Put AdWords mobile ads in separate Campaign or AdGroup?
-
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords.
Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance.
Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time.
Separate campaign or from within the same campaign. What would you do?
Thanks,
-
Thank you for your input! Much appreciated.
-
I would run within the same campaign. If you create separate ads and site links for mobile devices it should make tracking performance fairly easy. The main difficulty in running separate campaigns would be having the same keywords appearing on desktop and potentially competing.
-
Sure thing! If you have more questions, don't hesitate to ask. I think this is the right way to go... at least try this first and see how it goes before duplicating campaigns.
-
Thanks, John for taking the time to reply. I think we're going to leave it in the current campaign as you pointed out.
-
The whole idea behind Google adding bid adjustments, mobile targeted ads, and mobile only parameters on destination URLs is to allow you to consolidate your desktop and mobile campaigns. To view performance for a campaign by device, go to the "Segment" droplist in the web interface, and choose "Device". This will break down your statistics between Computers, Mobile Devices with full browsers, and Tablets with full browsers. If that's a pain for you (if you have lots of campaigns), then doing what you said and breaking them out into their own campaigns might be better for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
Return of investment on spend on google adwords
Hi Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month? I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
Paid Search Marketing | | offonhols0 -
Adwords coupons
I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post. I would also love to hear how people are using t-marketing to enhance seo.
Paid Search Marketing | | DavidKonigsberg0 -
Good Adwords resources/ Guides
I'm going to be taking over the PPC for my company. A 3rd party currently does it but I have done a review and they have not been doing a great job ( I spotted a few very basic mistakes), so we want to switch it to in house I have experience with PPC, and I'm confident on the basic of it, but I was looking for a good (recent) PPC resource or guide so I can make sure I'm doing it right, basicly a ppcmoz 😉 For example current the campaigns are set to accelerated, but I have been told that is very wasteful, but the 3rd party explanation is:"We set the campaigns to be accelerated to avoid missing out on potential sales. These can be set to standard if you wish however there is a higher chance that sales could be missed." Which is correct?
Paid Search Marketing | | PaddyDisplays0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Launching a PPC Campaign during the Holidays
Hi Mozzers- I have a client who is interested in running a PPC campaign. We are all setup to go...Here's my dilemma. The client provides moving services - household and commercial. I'm torn whether or not to launch the campaign during the holidays. Pros: We're not paying for impressions so it won't cost us any more $$. Cons: It probably won't show the best outcome over December - clicks/conversion. Thoughts? Pull the trigger and launch or wait until January? Thanks!
Paid Search Marketing | | lhc67
LHC0 -
New v Returning in Google Analytics with Adwords
I am trying to figure out an issue with Google Analytics. What i am stumped on is I see traffic from AdWords coming in (accounts linked) and I see new v returning user. Does the return visit still show even if a user came back in via direct or organic? Or is it that these return visits are clicking on the ad again to come back as visits and clicks match in the reports?
Paid Search Marketing | | RadicalMedia0
