Best Approach to Get Backlinks for this site
-
Hello,
What would be a good approach to gain backlinks for this site:
The owners don't have much time to write content. I as the consultant have time but do not have the expertise the owners do. The people that run the site are authorities in the field.
Thanks!
-
True, and they don't have a blog! I may be able to convince them to start one.
Question: How do organize new articles in a 2013 manner when they've already got an article section with 30 long articles? Here's what I'm talking about:
-
It's a common response though, especially from small businesses where their focus isn't necessarily on their marketing/web presence but on delivering a service and paying their bills.
But, if they're "authorities in the field" and recognized as such by their peers etc then not exploiting that just seems like a criminal waste of a great opportunity.
As Ted said, is there any way you can re-use, re-work existing material that they're already generating? Do they have a mailing list that they're publishing material on?
One technique that may work is to not ask them to "write an article", but get them to tell you "what's hot right now" in their niche and arrange 30 minutes to interview them about it. Or Record this and find someone who has the time to produce the copy you're after. If you're got the budget, find a professional.
Sometimes it's just the thought of having to sit down and write something that's causing the friction - it's not that they don't have anything to say.
I also think Steve's got a point. If you're going to do it, do it properly and produce content that your audience will want to read and engage with. Don't just do it for the sake of links...
-
I was going to suggest dinner where the phones aren't ringing and they don't have to answer emails.
That's what I do with my local clients. -
I will second EGOL’s answer!
If I ever get the time, I will interview EGOL for this expert level help! << This sounds bullshit to me! If I think EGOL’s interview can offer value to my users I definitely have to find some time, create question and send them to him so that I can use it to engage targeted audience around me
Similarly, if they really think that writing can help their website grow and bring leads and conversions to them then they probably have to take some time and write something that is worth reading.
You at your end should find the best places where their content can go live (magazines and newspapers) so that their content can cater large audience and natural links.
Hope this helps!
-
Assuming they have literature, webinars or other things available as part of their service, you could make some of that info available for free to bloggers or others within the industry and could possibly request they provide the public with a review of the quality of the material.
And beyond that, if they've really successfully coached some people into great lives and incomes, maybe those happy people would be willing to provide links from their web properties to the site, with a thanks, or a review of the work they do or so on.
-
The owners don't have much time to write content. [..] The people that run the site are authorities in the field.
OK... you said.. "they don't have much time".... then they still have "some time"... and they should use that to the fullest.
IMO they should FIND TIME, because if they are "authorities in the field" they don't want noobs writing their stuff. Kick them in the pants. ...
.... or you can become their cheerleader and buy beer or lunch or cookies or show up in your tutu when they get a new blog post up.
-
I just answered a similar question and I think my answer fits your question too:
The simple answer is don't produce content for the sake of link building! If you have something to write about that users will find interesting then you should do it by all means but otherwise you will lose credibility and people won't want to link back to you anyway.
The other important thing to remember is link velocity... Don't gain too many links too quickly otherwise, at best, they will be ignored by Google as they will see the links as unnatural.
Ultimately if you have interesting and engaging content people will naturally link back and in my opinion this is best way to handle link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there an issue with my site?
