Moz Keyword Ranking Report
-
Hi, Moz Keyword Ranking report shows different results then what i see on my desktop for some keywords. There wasn't much difference on most of them until now so ignored some of the differences but now i see huge differences. For instance, on my Google UK I see the keyword ranking 1 or 2 but Moz reports show 22 or higher than that . Search Engine is Google UK. Would you please advise if I am doing anything wrong here?
Thank you,
-
Hi Jesse,
I use Chrome Incognito for checking search results, and I find that I often have to go into the gear settings and click Disable customizations based on search history.
Do you also take that step as well?
-
Thanks Jesse, You've been very helpful.
I knew the tool you've sent me but I haven't used it for a while. I've just done the testing on that as well and I think i kind of know what the issue is now. I think Moz gives the ranking report for the home main URL but keywords ranks different for different pages. I will use the moz keyword ranking for the keywords that i target on the home page but for everything else, i think it is better to use another tool. I will check again with Moz team but i think i kind of know what the issue is.
Thank you so much for help
Seda
-
Thanks Jesse.
-
Well as per which method is "better," see my last response to AWCthreads above. They both do pretty much the same thing but which is better depends on if you want localized results or not. For certain keywords this won't make a difference of course.
As for what's causing your problem, I'm not sure. I haven't even thought or looked into this, but is there a chance that since you're in the UK the moz keywords are pulling US google rankings? Or is there an option when setting up your campaign to specify browser location? I would assume there is as the moz team would think of this but just thought I'd ask as I'm totally unaware.
Are you referring to the campaign level reports only? Have you tried using the instantaneous rank tracker? http://moz.com/researchtools/rank-tracker
See what that reports as it will be the most current and up-to-date. Perhaps there was a funny flux/carousel thing happening when the moz crawl happened. I've seen a few of my keywords report <50 in the past when I know they're more like 8 or 9 and the next week they're more accurate. Sometimes moz even sends out an "oops we adjusted your campaign crawl a bit" message.. Or maybe that was a dream.
Let me know what you think... Hope I can help.
-
I'm sorry I should have been more specific. The &pws=0 parameter removes all personalization correlating with your search and browsing history. It does not affect local. So in other words, Google normally uses your cookies and browsing history to sculpt the SERPs page you see. When it's a term you search often (your target keywords) you will start to see weird results. Probably your site at the top as you click it the most and Google tracks that from your browsing history. &pws=0 removes this aspect and the this aspect only; the search history.
The local targeting remains through this parameter as you've seen. If you do local SEO and happen to be in the city of the business you are marketing, I feel this is a good thing as you want to see what your target market sees. However if you don't live in this city of course it's bad.
To completely remove all traces of personalization the best possible method is to switch to Chrome's "incognito mode." This is done in the menu (you'll see it) and removes anything and everything from your search parameters, no &pws=0 necessary.
Hope this helps. Sorry for the confusion.
-
Thank you all, I actually use 'Private window' on Firefox or sometimes I do cross check with Chrome in 'Incognito window' to depersonalize my results.
@Jesse: Would you please advise which method is better to use for depersonalize the SERPS. Using browser in private mode or use what you recommended earlier? I've just tested 5 keywords on both they gave me same results but testing 5 keywords may not be enough to make decision, i appreciate if you share your view.
Since i use depersonalized browser, any ideas why it could be happening?
Thanks
-
Wait a minute.
I just googled, "lumber" with https://www.google.com/search?q=lumber&pws=0 showing.
It returned local results.
However, when I ran the keyword "lumber" through page wash, it returned non-localized results.
The search string that you provided was copied cleanly when I created the search engine.
However, the string I provided is missing a few characters.
What does this mean?
-
The keyword field was hosing it up.
I put the letter "g" in there and it took.
Excellent tip. Thanks Jesse.
-
Be sure you fill in all 3 fields. Sometimes you have to give it a key-stroke or whatever.. I just use "g" but that is irrelevant if you're making it your default.
-
Ha! This is great.
I found it in settings, but when I add the information in the field as you suggest it doesn't save it.
It just bounces me out. Am I missing a step?
-
- Go into Options
- Click "Manage Search Engines"
- Add a new Engine. Call it Google De-Personalized. The Search string is:
http://www.google.com/search?&q=%s&pws=0
- Copy and Paste that into the field.
