Penalised for specific keywords
-
Hi guys and girls,
I've recently taken over management of a client that appears to be suffering a punishment on Google for specific keywords.
Firstly has anyone encountered an issue such as this before, specific keyword de-ranking, and if so did re inclusion requests yield any joy?
Thank you in advance for any assistance.
-
Another option is to ask webmasters to change your anchor text. But you'll have to do that on a link-by-link basis, in order to provide anchor text that is relevant to both the source and target page.
Also, we've seen a lot of luck changing some portion of your profile to generic anchor text like "read more", "more info" or "website", as well as others using the destination page's title as the anchor text. Finally, you can resort to raw URLs in some, as well. What we try to do there is use a raw URL where we can use either the brand name or the destination page's title in the same sentence. -
Hi James,
I just answered your PM. thanks
Carla
-
Thank you both for your opinions, this has been a great help.
-
Excellent point and something I have not considered.
Thanks Jon
-
Ahh yes, the delete or dilute dilemma
In my experience, only sites with very few links can get away with dilution. If your site has thousands of links, and a large percentage are exact anchors, you'd have to engage in some very obvious bulk link building to dilute things quickly and sufficiently. In that scenario, best to find a way to remove the links, either by reaching out to webmasters or through a disavow.
-
Hi Jon and James,
Just a thought but if you have over-optimized a specific anchor text instead of disavowing the links you may want to add more links but with different anchor text so that the anchor text looks more diverse. I'll give you an example.
Over-optimizaed anchor text = "abc"
Hypothetical Current situation
- Amount of "abc" links = 25
- Name brand links = 100
Hypothetical Solution
- Amount of "abc" links = 25
- Name brand links = 100
- New links with "def" anchor text = 10
- New links with "ghi" anchor text = 10
Good luck!
-
Sure, Google's Penguin update has keyword level components, and Google has been penalizing sites at a keyword level for many years when they find a site with too many links coming in using exact match anchor text. Depending on the scope of the problem, there are a number of potential solutions. This post might be helpful in terms of potentially fixing the issue: http://moz.com/blog/google-disavow-tool
-
Hi James,
I did encounter something similar. You have probably overoptimized a specific keyword. If all your incoming links have the same anchor text and it is not your brand name then Google is punishing you for non-natural link building. Are you ranking for other keywords?. You might have been sandboxed and not know it. What is the domain name?
Thanks
Carla
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broad keyword use
It seems that the broad keyword use is not very accurate. I have 3 very similar keywords: Dive Florida, scuba diving in Florida, Florida scuba diving. Why does the program not recognise them as broad usage when assessing the page title? And if the program cannot understand broad usage terms, how confident can we be that the program can properly measure for keyword stuffing?
White Hat / Black Hat SEO | | Zambezikid0 -
My Top Keywords Ranking Going Down (continuously)
hi,
White Hat / Black Hat SEO | | seotoolshero06
I have an affiliate website where most of my articles are about product Reviews. And it was all going good before 15 february. After that Most of my keywords that were in top 3 places in SERP loses their position.
One of the keyword that was hurted badly after is "best coffee beans".
I have checked the search console and their is no warning issues or something suspicious. I have improved the onpage again, fixing every issue i got from audit tools, from speed to optimize images, titles to alt text, in short everything i could or that can be improved. But still coffee beans keyword is going down every passing day.
I am so worried and want you guys to please help me regarding this. Thanks2 -
Keyword stuffing?
Hi Guys, I'm working on an site which faces some ranking problems. Although some of the problems have been mapped and will get fixed in the future I’m wondering if you could give me an second opinion on the amount of keywords used on the website. Although the texts reads “OK” I’m wondering if the site could experience negative influences of the amount of keywords used. Website: http://premium-hookahs.nl/ Main keyword: waterpijp / shisha Besides the general keyword the secondary keywords get used a lot on category and product pages. I would love to hear your opinion!
White Hat / Black Hat SEO | | Bob_van_Biezen0 -
HELP: What happened to my rankings? No warning from google how to know if i was penalised?
Hi Guys I have just completely a site re-design, I have 3 top level domains. I have no idea whats causing the drop in ranking. I have changed the title tags and meta tags to improve them and make them better, as the last ones weren't really doing us justice. But I see now it has actually dropped our main keyword. I read somewhere that i had to completed **site search **to check and I don't see our home page showing. I was ranking for the keyword: "online psychics" for over 4months at #6 and now is not showing anywhere in the top 50 keywords. I'm also affraid I can not find our other keyword "online psychic readings" which we were ranked #11 seems to have dropped to #44 I have no idea why this would be the case. Our new home page shows a better user experience and also added more content, unqiue content at that - our last design was content thin so I have no idea why we have dropped so much in rankings. The site is also new about 6months new. I have checked WMT and have not received any warnings of any penalties as such, unless it is still coming? Does anyone have any suggestions here? Cheers
White Hat / Black Hat SEO | | edward-may1 -
Overall traffic increasing but specific short tailed keywords decreasing any ideas?
