B2B E-Commerce Link Building Strategy
-
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
-
Thank you for all the constructive criticism and ideas Everett! I appreciate it!
-
Hello Barnsco Inc.,
I would imagine that a library of high-quality how-to articles (with pictures) and especially videos would do well. For example, if you sold concrete supplies you may consider a video about how to properly tie together rebar before pouring concrete. The audience would be DIY homeowners for that type of piece. It is ok if the audience for something like this isn't exactly your prospective buyer (i.e. contractors, builders...) but it would be better if it was.
If your site is barnsco.com you have some other fish to fry. The press release talking about the new eCommerce store links with "new ecommerce store" but goes to the home page instead of the eCommerce portion of the site. Also when I clicked on a product detail page I was taken to a Runtime error page. This happened several times.
Here are a few more ideas in addition to placing helpful content on your site, as discussed above.
Join B2B industry forums and participate in a constructive way. Answer questions about your industry. Don't drop links everywhere or join a forum, post once in the welcome thread, and leave for good. Be part of the community.
Leverage the business partnerships you already have. These partnerships can come in many forms, from sister-companies and manufacturers to the local chamber of commerce, BBB, and similar but non-competing businesses.
Write high-quality articles and place them on other sites by guest posting. Visit MyBlogGuest and similar sites to find opportunities. Pay attention to their guidelines.
Although they don't have as much power as they used to, and you shouldn't overdo it, there are probably some niche B2B directories out there worth submitting to. The more exclusive and/or niche they are the better. You don't want to be on a directory that accepts everyone who coughs up the cash.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best link-building strategies for 2024, considering Google's evolving algorithms?
Link-building remains a crucial part of SEO, but with Google's algorithms constantly evolving, many traditional techniques are becoming less effective. I'm interested in learning about the latest link-building strategies that are expected to be successful in 2024. What approaches or tools should we focus on to ensure our efforts align with Google's current best practices and avoid potential penalties?
Link Building | | Ibrahim-Khuzam0 -
Link building for a new site... where do I start?
Hi all, I'm new and have just launched my website. I need to start building my backlinks and I need to know how I can go about getting started? I read the beginners guide but still stuck on where to start? Any advice Thanks
Link Building | | edward-may0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
Link Building - I have asked this question but nobody has responded to me
Hi there, I have asked you guys this question already, but nobody has got back to me.. Can you tell me please how to best use your tools to build links to help with SEO? You seem to have a few tools for links, but which one is the best and how do i best use them..?? Can you alos provide me with some link building tips??? Please can you help and repsond, I would be very gratful.. Thanks Gareth
Link Building | | GAZ090 -
Link Building Question
Hello, Here is my situation - i'm number 10 for a moderate keyword and i want to rank higher . Using the Open Site Explorer i studied the links of 12 competitors and noticed the following : There are only 2 sites that are doing 100% white hat - one of them is on first page only because has a big,big domain autority, the other because is a brand name. The rest of my competitors are on first page using directory submissions (i discovered 200+ directories - and not counting those that are not indexed.), buying links (for ex check these 2 :http://www.dentistsburbank.com/links , http://www.dentistinaustin.com/links/ - there are 50+ more sites like this), spam forums and article submissions. For my site i tried to get only quality links, tried link bait, quality articles - etc(and this for more that 18 months). Unfortunately it seems that my efforts are not enough(seems that links from military.com are not enough to beat 200 low quality directories) and i want to ask the community what should i do. Shall i invest in directory submissions (it will cost around $1500) ? If not in directories in what shall i invest the money ? Are there any companies able to create successful link baits ? Shall i report the paid links hoping that Google will take action ? Any other ideas 🙂
Link Building | | allyteal0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0 -
Any Tips for Link Building for Boring Topics/Businesses?
I have a number of clients that own businesses in 'boring' sectors, such as: Toxic Waste Removal Steel Erecting Household Plumbing (Boilers, etc...) Link building for these sites is quite difficult. Creating compelling content and 'link bait' is particularly tricky. I found a good post from Michael Gray on the subject, but I don't think food (or McDonalds in this case)is a particularly difficult subject to write about. Any more tips on how to approach this would be appreciated. Thanks
Link Building | | cmaddison0