URL Designing and Site Architecture
-
Hi,
1. At the end of the URL, should we have "/" or not (for e.g. my website www.example.com/abc/)
2. What is the optimum level of site depth
3. Google crawler will go through the breadcrumb or url (If a page is at 6th level through breadcrumb and at 4th level through URL, at which level will google crawler recognize this.
-
I would second Mike's points. The ending in a slash also helps out in systems like Google Analytics. GA uses the ending slash to organize traffic reports for one section of a site versus the other. You want to make sure that you set this up so that GA puts the right pages in the right directories for aggregate traffic reports.
My preference is to use the ending slash - most people think of the ending slash as a folder with pages that are sitting inside it (even though many modern CMS make this moot) and so various types of reporting software will often reflect that.
That said, I currently run a site that does not use the trailing slash and as so it can "work" as long as you know the ins and outs of things.
The key is to be consistent in your use of a slash or not. Often, it is in your own template or content where you are either forgetting to put a slash in (or leave out). I would also recommend 301 redirects in place so that if you do not have a trailing slash in a url where there should be one (or vice versa) it will 301 to the proper url. You can then run a spider on your site and see if there are any 301s that pop up to show any issues with the missing slashes etc.
Cheers!
-
Hi Aditya,
-
That is personal preference. Search engines used to associate paths ending in / as a directory and paths not ending in / a file. Here is a great article on the subject from Google Webmaster Tools Blog.
-
I would say optimum is 3 to 4, but depending on the size of your site, you could probably go up to 6 without too much of a problem.
-
URL.
Hope this helps,
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile-First Indexing New Site monetized with Adsense AMP or not?
I am considering developing a new site monetized with Adsense. I am wondering if it's still worth bothering with AMP, it will take some work to get the functionality I have in mind working on these pages due to the inherent limitations. Has anyone got any insights in terms of current and future benefits of AMP in terms of ranking benefits and Adsense earning potential?
Web Design | | GrouchyKids0 -
Have you changed 100's of links on your site? Tell me the why's, the how's and what's!
Hello there. If you've changed 100's of links, then I'd like for you to contribute to this thread. I've created a new URL structure for a website with 500+ posts in an effort to make it more user friendly, and more accessible to crawlers. I was just about to pull the trigger, when I started reading up on the subject and found that I might have a few surprises waiting for me around the corner. The status of my site. 500 posts 10 different categories 50+ tags No Backlinks No recent hits (according to Google Analytics) No rankings. I'm going to keep roughly 75% of the posts, and put them in different (new) categories to strengthen SEO for the topic which I'd like to rank multiple categories for, and also sorted a list with content which I'd like to 410. Created new structure created new categories Compiled list of old URLs, and new URLs New H1, Meta Title & Descriptions New tags It looks simple on paper, but I've got problems executing it. **Question 1. **What do I need to keep in mind when deleting posts, categories, and tags - besides 410, Google URL removal? Question 2. What do I do with all the old posts that I am going to re-direct? Each post has between 10-15 internal links. I've started manually removing each link in old posts before 301'ing them. The reason I'm doing this is control the UX, as well as internal link juice to strengthen main categories. Am I on the right path? On a side note, I've prepared for the 301'ing by changing the H1's, meta data and adding alt text to images. But I can't help but to think that just deleting the old posts, and copying over the content to the new url (with the original dates set) would be a better alternative. Any contribution to this thread would be greatly appreciated. Thank you in advance.
Web Design | | Dan-Louis1 -
Fixing my sites problem with duplicate page content
My site has a problem with duplicate page content. SEO MOZ is telling me 725 pages worth. I have looked a lot into the 301 Re direct and the Rel=canonical Tag and I have a few questions: First of all, I'm not sure which on I should use in this case. I have read that the 301 Redirect is the most popular path to take. If I take this path do I need to go in and change the URL of each of these pages or does it automatically change with in the redirect when I plug in the old URL and the new one? Also, do I need to just go to each page that SEO MOZ is telling me is a duplicate and make a redirect of that page? One thing that I am very confused about is the fact that some of these duplicates listed out are actually different pages on my site. So does this just mean the URL's are too similar to each other, and there fore need the redirect to fix them? Then on the other hand I have a log in page that says it has 50 duplicates. Would this be a case in which I would use the Canonical Tag and would put it into each duplicate so that the SE knew to go to the original file? Sorry for all of the questions in this. Thank you for any responses.
Web Design | | JoshMaxAmps0 -
Sitemap Question - Very Old Ecommerce Site, Never Used A Map
I help manage a family website, that has about 10,000 products... It was top ranked since 1996, then got smacked by Penguin and recovered but its still receiving only a fraction of the natural traffic it used to get. Something we have never used... Is a sitemap. I'm curious if anyone knows reliable software that will generate a sitemap? My cart is custom built, website uses html pages across the board. Dynamic content and parameters are set up properly, onsite seo is in the excellent range. The only thing that I haven't been utilizing is a sitemap. Because the cart was hand built, it would a huge convenience to use a lightweight program thats compatible with any website, has parameter settings, exclusions and anything else useful to negate any duplicate content. I have a few highly dynamic pages as well... If anyone knows a product or a possible solution, it would be much appreciated. Working it up myself would be very time consuming. Thx
Web Design | | Southbay_Carnivorous_Plants0 -
Totally flat URL structure
Hi Mozzers! I've just been viewing a website with a flat URL structure - the site has a definite structure - with various sections - and yet the URL structure doesn't reflect this... The developer tells me this is purely for SEO purposes! Would be interested in your thoughts...
Web Design | | McTaggart0 -
Build New Site Without Losing Rankings
Good morning SEOmoz community. I have a question which I am pretty sure I already know the answer to, however i thought I would reach out to my fellow experts to see if anyone had some great advice. I would really like to give my website a makeover. i have two thoughts on this, one is to scrap the site completely and start fresh, the other would be to only change it visually, but keep all the content and on-page optimization. I am terrified of losing my rankings. I am ranked position 1 and 2 for highly competitive terms and have another 15 - 20 keywords on page 1. Any advice would be tremendously appreciated!!!
Web Design | | WebbyNabler0 -
Ecommerce & Responsive design
Hi there, We are thinking to redevelope our ecommerce websites and thinking responsive design. Due to responsive design when the screen gets smaller to fit iphone and ipad we need to hide some content to make it more user friendly. My question is, how Google will treat hiding content with the smaller screens? Will this effect our rankings in a negative way? We really don't want to get punished by Google 🙂 Thank You
Web Design | | Jvalops0 -
Mozcon London 2010: Top 10 tips - Design for SEO PPT Not Available for Download!
Hi - title says it all really! Just watched the video and throughout it they refer to the wireframes/site examples being available via the ppt download. However, even as a PRO member having purchased the DVD bundle I cannot find a link to download the presentation. Can anyone help please? Thanks in advance!
Web Design | | BlakMajik0