Long tail rankings
-
Hi everybody. We've been working with http://www.lawnmowersdirect.co.uk/ for some time now. Rankings for broad terms such as 'lawn mowers' and 'lawnmowers' are superb, and we're pretty happy.
Bizarrely though, rankings for products are very poor. For example this page - http://www.lawnmowersdirect.co.uk/product/honda-hrg465sd - is currently 17th for 'Honda HRG465SD IZY'.
We've done lots of work onsite, clearing up duplicate content, improving copy and tidying up URLs. However, none of this seems to have had a major impact on the product pages. Any suggestions would be much appreciated!
-
Thanks, this is what I seem to be coming round to. I'm VARY wary about doing too many redirects though as in my experience it's a quick way to ruin perfectly good rankings. I'm thinking loads more cross linking would help, and we'll probably start with a 'related products' section on each page.
-
I think you will find that even though you have good on page optimisation, your page is buried deep in the navigation -
Lawnmowers > Rotary Petrol Lawnmowers > 4 Wheel Petrol Rotary Lawnmowers > Self Propelled Petrol 4 Wheel Rotary Lawnmowers > YOUR PRODUCT.
Mozjuice, Linkjuice, is not trickling down to this deeply buried page - I would suggest reworking your site nav to make it flatter - easier for bots to pass link juice through and easier for humans too!
Good luck
-
Great... let me know how you get on
-
Do you know, it might be internal linking! That's one thing I've definitely not checked. Ran a crawl just now, and it only has two links. Its competitors have loads more.
-
So you have the name in the url... do you have the name in the content, header, image etc? Also are you linking to this product page from other parts of your site? Are you able to share the page socially?
I've found all these things to be useful...
Hope this helps
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content change and variations in ranking
Hello, I have create a new webpage and asked google in the webmaster tool to crawl it. Within minutes it is ranked at a certain spot. I did make changes to it to increase the ranking and right away I could see variations in ranking either up or down ? I have done the same same thing for a page that has been existing on my website for many years. I changed the content, asked the webmaster tool to re-crawl it. It got the new content within minutes but the ranking doesn't seem to change. Maybe my content isn't good enough but I doubt. Could it be that on old pages it takes a couple weeks to see ranking changes whereas on new page it is instantaneous. Has anyone experienced something similar ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Sudden loss of half my Moz rankings
My Moz Pro report from Sunday shows I have lost ranking on about half of the 1000+ keyword phrases I track. Most of these drops are of the order of 50 places or more. But 6 went up and the rest stayed the same. I see no corresponding drop in Google search traffic or Google search impressions. So how do I read this? About a week ago I switched my travel website to a premium theme and removed indexing on my Wordpress attachment pages. In the week since, There is no manual penalty visible. The new theme increased my page speed from C to A, so I thought it would help my rankings. Now I don't know what to think. My website is http://www.asiantraveltips.com
Intermediate & Advanced SEO | | Gavin.Atkinson0 -
How to get an online store ranked
Hello, The question is how to get SEO traffic to www.misslovegirls.com [staff warning: this is a lingerie site and may be not safe for some viewing situations] The only editable info we have on the pages is in the Meta Keywords and Meta Description on each page. Goal to get search engine traffic to the site. Any suggestions? Thank you!
Intermediate & Advanced SEO | | onlinemktg10 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Stability in the rankings - Domain mapping
Tues domain mapping of multiple (more than 180) urls to a single address can harm rankeamento these urls? I have the following scenario… Mapping domain addresses: www.meusitecidade01.com www.meusitecidade02.com www.meusitecidade03.com ... www.meusitecidade181.com to: www.meusite.com where I have a index.php page which will assemble according to the url mapped. This could be hurting my SEO in any way? There has been a lot of stability in the rankings (not google dance) some of these urls for some keywords and unique pecularidade see that, relative to other site, is the above scenario.
Intermediate & Advanced SEO | | eder.machado0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0 -
Ranking
Hi All, I have been working on a car insurance site which targets US market. we have been doing all types of links to the site like - good related directory links, related blogpost and reviews. the site is updated daily with a fresh unique content. what more is needed to get it to the first page. we are currently ranking in the range of 40 - 50 on the page 4 or page 5. we have also recently done a redesign with a new cms, done a good press release but not seeing much of changes. please if anyone in the same industry or with some experience can suggest us. we are using all white hat seo & I can understand the amount of competition in this niche. Thanks
Intermediate & Advanced SEO | | Markyseo0