Something very strange has happened regarding my website traffic when making a comparison to the first six months of 2012 and then 2014. Anybody got any ideas? From my Google analytics from 1 January 2014 to 1 July in other words six months my total traffic on my website was 30,209. Not provided source ( what does this mean ? ) was very high at 23,141 but two of the my main short tail keywords I've targeted in the past "Whitby holiday cottages “only equal 254 and "Whitby cottages" was only 176. When I made a comparison with the same time period below in 2012 the website traffic this year as gone up greatly by almost 20000, but the two of my money short tail keywords as gone down greatly! If I compare the same time frame for 2012 the overall traffic was only 13,380. Not provided source was nowhere near as high at only 1836 which is also much less than above in 2014 but the short tail keywords I targeted "Whitby holiday cottages was almost 10 times higher at 2005 and "Whitby cottages “much higher at 613. I ran the questionnaire on http://www.mytrafficdropped.com/quiz/ regarding Panda and particularly Penguin and its association with back links. The article says that Penguin didn't hit the overall keywords, but only specific ones if they been targeted on the following dates the time points of April 24, 2012 and May 25, 2012 which are known Penguin rollout dates. So when I checked the two short tail keywords above for those two dates the figures did seem to drop from 10 hits a day to 5 but then went back up immediately to approximately 10 hits a day during the two-month period which suggested to me that I'd not been hit by Penguin on those dates. So when you look at the comparison the first six months of 2012 and then 2014 there is no doubt that money short tail keywords of dropped off dramatically for me but the overall website traffic has gone up dramatically. Some of the increase in traffic will be down to time and more articles/pages etc.
White Hat / Black Hat SEO | | WhitbyHolidayCottages
The two short tail keywords I mention above I know I've dropped in Google rankings I used to be position three page one and the site is now position 10 so I would assume that's why I've dropped in traffic for those phrases.
Has anybody got any idea what's happened? I can honestly say that I've not noticed it in bookings on the website business seems about the same overall.0 -
Is it Keyword Stuffing??
I have got a domain by the name stock-wallpapers. Now I want to give a post with name download (my keyword) stock wallpapers, where the keyword stock wallpapers comes twice? Should i go for it or not? or what should i do instead? Looking for nice response and Hopefully everyone has got my question!! For example: stock-wallpapers.com is the domain Post URL - stock-wallpapers.com/download-mykeyword-stock-wallpapers-here
White Hat / Black Hat SEO | | imran20780 -
From keyword rankings to ......... what KPI?
Hi Folks, I have a customer whos keyword rankings for Google have fluctuated rather widly over the past two months which has caused some consternation on their part dispite our reassurance. This is caused in large part due to their lack of understanding of SEO, little effort on their part in implementing changes for SEO and what I belive to be unrealistic expectations (having done no SEO work on their site wanting to see first page ranking for competitive keywords like 'heart attack' within 4-8 weeks). At the moment we are using just keyword rankings as a KPI and I wish to reframe them by using additional or alternative KPIs so that as rankings fluctuate with future Google seach algorithm tweaks and changes that the customer isn't solely focused on them. I am still in the process of formulating this list but so far I have decided to include the KPIs listed below. Month-on-Month / Quarter-On-Quarter Organic search traffic volume (should be rising) Top landing pages excluding branding keywords and homepage (should corelate to content created to target specific keywords) Number of landing pages on the client site that rank List of landing pages and bounce rates (are the 'gateway pages' holding visitors due to meeting their search requirements?) Average number of keywords per landing page (possibly integrated with the landig page reports above as a dimension to demonstrate correlation of # of keywords to landing pages) Some visibility on top keyword search terms (provided from Adwords where possible and GWT also) Top organic keywords (from adwords and GWT) Conversions from organic search (will vary from client to client for their own needs but will primarily be implemented using Google Tag Manager event tracking for things like enquiry forms etc) Referral traffic Delta/Ranking trends over large set of datapoints (will depend on how often you poll/track rankings but for example if you track rankings weekly then assess the trend of the rankings over 3-6months to smooth out the fluctuations) Your thoughts and feedback on this would be greatly appreciated. Regards, Dave
White Hat / Black Hat SEO | | icanseeu1 -
I would like to know if there is a tool to know what keywords
Hi everyone, I am looking for a keywords searcher or a program that can help me to know which keywords my competitors are using. thanks!
White Hat / Black Hat SEO | | lnietob0