For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
-
Hello
We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English.
What would you use? pt.domain.com, br.domain.com or domain.com.br?
In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users...
Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters.
Any help will be very much appreciated.
-
Go with the subdomain that is just targeted to Portuguese, the language. Use an HREFLANG tag to tell Google which pages are translations of an equivalent English page. This will allow you to get traffic from a number of countries that speak Portuguese. I am of course assuming that your content doesn't change other than the translation.
Don't geo-locate unless you mean to actually target a country. If you want to go after the Brazilian market with different content that is just for Brazilian citizens, then geo-locate. In that case you can use a ccTLD (those are only for geolocation), subdomain, or subfolder. That's up to you, but only when you are ready to actually geo-target your content.
-
I'd use subdomains for each, or even the TLD for each country if your name is available. Using .com.br is a bit more confusing (to me anyway). You can basically duplicate the content (translated) and tell Google what site serves what country with GWT or what language with "hreflang=..." https://support.google.com/webmasters/answer/189077?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it advisable to show additionally also English ciity names of American cities in website versions of non-western languages such as Chinese, Japanese etc?
To my understanding in many Asian languages city names are transcribed as they sound and this can cause confusion especially in the case of lesser known American city names. So I was planning to put in our international website versions (Chinese, Japanese, Korean etc. ) the English name in brackets after the translated city name in meta title and H1.
International SEO | | lcourse
However when I checked Tripadvisor and Booking.com I noticed that they do not show the English city name anywhere on their Asian language versions. Any thoughts?
Would you recommend to put the English city name in brackets after the translated city name or may it rather hurt our ranking and traffic?0 -
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
Has any one seen negative SEO effects from using Google Translate API
We have a site currently in development that is using the Google Translate API and I am having a massive issue getting screaming frog to crawl and all of our non-native English speaking employees have read through the translated copy in their native language and the general consensus is it reads at a 5th grade level at best. My questions to the community is, has anyone implemented this API on a site and has it a) helped with gaining traffic from other languages/countires and b) has it hurt there site from an SEO standpoint.
International SEO | | VERBInteractive0 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
How to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?
Dear all, what is the best way to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries? What must I add to my code of websites my .nl domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? What must I add to my code of websites my .be domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? Thanks in advance!
International SEO | | HMK-NL3 -
.co.uk domain for US market??
I have a client in the UK with a very successful .co.uk domain. He has also chosen to enter other markets by translating the website into different languages and acquiring the appropriate domains. So he has a .fr and a .de for example. He wants a larger presence in the US market. The question is - Does he acquire the .com and ensure all pages are very different to the UK variant ( a lot of work) or is it more appropriate to use the .co.uk domain and (for example) acquire more US links to the site in order to increase its universal/US appeal in the eyes of Google?
International SEO | | driansmith0 -
Am I doing this right? Same website, content and similar domains.
I have 5 sites with the same exact content. I have a separate webmastertool for each one and I have targeted them to each country on WebMastertools? Iam I missing something or did I do it right.Thankswww.abc.com (USA)www.abc.com.ar (argentina)www.abc.com.mx (mexico)www.abc.com.co (colombia)
International SEO | | M_80 -
Use country-specific domains or stick to already strong .com domain?
We run an online store with the majority of our customers coming from 4 different European countries. The site is accessible through TLD's of all of these countries. However our .com domain currently has the most links pointing to it and the highest domain authority. Unfortunately, we are unable to tell through which TLD visitors reach our site. The niche is rather competetive, and therefore I am unsure whether it would be worth it to solely use our .com domain for the English language, and try to rank for each of the seperate languages with its own country-specific domain. **Question/discussion: **Will it be worth the costs and time to spent to build links for the country specific domains in these countries, or should we focus on making our .com domain stronger and use it for all countries? I'm aware of the benefits of ranking with a domain in the country the user is in. Note: We have major duplicate content issues at this moment, due the content being available in different languages, on a handful of domains. On each domain, users can view the site in different languages. In addition, the language indication in the url is not very clear (?lang=x) so I believe this should be improved to make it easier for search engines to tell which language is presented. If I choose to use a different language for each TLD, then the language flag in the navigation on the site will point to a different domain, so each language is hosted on 1 domain and there is no more duplicate content. However, I'm afraid this will lead to lower rankings, as the (strong) .com domain will no longer host the content in different languages.
International SEO | | 1200wd0