Been mostly hanging around top of page two for the last couple of years for “Liverpool Wedding photographer” although got myself on page 1 for “Liverpool photographer” I have split the title of the page to target these two keywords. I took the Liverpool photographer off the title to see if it was being detrimental to the “Liverpool wedding photographer” I didn’t see no increase in ranking so put it back as I get a bit of commercial work from it. Since last year I have got onto page 1 at least three times around position 5-6. Within a week or two I start sliding down again and end up back at top of page two. I could understand this slow push out if my competitors were busy SEO wise but from what I have seen they are not. There is a guy using the keywords in URL and calls himself “Liverpool wedding photographer” last time I checked he literally had no links but is in the first 5 positions. I have I think a better link profile than every one else. Although I am on and off with Facebook and Instagram, (more off) so that probably isn’t helping. Although I have a colleague in the video side of things and he doesn’t use social media at all and it hasn’t harmed him. A few years ago I was burned quite badly by a total charlatan. He sunk my home page to page 4. He talked the talk about creating landing pages but his methods were shoddy to say the least. I can’t believe I was taken in by him, although I was only with him for 2 months. He was still using spammy link techniques to generate lots of toxic links for me! I disavowed all of his links and put the keywords back on the home page and was back to my usual top of page 2 position within a week. Since then I have disavowed all directory links and anything not wedding related. I have an article which ranks 1st or second for “Nikon CLS”. I have also another article of 2000 words or so on another reasonable placed photography website. A few links from other vendors or people I have taken photographs for. I have about 10 featured weddings with a link on 4 good weddings blogs. I don’t think a massive amount of blog comments although I have stopped doing this. If I look at most of the competitors these are their main links, with directories as well! Last winter I put a quite substantial article about documentary wedding photography on my home page. I flew to number 2, although I photographed The World Transformed (the alternative labour conference in Liverpool). I got a lot of clicks to a gallery page (few thousand off social media} so I don’t know if that coincided with it. Same thing – watching the website go down a few positions every day until within just over a week or two I was about 4<sup>th</sup> on page 2! Its like my website is on a spring which can push into page 1 but rebounds back to top of page 2. I am staring to worry that my site has been marked as a bad character in some way because I get what seems to be rough treatment from google compared to my peers. I have written I think 4 or 5 (1500 word) articles the last couple of months talking about lenses and wedding photography related topics and Google pushed me back to page 1, peaking At position 5. I was there for a few weeks and then the slide happened again. Bit demoralised at the moment, what to do? Any help or pointers would be most appreciated. Best wishes. David.
Intermediate & Advanced SEO | | WallerD0 -
No-Indexing on Ecommerce site
Hi Our site has a lot of similar/lower quality product pages which aren't a high priority - so these probably won't get looked at in detail to improve performance as we have over 200,000 products . Some of them do generate a small amount of revenue, but an article I read suggested no-indexing pages which are of little value to improve site performance & overall structure. I wanted to find out if anyone had done this and what results they saw? Will this actually improve rankings of our focus areas? It makes me a bit nervous to just block pages so any advice is appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Technical Site Questions
When i do a google cache of our site, i see 2 menus, our developers say that's because the 2nd is for the mobile menu - is that correct, as when i look up other sites that have mobile rendering they only have one menu visible. Plus GWT's has the number of internal links per page at least x2 what they should have - are they connected? Secondly when i do a spider test through http://tools.seobook.com/general/spider-test/ it shows all "behind the scenes text" eg font names, portals, sliders, margins - "font size px" is shown as 17 times and a density of 2.15% - surely this isnt correct as google will be thinking that these are my keywords !? My site is www.over50choices.co.uk Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Site dancing
Hi guys I have a site which is dancing. I mean one day is on position 20 , if I put more backlinks is falling, after rising again,, I dont know what is going on. The site is 2 years old, pr 2, authority 35. Why this is happening? Usually when he appears again is ranking higher, but today he disappear totally from rankings. Maybe return tomorrow? But anyway why is dancing? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Reliable outsource site
Hi which is the most quality site to outsource my backlinks? freelancer.com odesk.com any other? From elance I am very disappointed. Thanks
Intermediate & Advanced SEO | | nyanainc0 -
A Site in Flash to Optimize
Hello, I have to understand if this site www.spacemilanmodels.com.pt can be optimize since the entire website is in flash wich is not good for optimizacion. What do you guys suggest? Recommendations? Is it possible only with link-building? Tks for the help!
Intermediate & Advanced SEO | | PedroM0 -
Can this site be optimised?
I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page is that true and what is the way around it if any.
Intermediate & Advanced SEO | | duncan2740 -
Questions about turning my wordpress site into an ecommerce site. Experience needed.
I have a wordpress site that is about a product that is now getting some great traffic. Right now It has affiliate stuff on it. I want to sell my own product so I will be turning this wordpress site into an ecommerce site. I want to redesign it so I am not looking for simple plugins to just add a cart. The part I am really confused about is what to do with my posts and categories? How does that work when turning this site into an ecommerce site? Lets say the site is "hats for adults" My post pages are things like "funny hats for adults", "hats for adult men" etc etc. Would I turn these posts pages into like category pages that have a category of products. Or should I create real categories and have my developer turn those into the ecommerce category pages and then redirect my posts to those categories? Maybe I don't even know what I am talking about. Is this even making sense? This is a small site (5posts and 1 category) and most of the traffic will come from the homepage keywords anyways.
Intermediate & Advanced SEO | | PEnterprises0