Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. How many users completely block Google Analytics cookies ?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many users completely block Google Analytics cookies ?

    Reporting & Analytics
    3
    5
    3897
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Masoko-T
      Masoko-T last edited by

      Hello everyone!

      In your experience, how many of your visitors' browsers completely block cookies including those of Google Analytics ?

      1 Reply Last reply Reply Quote 0
      • KevinBudzynski
        KevinBudzynski @Masoko-T last edited by

        Anytime. I'm glad you asked it because I don't think many people realize how high these numbers may be (I know I didn't have a clue).

        1 Reply Last reply Reply Quote 0
        • Masoko-T
          Masoko-T last edited by

          Thank you for your answer Kevin, and especially for the numbers ;).

          KevinBudzynski 1 Reply Last reply Reply Quote 0
          • KevinBudzynski
            KevinBudzynski last edited by

            See below from Azigo:

            This post is a place to keep track of the sources of this info. So far I’ve only found a few numbers. Must keep digging.

            • 30% of users delete cookies according comments by Jules Polenetsky on a panel at the W3C Workshop on Web Tracking and Privacy
            • **40% **of users delete or block according to OpenTracker.net
            • 36+% of Australian Internet users delete their third-party cookies in a month according to comScore report (2011)
            • 76% of Safari users block third party cookies according to Gibson Research. Note: This is super-high because Safari is the only browser that blocks third-party cookies by default
            1 Reply Last reply Reply Quote 1
            • AndieF
              AndieF last edited by

              Interesting question. I can't run the experiment now but it would be interesting if people could check their server logs to see how many people viewed the homepage, and compare that for the same period on Google Analytics and post the percentage of people not tracked in Analytics here.

              That would give us a pretty healthy insight into it. I'll try to find some time to run it on a couple of our sites later this week.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Kickboard

                If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?

                I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.

                Reporting & Analytics | | Kickboard
                2
              • Khadija_K

                How to exclude traffic for a specific mobile device in Google Analytics view?

                Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?

                Reporting & Analytics | | Khadija_K
                0
              • JohnGroves

                How does Google Maps/G+ traffic show up in Analytics?

                Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!

                Reporting & Analytics | | JohnGroves
                0
              • joony

                Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?

                Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png

                Reporting & Analytics | | joony
                0
              • inhouseseo

                How can I verify if someone is Google Analytics certified?

                I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?

                Reporting & Analytics | | inhouseseo
                0
              • ocelot

                Weird info from google analytics?

                Hi Could anyone explain what these visits are in Google Analytics?  Under traffic sources and organic I am seeing lots of entries with data like below.  Any ideas what kind of traffic this is?  Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks

                Reporting & Analytics | | ocelot
                0
              • ErinTM

                How do shortened links show up in Google Analytics?

                Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E

                Reporting & Analytics | | ErinTM
                0
              • Alexey_mindvalley

                Google Analytics - paid & unpaid visits messed up

                I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?

                Reporting & Analytics | | Alexey_mindvalley
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.