideas but I thought I would put this on the table to see what some of the real pro's suggestions would be.
Criticism also is welcomed.
Thanks for looking guys could do with all the help I can get right now.
SnoopD
-
Hi Allen,
Many of the images need the alt tags seen to, presta shop is not uber friendly on this one but we are getting round to it.
Thank You very much.
-
Thanks Jeremy,
Google we have, Bing was next and Alex I didn't think about so thanks for that, site structure I think you can access most products within 2 clicks, in the process of Audit at the moment.
Appreciate your Input.
-
Hi Egol,
Thanks for that, whilst we have had many of the descriptions professionally rewritten some as you correctly point out are not, but those as with the Coming Soon pages are currently marked as noindex whilst we get up to speed on these.
Targeting good keywords and title tagging again we are aware of this point and that was/ is part of phase 2 after getting the original delivery up on line.
Purchase buttons, I presume you mean add to cart, In my mind these are very visible on each product box without being intrusive but maybe that's not what you meant, possibly you can elaborate.
If you don't have a budget to hire someone, then you have two options. Do it yourself or don't bother, and I yes it has taken time and yes we will make mistakes but It's not all guesswork.
Anyway Ego I do appreciate fully your feedback.
Thanks.
-
This site is dead meat until unique product descriptions are written. Thousands of other people are using the same product descriptions.
Check here... thousands of duplicates.
Lots of other problems:
--- lack of targeting good keywords to products
--- poor title tag writing
--- purchase buttons out of site
--- "coming soon" pages create thin and duplicate content
So, my bet is that you are trying to learn this as you build it. Lots of people do things that way but it takes a lot of time and you have to learn from lots of mistakes. My suggestion is to hire someone who knows how to build a successful retail site, pay them to study your site and coach you through getting it up and running. Then you will be working for wins instead of guessing. The cost is about the same. You can pay for mistakes or pay for actionable advice.
-
Snoop,
If getting more online visitors is the goal, then using some of the online page grading services might help improve the skeletal structure of the pages.
Just my quick scan of the landing page indicated the page title is too long and a H1 title tag is missing. In addition there are two images that are missing an "Alt=" tag. These two missing tags represent an opportunity for you to promote you keywords further.
A page that is easily indexed, and optimized for your keywords will rank higher, and attract more visits.
-
Hi Snoop D,
quick wins can be found in these three gems:
Have you registered the site with bing, alexa and google?
look at the site structure, how many clicks does it take to land on a product? You want this to be a maximum of three.
Use the on page audit to audit product pages, for product keywords.
Jeremy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with best seo strategy
Hello all, I am a little bit confused about the "content suggestion'' feature in Moz. If I understood well, this feature suggests Anchor texts we can use in other page to link to the page we are trying to Optimize. So far, I've been using page keyword as Anchor Text in other articles. For example, I have a page about the best places to visit in Morocco, where the keyword is 'places to visit in Morocco'. I am using this same keyword as Anchor text in other pages to link to that page. While Moz suggests '10 best places' as Anchor text. What does it mean ? Is '10 best places' anchor text better ? Or should I use both ? Thanks in advance for your enlightenment.
Moz Pro | | sportygirl0 -
Organic Traffic Drops to Zero After Site Migration
I know this question is terribly general . . . but I don't even know where to start in terms of sharing info, which I would be glad to post on request. My site was recently re-designed and migrated to a new server. I certainly expected SOME drop in traffic as google gets the snew site all figured out, but as you can see this drop has been dramatic. It's a simple wordpress site, I have yoast ptimized on it, I don't have many obvious errors that have not already been fixed that I can see.
Moz Pro | | damon1212
I just . ..what the heck is going on and how can I fix it? Is it normal and takes a month or two to sort out? Help! Screen%20Shot%2012-04-15%20at%2011.32%20AM_zpsczdmzcjt.png0 -
Does Moz have any tools to see the amount of traffic certain keywords bring us in search? Does anyone know any tools that give the actual traffic numbers?
We're looking for numerical data on the amount of traffic that keywords receive, regardless of their rank in Moz. Thanks!
