What Tools Do You Use For SEO Social Media Audits?
-
Hi,
With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits".
I generally use a fair amount of manual observations for social media profiles such as profile completeness.
Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account.
I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com
Facebook Insights is good (if you own the domain) for testing the number of likes.
Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc.
What are your favourite tools for SEO Social Media Audits?
-
Klout is a good tool for Twitter. It will give you the number of mentions, retweets, and their own algorithm of how influential you are, and how far your reach is. You can use it to look up any Twitter profile.
They've just added FB and LinkedIn but I haven't tried it so can't tell you about it.
-
I don't use any tools, I manually check the top 5 Social Media sites and run thru a manual audit process looking for specific KPI's (Key Performance Indicator's) to gauge if they could benefit from social media services.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Social tags beyond Structured Data still required?
Hello: I have a client that has Structured data set up correctly to include their social profiles for FB, Twitter, and Google+. But when I run an audit tool it tells me that they need < re=Publisher > tag for Google Plus. My understanding is that we don't need any additional code beyond the Structured Data tags. Is that correct? Thank you Rosemary
Social Media | | RosemaryB0 -
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Multiple language redirect, link building and social sharing
Hi all, I have 3 questions bother me for weeks, thanks advance for any answers. We are an online langauge school, provide many content about learn Chinese , the site is http://www.chinesetimeschool.com/ 1. Langauge issue. As you can see, It's a multiple language site, when a user first time visit the site, it redirects (302) the user to his own language. I have read many articles about this, most said 301 is good than 302. But 301 is a permanent redirect, so it can only implement on one language, right? For example, if we 301 redirect http://www.chinesetimeschool.com to http://www.chinesetimeschool.com/en-us/ for english speaking users, we have to use 302 redirect for other languages, ie, 302 redirect http://www.chinesetimeschool.com/ to http://www.chinesetimeschool.com/fr-fr/ for French speaking people. Or in other words, we cannot use 301 to redirect home page to different language page, right? In my understanding, it will mess up google which language page the home page redirects to. 2. Link building. Our editor created a lot content, but from Alexa we only see 85 links back, which means our content has few exposure. We want to get more links back especially for the English version, any advice? should we find a US company help us since we are in China not famliar with US? Any good company or guys good at link building/content exposure suggested? 3. Social sharing. We have around 300,000 followers on facebook, many content pages has hundreds of shares, for example, this page http://www.chinesetimeschool.com/en-us/articles/new-years-greetings-in-chinese/ has 129 shares and 333 likes (I use Moz open site explorer tool), but if I check http://www.chinesetimeschool.com/, only has 130 shares and 414 likes. So I think shares of a page won't be counted in the domain shares. This makes me thinking of 2 things:
Social Media | | mikecao
A. Will social shares of home page be more important than other pages? If so, we need share more of our home page.
B. Even if we have a lot page shares, I didn't see any google traffic changes (for at least half year), will it mean social page shares has very few influences to google seo? Many thanks!
Mike0 -
Is there a functional difference between the "google +1" button and the "G+"? Has there been any conclusive research done regarding their affect on SEO?
Google used to offer a +1 button but that seems to have gone away in favor of the new google +1 button or the G+ buttons. I am trying to determine which button I should add to pages on our site but since I am most importantly doing it for SEO impact, i want to make sure I add the correct button...if it matters. Thanks
Social Media | | djmay0 -
Which FREE tools do you use for Facebook Page analysis?
Hello. Could you tell me, which free tools do you use for analysing Facebook Pages? It should connect with FB Insights. (no just information from "outside") thanks a lot 🙂
Social Media | | mysho0 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
How to Start a Social Networking Site
I am thinking about starting a niche social networking site. My question is how big of a team would I need, how much up front costs would I incur and what specific coding languages would my team need to be well versed in? I'm thinking HTML, CSS, php, MySQL but are there any other languages needed for this type of endeavor ?
Social Media | | bronxpad0 -
Using ReTweets for Outreach
Does anyone know of a tool that export a list of people that Retweeted a piece of content with the url they list on their profile? I'm trying to mine the individuals that RT'd an outreach piece we did to try to gain more opportunities but can't find a tool that will mine the data from peoples twitter profiles. I know of Retweet follow (their export is no where to be found) and Topsy but wanted to avoid doing a bunch of manual thanks tweet@'s. I also have a list of all the twitter handles/urls that I'm looking to find what their site is to do more personalized outreach for.
Social Media | | Peter_Dean0