Content Architecture - Breakout Pages
-
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information?
The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
-
Thanks Sarah. Good luck!
-
Thanks for the answer. You got my wheels turning and I was about to think through it.
-
Hi Sarah,
It depends. Can you purchase each product from that one page?
How do the keywords differ from the summary page vs the "would be" product pages?
The usability and common sense of it may depend on the answers to the above questions.
It may make the best sense to land on a branded summary page and link to individual products. Or not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing old content
Ahoy! Variously I have heard the opinion that content which does not generate regular search traffic (let's ballpark it at >10 views in any given month) should be noindexed or even removed. Allegedly this would improve the overall quality of the site, rankings and traffic. I remain doubtful. What would you do if the interest in a given matter goes down over time for any (most) given topics of your content and is replaced by "newer" specific interest? Concrete example: I have a website about (book) reviews. Naturally, there will always be new books; old books are not in the media as much and "forgotten". Nevertheless, the reviews (all unique, based on really having read the books, no trace of the standard back cover copy) are obviously still there. Personally I feel that they do not really lose any value - they are still reviews of that one book, even though it is not the most recent one. So, what would you do: Deindex "older" book reviews after a certain time? Even remove them completely? Just let them run? I am looking forward to your opinions - and even your experience if you have done something like this! Nico
Content Development | | netzkern_AG0 -
Reposting content.
I have some good articles I wrote for article directories a couple of years ago. I took them down 6 months ago. I am hoping to repost them somewhere better if the content isn't listed on google and passes Copyscape. Would this be safe?
Content Development | | T0BY1 -
What makes high quality content?
Content is becoming more and more important in rankings and I was wondering what exactly Google defines a good content. Any ideas?
Content Development | | EJDekkers0 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
How to deal with an media press content?
We have a company that create content and send as media press. We would like to use this content in our blog. We made it using RSS and having in our blog the same content. So right now we have some concern about duplicate content. How do you guys deal with deal? Would we be penalized by duplicated content?
Content Development | | kauelinden0 -
Best way to resolve duplicate content issue?
Not sure about what to do about this - I have a client who has a ton of pages (around 1200) which are all City specific pages, for long-tail search. These are all written with paragraphs in the format such as: Order to [City] today. So every page has essentially the same content. The site also only has 1562 pages, so with 1200 of them being City-specific same-content pages, that can't be good. However the problem is that these pages still rank very well (usually Position 1 or 2) for the terms they're targeting, and bring in enough traffic and revenue to justify their purpose. We also have Country specific pages, and these are all with unique content, rather than the scripted content on the City pages. So for example, for Italy we might have: Italy Page (Unique Content) Rome (Duplicate Content) Milan (Duplicate Content) Venice (Duplicate Content) etc. (Duplicate Content) For a low traffic country (Austria), we tried to 301 the City pages to the Country page, but that only resulted in us seeing a drop in search results for the city keywords, from (usually) Position 1 to more like Page 3 or 4, so quite a drop. So, without writing 1200 pages worth of unique content, what would your advice be?
Content Development | | TME_Digital0