Your opinion on "Keyword | Keyword 2 | Keyword 3 - Sitename" Meta Title
-
While I'm personally against It I have seen it used. I would think that Google might see this as some degree of keyword stuffing, rather than a 'natural' title, which may hinder ranking. What are your thoughts?
-
If Keyword 1 | Keyword 2, etc. are relevant to the page, then it makes sense to have it. But often, that comes across as spammy (Stuff | Stuff Online | Buy Stuff Online | My Domain). And those keywords that you pick are likely to super high volume, obvious keywords that you will have a hard time ranking for. I think the new rule is to make this "natural" as you say, but also beneficial. Maybe you come at it like this: Stuff, Information About Stuff, and All the New Stuff at MyDomain.com.
Make it helpful, give your page some context. Spam is only good with eggs, and then only in moderation.
-
I could certainly see the value a few years ago. Now, however, I agree with you.
I can't see it ever being deemed as stuffing, due to it being almost best practice back then. Now, however, not only is Google much more adept at identifying what a web page is about (and its keywords), the strength a title gives has also been devalued slightly.
In my eyes, this presents a great opportunity to create a compelling title as a call to action. Include keywords for sure, but use the title to draw people in - mention free shipping if it's relevant, say you're #1 if you're voted so, include your phone number if you offer a local service.
This is how a title can and maybe should be utilised now. Don't neglect your keywords, but create a compelling call to action.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to keep your brand name in the title tag even if your title is cut off?
Hi, I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google. Ex: Personalized Cutting Broads & Humidors...-Etsy The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag. Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible? Thanks You
On-Page Optimization | | znotes0 -
Meta Titles On Site Different From Google Index Page
This is very embarrassing but I hope someone can help. The Meta Titles on my site are not being shown correctly on the Google site index. For example, when I got directly to the page the appropriate page title is shown obviously. However when I go view that page on Google, the title in completely different. Page title: <a class="attribute-value">Web Design, SEO, PPC, Mobile Development In Philadelphia, Bucks| Infinity Digital Agency</a> Google Shows: Our Services - Infinity Digital Agency Here is the result page. I am currently running WordPress and Yoast. Any thoughts would be greatly appreciated. https://www.google.com/search?q=site%3Awww.infinitydigitalagency.com%2Fservices%2F&ie=utf-8&oe=utf-8
On-Page Optimization | | infinitydigitalagency0 -
Google Showing H1 Title Instead of Doc Title in Search Results?
I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results. Is there any particular reason for this? Do we have any kind of control on this?
On-Page Optimization | | sbrault740 -
Title tag length
Hi, I am fairly new to SEO and have just noticed the end of my title text has been cut off by Google in the serps results. Everything i have read tells me titles should be maximum of 70 characters, however, Google is only displaying 54. See below Security systems | wireless | battery powered | Police... Nobody else on the page is showing more than 54 characters. Am i missing something obvious? Any and all help gratefully appreciated. Thanks Si
On-Page Optimization | | DaddySmurf0 -
Meta Description Question
Hi, Lets say you have a 1000 pages, is it ok to generate a template meta description and flip the keywords depending on the page? For example: Red Shoes page: Buy Red Shoes at amazing prices. We have a large range of Red Shoe sizes available. Blue Shoes page: Buy Blue Shoes at amazing prices. We have a large range of Blue Shoe sizes available. Thoughts?
On-Page Optimization | | Bondara0 -
Alt Tags On "VIEW INVENTORY" Button
I have an E-commerce site that sells events, and tickets. By default it shows 10 events per page, each event with its own "View Inventory Button" which leads a customer to a list of tickets for that particular event. My question is that by default ea event page has 10 listings all with View Inventory buttons, should I just remove ALL alt tags? For example if it was football game with Detroit lions, and the Detroit lions page shows 10 events by default, should each of my View tickets buttons say EX. "Buy Lions tickets"? I am so confused, i have an understanding of how and what alt tags do, but I am afraid to "over optimize the pages? I am just not sure how many times to have this alt tag visible with keywords in them, as the rest of the page is optimized in my descriptions and I would want to avoid keyword stuffing. Currently all that I can see how is "view tickets" view tickets" 10times as alt tags. Any help would be MUCH appreciated!!!! This was a response in the past from someone in the forums 'Depending what language/CMS your website is built on, you will be able to insert a bit of code that dynamically creates a suitable alt tag depending on the product. So whatever page/product template currently instructs the alt tag to be 'buy now', would instead instruct a dynamic name to be generated along the format of 'buy button for"
On-Page Optimization | | TP_Marketing0 -
SEO value of "in the news" links on home page?
Notice more sites have an "in the News" section on the home page, or something similar like press releases... Apart from providing users fresh content, is there an SEO value to this? What is the explanation for this? Have a feeling the answer is obvious but just not too sure Thanks a lot.
On-Page Optimization | | inhouseninja0 -
Comments on Title Tag
New to this and I'm working on a title tag. I was wondering if any one had opinions/input on if this looks good/bad/ugly. I replaced the actual name of the client with "Ranch Name" Guest Ranch Dude Ranch Wyoming Jackson Hole Activities RANCH NAME Thanks!
On-Page Optimization | | dbaxa-2613380