Finding competitors best keywords?
-
How do I learn my competitor's best keywords? I realize I can add more keywords to my campaign but the problem is - I am not sure I am thinking of the right keywords. I don't want to compare with the keywords I am targeting - I want to know what THEY are targeting.
-
Great info, thanks!
-
There are several ways to increase your keywords.
1. keyword spy will show cometitors keywords.
2. AdWords keyword generator can scrape your competitors website.
3. You can also look at your Search Query reports to see what actucal searches triggered your keywords. I recommend doing this every month, so you can grow your campaigns.
-
VERY helpful! I had no idea about using the Google keyword tool. Thanks!
-
Thanks Moosa! I am going to try Keyword Spy.
-
You can use Google adwords keyword tool; just enter a competitor's url in the "website" field and choose the "keyword" tab. This will give you a list of keywords that Google suggests for the site which should give you an idea of what they are targeting.
SEMRush (a paid tool) makes it easy. It will give you the words your competitor is ranking for as well as the words they are using for paid search.
-
It will be difficult to say exactly what keywords are converting for your clients but if you need to know what keywords are ranking well for your clients then take the URL and put it in to keywordspy.com or SEMRush (paid version) and you will get the list of keywords that are working good for your client!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
Finding most popular sites within a category - who offers that information?
Hello Mozzers - I am researching the most popular sites within a category - are there any services that identify the most popular sites within a category - I noticed Alexa do offer a service but I have no idea who else offers such a service (Majestic, perhaps?). Thanks in advance, Luke
Competitive Research | | McTaggart0 -
Possible google sandbox issue? Organically ranking page 1 for our number 1 keyword, but page 5 sometimes 6 on google?
What are some things I can look into to figure out why google is ranking us on page 5 sometimes page 6, with some slight rank boosts to rank 36 from 48 but then falls right back. While Yahoo and Bing rank us page 1 consistently, without these big drops back. I use google search ( webmaster tools ) daily, fix 404s and make sure to fetch new content I create. Our site is within the Sandbox issue time frame, google 1st indexed the site about a year and a half ago, the site has been through various SEO service checks, and has had those issues fixed ( some bigcommerce won't allow, such as full sitewide ssl and a few other small factors ) but all the big stuff was handled or will be 100% handled after this redesign is complete. But just still seems we're stuck in the google hole again. We do use adwords, but no clear signs as to why we'd suffer such hardships with google ranking, only thing we don't have optimized in terms of on page optimization from moz is keyword in url, of which will be changing within the next month or two, as we're rolling our a new redesign with SEO 100% at the forefront, nice url paths, with keywords in their url, much more responsive site that uses less resources. But before we release this redesign, I'd like to find out what toe we stubbed of google's to give us such a ranking blackeye... We don't have that many backlinks, and I know these are a huge factor, however, building quality backlinks it's harder than walking on water at time and on the same level as spinning hay into gold. Any ideas community...
Competitive Research | | Deacyde0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Question About Keyword Difficulty Report
If I am trying to assess the difficulty of ranking for a longtail keyword phrase that is 3 or more words long, should I put that phrase in quotes when I enter into the Keyword Analysis Tool or not? For example, let's say I want to see how hard it would be to rank for the phrase "best educational resources for teachers". Should I enter into the keywords analysis tool as "best educational resources for teachers" or just as best educational resources for teachers? Which one would give me the most accurate difficulty assessment for that phrase?
Competitive Research | | AndyHawkins0 -
Reached No. 1 for my Keyword, what next?
Hi, After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com. I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for. But were do I go from here? I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase? What would people advise? Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on? Any help would be great. Thanks
Competitive Research | | YNWA0 -
How can my site not ranked on easy keyword while it currently ranked 1 on difficult keyword??
The site in question is http://ikt.co.id The site is perfectly optimized (or even over optimized) for keyword "Bikin Website Murah" (in Indonesia it means "develop an affordable website") currently if you search on both google.co.id AND google.com, it ranked on #10 (on google.co.id) and it ranked on #7 (on google.com), and both term only return 1.3 million results I have A LOT OF pages that started with 'bikin website' , or 'website murah' ... there are a lot of them, and i have had a lot of backlinks on those pages too (have been manually building a lot of links, starting from creating a tutorial article and blog submission and many other way) .. the site has been perfectly optimized for that keyword For example we have http://ikt.co.id/blog-category/bikin-website-murah-promo-terbaru.html (for newest promotion) http://ikt.co.id/blog/bikin-website-seo-murah-discount-40-sampai-31-juli-2011.html (for discount 40% promo that lasted untill 31 juli 2011) AND YET, if you search on google.co.id for keyword "2000 likes facebook" , our lone page that i created when our facebook likes reached that amount, RANKED #1!! , and please let me tell you this term return 400 million results++ (on google.com this keyword ranked #19, on 500 million results++). And let me tell you it take that SINGLE page (which has absolutely 0 backlinks) 2 days to ranked #1 .... and her brother if you searched "1000 likes facebook" also show similar result (though not better then the sister) How ?!? and Why ?!? , i dont understand this at all.... my domain does not contain any keyword, they uses the same engine and yet that lone pages which have absolutely no backlink ranked so well on a very competitive keyword, while my Target Keyword ranked poorly.... And what is even more bizzare? "Bikin website murah" might not rank good, but "bikin website" ranked better x_x ... arghh i dont get it... why my site ranked poorly on easy keywords and ranked high on difficult keywords :(( .... Why I am not smiling because those easy keyword is actually my primary keywords 😞
Competitive Research | | IKT0 -
Spying On Competitors Links
Hi There, I am looking for a tool that will allow me to learn about the new links our competitors get each month. Do you know a tool that lets you know each time your competitor has a new link?
Competitive Research | | liors0