Need advice - International SEO strategy
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Hello Moz !
I've been working for some months on a very interesting SEO project. I even opened some discussions on it (Multi Regional website - Folder strategy, Multi Company websites) with amazing feedbacks from the community.
INITIAL PROJECT
Set up an international website with different subsidiaries name, 1 person to manage the whole web, different locations / regions / languages and same products.
INITIAL IDEAS
For the beginning of the project we opened a main website in .com with subfolders for the other subsidiaries .com/es ...
However our business is mainly in English so we decided to focus harder (closing the .com/uk, using a unic com/blog, opening more pages etc.) on the main domain in .com
CURRENT ISSUE
How to rank locally our services with:
- Main domain in .com
- Last Google updates against link building
- Most of customers searching in English in different countries
- Company working in more than 80 countries, through 13 subsidiaries
**IDEA **
I was thinking about using our blog to focus 3 months on a thematic around one service (blog post with link to the services article on our website, guest blogging with link to a blog post, discussions on Linkedin around the thematics, etc.)
QUESTION
What could be the best strategy to rank locally our products in this case ?
Hope you can share your best advise. I guess I'm not the unique one to face this issue. So it'll be good to make a good strategy for all our community
Tks a lot !
Florian
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Yes this is my issue more
So what would you do in this case ?
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But I bet the business owners aren't saying "I wish we didn't have offices in so many countries"
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The issue is working in so many countries
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You know, content touching on IT schools in each of those countries isn't a bad idea. It's thematic and common to all locations and there are lots of ways to tie it directly to your company.
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Yes so the issue is how to increase the notoriety of the service / product pages.
I guess speaking on blog about the thematics around is the less worst. ..
What do u thinK ?
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That's funny. I was just looking at a language site and in my brain, your question was all about language. Yeah, IT services are a bit different bit different.
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Hello,
Thanks you for your answer but the company deals with IT Services not with travel
It makes it more difficult to find some local blogs to exchange posts.
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Maybe find country-specific blogs that will let you contribute travel stories about how English speakers learned and used the local language to make their travels more unique/fun/memorable in that country. What could be more relevant that that, other than links to those directories from language education sites within those same countries? A link or authorship credit from those blogs will go a long way towards helping those subdirectories rank locally and internationally.
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