Moz Pro | | Scratch-Kony0 -
I need help with analysys of one the site with unxplainable extremely high MozTrus rank-> G ranking
Hi MOZ experts. After spending numerous hours analyzing one of my client's competitors site and not being able to figure it out I have no other options but to ask you for help. The site in on first page for at least an year for terms like: windows doors Toronto, windows Toronto etc (very comparative niche, difficulty score 41%) Site : http://www.aztechdoors.com Very few links found: | www.chainmailconnection.com | 31 |
Moz Pro | | ALYR_SEO
| ontarioclassified.com | 29 |
| www.windowsdoorstoronto.com | 13 |
| www.ontario-businesses.com | 11 |
| www.shajinfotech.com | 10 | I would say , low end links, only 1 link caught my eye : www.shajinfotech.com with mR 5.43 (without any reason, site without links , history etc.) Other then that , can't find any reason for high ranking and for high mozRank. Please help me to understand. I don't care about this particular site but I'm trying to understand how things works. Thank you in advance for the help. Alex1 -
HELP - Configuration Killing Me, Dying on Google, About To Give Up
My organic Google traffic just completely died and it is not Panda related. I really need someone to offer some suggestions because I am about to give up. This is going to be a bit complex .. Here is the skinny: I have several relatively new sites. My main site for the purposes of this discussion is smartwatchnews[dot]org and I host my sites on wpengine.com. My traffic was was slowly building and I was averaging 2000+ unique visitors per day on 8,000 highly ranked Google impressions. In addition, Google was indexing my new posts about an hour after they were made. After reading seoMoz in its entirety and subscribing to Moz PRO, I decided to streamline my site, and focus my content to provide a better user experience. Here are the changes I made: 1. For ease of administration, I converted all of my sites into a single multisite wordpress installation. For some reason, Google now has half of my pages listed on the master site smartwatch.smartfamily.wpengine.com, and not on smartwatchnews.org. I have implemented 301 redirects for the pages at issue hoping to fix this problem. 2. At the same time, I also streamlined my categories and tags and used 301 redirects to route users to the right pages. 3. Finally, I subscribed to Moz Pro, analyzed my sight, and reduced usage of my keywords to around 3%. I had not stuffed, but the focus of my site necessarily resulted in me using certain words frequently. Within one week of implementing the above-listed three tweaks, I went from getting 2,000+ visitors per day to ~200 and my Google impressions went from around 8,000 highly ranked per day to approximately 150 poorly ranked. In addition, Google went from indexing my site hourly to indexing about once per week now. I do absolutely no blackhat, link-building or marketing of any kind. Other interesting things I have noticed: 1. Several SEO companies have linked to my site recently ... for example, all of a sudden, chkme.com just showed up in Webmaser Tools with over 1,000 links to my site. I have no idea who they are. 2. Google Analytics shows that my site has an average page load time of 33 seconds! It has never taken me more than 2 or 3 to load one of my pages and I have Google PageSpeed scores in the 90s. I guess what I really want to know is, can I just create a bunch of quality content over the next few months and the problem will remedy itself, or is there an obvious problem that I need to fix? I am at my wits end ... can anyone offer any suggestions before I simply chuck the whole thing? Thanks in advance for ANY assistance, ideas, or simply "hang in there's" ;-(
Moz Pro | | Humanovation0 -
Help me to know why are all pages not being tracked by the Moz tool for on-page optimization reports?
The On-page Optimization report that the Moz tool shows, is not tracking all the pages from my website. I know this because it isn't showing a ranking for all pages on my website. Is there a particular reason why this is happening? It is important for me to know details of all pages, else it does not give me a comprehensive picture of what's going on in SEO.
Moz Pro | | jslusser0 -
Need advice interpreting these changes in my search traffic
I've recently made a few changes to my site based on some advice from the seomoz tool. I've noticed some changes in the traffic data (see attached image) which I can't completely explain. First, the good news is that total organic search visits is up 2%. I assume this is the most important metric and I'm obviously happy with total increase in organic search. At the same time the number of number of URL's entered on search is down 1%. I think this can be explained by the fact that I removed some duplicate pages (like archives that had the same content as the blog post pages, etc.) The part that I don't quite understand is that total number of non paid keywords sending search is down 3%. That seems like an unexplained decrease that I can't really account for. Any ideas on how to interpret this? Is it also possible that a single week's results can be misleading about how well your SEO efforts are paying off? 20120711-j4ti8ynwi1hn4rbrsppe167m6.jpg
Moz Pro | | schof0 -
Can someone explain why I have been seeing an increase in the number of Linking Page URLs in OSE that link directly to downloads?
Ever since the last couple Linkscape updates when doing competitive back link analysis I have noticed a large increase in the number of URLs of Linking Pages in OSE that result in an immediate file download. The majority of the time these downloads are not common files ie PDF, DOC files. For example, these were all in a competitors back link profile: http://download.unesp.br/linux/debian/pool/main/i/isc-dhcp/isc-dhcp-relay-dbg_4.1.1-P1-17_ia64.deb http://snow.fmi.fi/data/20090210_eurasia_sd_025grid.mat http://www.rose-hulman.edu/class/me/HTML/ES204_0708_S/working model examples/Le25 mad hatter.wm?a=p&id=145880&g=5&p=sia&date=iso&o=ajgrep These are just a few I came across for a single competitor. Is this sketchy black hat SEO, some sort of error, actual links, or something else? Any information on this subject would be helpful. Thank you.
Moz Pro | | Gyi0