- Make it your default browser.
- You should now be able to search de-personalized in your url field anytime.
Voila!
-
Jesse, can you set Chrome to add this automatically to searches?
How, cuz I'd love a shortcut.
-
Well a few things could be happening here, but I'd say the most likely one is that you aren't de-personalizing your SERPs.
Add &pws=0 to your search string and see what happens. for example, if your search is for "moz ranking" your google URL should read:
https://www.google.com/search?q=moz+ranking&pws=0
You can and should set your chrome/firefox to do exactly this all the time.
-
It probably has do with with your google results being personalized to you. I think the moz keyword report is more accurate than your personal results from google.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz keyword mention on-page counting errors
Hi. Moz is showing 18 mentions of the keyword 'street furniture' on this landing page https://www.broxap.com/street-furniture.html But I can only count 6 in total in the body copy and 13 if you include navigation links. This is the same on other pages too for that keyword. Does anyone know where it's counting these extra keywords from? I don't want to fall foul of keyword stuffing but as far as I can see we're not! Could Moz be miscalculating? Any help appreciated! Thanks Joe
Moz Bar | | iweb_agency0 -
Is there a way to track mobile rankings vs desktop rankings in Moz?
With the new release of Google's mobile algorithm we want to start tracking keywords mobile vs desktop. Any suggestions?
Moz Bar | | TicketCity3 -
Scheduled Custom Reports Not Running
I have about 10 campaigns and 5 custom reports scheduled to run monthly for each campaign. Most of them have been running for years without issue, however, this month the majority have not run. There is an option to download past reports, yet the August 1st date is not highlighted. Anyone else having this issue or have a solution? There is one exception to this, a new campaign that had custom reports made with this design. They have a "action" button rather than "download past reports. Within this drop down is a option to download past PDFs. Is there a way this can just be downloaded without opening, like the previous reports?
Moz Bar | | Your_Workshop0 -
Need a Reliable Free Bulk Keyword Rank Checker
I have 2,871 keywords that I need to check Google rank for on 4 separate domains. Does anyone know of any FREE tools or plugins available that will allow for this volume that wont get my IP banned by Google? Even the Moz Rank Checker only allows to enter 1 keyword at a time for up to 200 per day. Who would seriously enter in 200 keywords, one by one all day, every day?
Moz Bar | | dsinger0 -
Delete On Page Reports, Modify Keywords
Hi, I tried modifying the incorrect keyword assignments for my pages but there is no pencil icon. I also tried deleting the incorrect reports and redoing them but the incorrect OP reports are not deleted and the new reports are not saved when I refresh I tried following the instructions here http://moz.com/help/guides/search-overview/on-page-optimization/manage-page-grades but they didn't work. Thanks
Moz Bar | | xvpn9020 -
Key Word Difficulty Tool - Meaning of Rankings
Hi All Would anybody be able to shed light on how to interpret the key word difficulty tool ratings / rankings: E.g. What is considered easy v hard? How long does it take to rank for a word that has a score of 60% v 40% etc? Kind Thanks....
Moz Bar | | jchapman50 -
How do I get Moz to crawl my site?
If I'm not mistaken, Moz will crawl my site once a week and let me know of any errors, notices etc.. But can I ask them to crawl once I have updated all the errors? or do I have to wait for them to do this automatically?
Moz Bar | | david.smith.segarra0 -
Moz reporting reliable?
I have been working with our MIS department on addressing our errors on duplicate content and titles caused by parameter URLs. MIS insists that they have solved the problem with canonical tags, which are in place. They said they were getting warnings from Google and Bing, but that after they put the canonical tags in place, those went away. They are questioning the Moz reports, suggesting that I instead rely on SEO Toolit by Microsoft. (As an aside, we are using SharePoint 2010, crossing our fingers for an upgrade to 2013, which presumably will make a lot of the issues we’re having go away). So my questions are: 1) Why are these Moz reports reporting all of these errors that have supposedly been rectified (in 2011)? Do I disregard the duplicate content/title errors on the Moz report and defer to SEO Toolkit, as MIS suggests?
Moz Bar | | SSFCU0