Should I put rel=publisher on UGC?
-
My website has a main section that we call expert content and write for. We also have a community subdomain which is all user generated.
We are a pretty big brand and I am wondering should the rel publisher tag just be for the www expert content, or should we also use it on the community UGC even though we don't directly write that?
-
Spencer, a most excellent question IMO.
I am going to stick my neck out here and say use it on both. It took some thinking and digging for me to wrap my head around it, but I think I have it:
You should only use rel=pub on one page of the site. Given that, you use it on the one that is your brand or which has the most traffic, gets lots of plus ones, etc. But, you said this: We also have a community subdomain...
I think the subdomain should be treated as its own site and let it also have rel=pub to the G+ of your main site. The individuals who write, whether for UGC or your experts writing will be rel=author for their pieces.
By doing it this way you can aggregate the plus ones to your G+ from all which gives your site a better profile in the eyes of the Google. This opens a lot of doors for you (at G's choice obviously. Now, I am certainly open to being wrong, but if you think about it for a moment it makes sense in this way: If your firm owns multiple sites (we are a marketing firm and we own a few properties ourselves outside of the main site) but your brand is what owns them, then you can be the pub of all. Again, the individuals writing will be the rel=author.
I look forward to more comments. Most excellent question for forcing us to think. -
I would surely (and only) use the rel-publisher field on the professional writer content and tie that into the Google+ profiles to have your listings and content stand out in SERP results, but would stay away from trying to get that tied together in the UGC section. Just my 2 cents, but without regular postings by UGC and tying that into the Google+ profiles of those writers who contribute, I don't think you would get the value back.
If these writers in the UGC are frequent, invite them to contribute to the PRO section of the site as 'guest' bloggers or writers. Just some suggestions I would follow myself
Hope it helps!
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Publishing content in two or more places?
I've been thinking about publishing an article on LinkedIn and then posting the same article to the news page on the website. It would be high quality informative and useful but is that likely to cause any duplicate content issues?
Intermediate & Advanced SEO | | seoman100 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
Can I Use Multiple rel="alternate" Tags on Multiple Domains With the Same Language?
Hoping someone can answer this for me, as I have spent a ton of time researching with no luck... Is there anything misleading/wrong with using multiple rel="alternate" tags on a single webpage to reference multiple alternate versions? We currently use this tag to specify a mobile-equivalent page (mobile site served on an m. domain), but would like to expand so that we can cover another domain for desktop (possibly mobile in the future). In essence: MAIN DOMAIN would get The "Other Domain" would then use Canonical to point back to the main site. To clarify, this implementation idea is for an e-commerce site that maintains the same product line across 2 domains. One is homogeneous with furniture & home decor, which is a sub-set of products on our "main" domain that includes lighting, furniture & home decor. Any feedback or guidance is greatly appreciated! Thanks!
Intermediate & Advanced SEO | | LampsPlus0 -
Value in adding rel=next prev when page 2-n are "noindex, follow"?
Category A spans over 20 pages (not possible to create a "view all" because page would get too long). So I have page 1 - 20. Page 1 has unique content whereas page 2-20 of the series does not. I have "noindex, follow" on page 2-20. I also have rel=next prev on the series. Question: Since page 2-20 is "noindex, follow" doesn't that defeat the purpose of rel=next prev? Don't I run the risk of Google thinking "hmmm….this is odd. This website has noindexed page 2-20, yet using rel=next prev." Even though I do not run the risk, what is my upset in keeping rel=next prev when, again, the pages 2-20 are noindex, follow. thank you
Intermediate & Advanced SEO | | khi50 -
Rel Canonical attribute order
So the position of the attribute effect the rel canonical tags' ability to function? is the way I see it across multiple documents and websites. Having a discussion with someone in the office and there is a website with it set up as: Will that cause any problems? The website is inquestion still has both pages indexed within Google using the SITE:domain.com/product as well as SITE:domain.com/category/product
Intermediate & Advanced SEO | | jasondexter0 -
How Long Does it Take for Rel Canonical to De-Index / Re-Index a Page?
Hi Mozzers, We have 2 e-commerce websites, Website A and Website B, sharing thousands of pages with duplicate product descriptions. Currently only the product pages on Website B are indexing, and we want Website A indexed instead. We added the rel canonical tag on each of Website B's product pages with a link towards the matching product on Page A. How long until Website B gets de-indexed and Website A gets indexed instead? Did we add the rel canonical tag correctly? Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Rel Canonical on Home Page
I have a client who says they can't implement a 301 on their home page. They have tow different urls for their home page that are live and do not redirect. I know that the best solution would be to redirect one to the main URL but they say this isn't possible. So they implemented the rel canonical instead. Is this the second best solution for them if they can't redirect? Will the link juice be passed through the rel canonical? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Removed Internal Rel=NoFollows from power internal page - how long till reflected in Google?
I just started with a client, who has an internal page (not the homepage) that gets about 70% of all total links to the site and ranks #1 for a highly competitive keyword. For some reason, the first set of links, including the first anchor text link to the homepage are nofollowed. I removed the nofollows yesterday. Today, The internal page has already been reindexed in Google showing the followed anchor text link to the homepage Should I expect a jump in link juice pointing to my homepage immediately with a corresponding rankings boost? Homepage is #8 for target term. I hope this makes sense. Any advice would be greatly appreciated.
Intermediate & Advanced SEO | | MattAaron0