What is Best Way to Scale RCS Content?

[AaronHenry]

SEO has really moved away from the nitty gritty analysis of backlinking factors, link wheels, and the like and has shifted to a more holistic marketing approach.  That approach is best described around MOZ as “Real Company S#it”.  RCS is a great way to think about what we really do because it is so much more than just SEO or just Social Media.

However, our clients and business owners do want to see results and want it quantified in some way.  The way most of our clients understand SEO is by ranking high on specific terms or online avenues they have a better possibility of generating traffic/sales/revenue.  They understand this more from the light of traditional marketing, where you pay for a TV ad and then measure to see how much revenue that ad generated.

In the light of RCS and the need to target a large number of keywords for a given client, how do most PROs handle this situation; where you have a large number of keywords to target but with RCS?

Many I’ve asked tend to use the traditional approach of creating a single content piece that is geared towards a given target keyword.  However, that approach can get daunting if you have say 25 keywords that a small business wants to target.  In this case is not really a case of scaling down the client expectations?

What if the client wants all of the keywords and has the budget?  Do you just ramp your RCS content creation efforts?  It seems that you can do overkill and quickly run out of RCS content to produce.

[AaronHenry]

I agree with you from an SEO standpoint it quickly seems like overkill.  From a content marketing perspective though it does seem endless the amount of content you could produce.  In my own research I think I found a very helpful blog post with some ideas: http://moz.com/blog/how-to-build-a-content-marketing-strategy

I think what I'm lacking is a more directed approach to the entire strategy.

[EGOL]

**However, that approach can get daunting if you have say 25 keywords that a small business wants to target. **

uhh... This sounds like a small project.  

**What if the client wants all of the keywords and has the budget?  Do you just ramp your RCS content creation efforts? **

Some people have been writing RCS every day for the past several years.  They are usually the ones who are doing well in the SERPs.

It seems that you can do overkill and quickly run out of RCS content to produce.

If you really know your RCS... the sky can be the limit in most niches. What appears to be overkill and depletion to an SEO might be just the tip of a large iceberg for the content area expert.